People are naturally attracted to stores whose appearance suggests a pleasant and satisfying shopping experience.
By attractively packaging and displaying your online products, and making it easy for your customers to shop, you won’t be leaving money on the table, and more of your customers are likely to become repeat customers.
Create a Great Online Shopping Experience
To create a great online shopping experience, keep these things in mind:
- Navigation – If visitors to your store want to purchase a product, they have to find it first. They also want to find it quickly and easily. Shoppers can be an impatient lot, so it is important if you want to avoid lost sales to make certain that clear, logical navigation is a characteristic of your eCommerce site.
- Products are Paramount – A beautifully designed website that does a poor job of highlighting key products, or presents them in an unorganized manner, is unlikely to be a successful one. Your website’s design should draw attention to the products you are selling, rather than being a distraction. Consider taking a minimal approach. Avoid clever animations or flashing signs that will tend to draw visitors’ attention away.
- Great User Experience – Many different things can go into creating a great user experience, but one of the most important is informational content. Customers looking for a product often want to know more about it than a photo can show, such as available sizes, colors, patterns, or accessories. If you don’t offer the information they are looking for, they will probably look elsewhere.
- Related Products – Related products are products a shopper might be interested in or even need, in addition to the product of prime interest. Amazon does a good job of promoting related products such as different models, spare parts, or useful accessories. One approach to consider is to bring up a page featuring related product suggestions when a customer clicks on the “Add to Cart” button. A related products feature is one that customers tend to appreciate.
Take Advantage of a Top-Notch WP Theme –You can spend a great deal of time attempting to design an online shop that will draw customers – the greater the appeal, the greater the number of sales. A premium WordPress theme will do much or all of the design work for you.
Here are some of the best
Finding a theme that offers a best fit for creating an eCommerce website, a theme that has received excellent reviews because of its outstanding quality, and a WordPress theme that is flexible, extremely user friendly, and features excellent, 24/7 support, seems like a tall order. Such a multipurpose theme exists however. Its name is Atelier.
You can start by viewing the 12 high-quality demos, and at the same time see how this theme’s Power Elite Authors have paid a great deal of attention to creating tailor-made mobile display functions that allow users to enjoy the convenience of getting full-size display functionality while using their phones or tablets.
Many of Atelier’s features focus on providing the shopper with a slick and satisfying shopping experience while browsing through a stunningly modern shop. The combination of 40+ features and nearly as many element categories gives you all the flexibility you need. This premium eCommerce theme may well be the most popular WordPress theme dedicated to the eCommerce niche on the market today.
If you want a WordPress theme that was designed with eCommerce in mind and is fun to use, Shopkeeper satisfies both criteria. It is packed with the features you need to sell practically anything online, to collect payments and manage inventories, and encourage testimonials and customer reviews, while giving your customers a shopping experience they will want to repeat.
This Fully Responsive Premium Theme features include a powerful yet user-friendly Admin Panel, the ever- popular Visual Composer page builder, the Revolution Slider plugin, unlimited header styles, grid and masonry product layout templates to make your products stand out, and more.
Shopkeeper’s design is heavily based on ThemeForest customer feedback, so you know it will contain all the features an eCommerce web builder will be looking for. If your goal is to build an amazing online shop, it makes good sense to do so by using this amazing eCommerce-dedicated theme.
A demo or two will tell you a great deal about what the best rated WordPress theme on ThemeForest has to offer, and why it enjoys such a high rating. Enfold features what many consider to be the easiest to use drag and drop admin face and layout editor of any of the current WordPress themes.
In any event, you can customize the predefined content to your heart’s content, while building a strikingly attractive and user-friendly eCommerce website, in a minimal amount of time.
56,000 Enfold customers can’t be wrong. This super-flexible, multipurpose theme is designed to be used by all skill levels, and the customer support is excellent. With this theme, you can showcase your content and your products on all of the modern, high-resolution smartphone, iPad, and other mobile device displays.
This premium WordPress theme has all of the features you need to create an eCommerce website that will have customers beating a path to your door. The authors of Kallyas seem to have thought of everything, including dedicated page templates for special purposes, such as FAQs, testimonials, and services.
Version 4.0 features a time-saving frontend page builder; it is WPML Ready, Translation Ready, SEO Ready, and WooCommerce Ready as well. Advertised as the most complete theme ever created, Kallyas V 4.0 offers everything an eCommerce website designer is likely to need.
Although it is a relative newcomer, Bazien has already established itself as a WordPress, WooCommerce, Fully Responsive theme to be reckoned with. This highly customizable theme is well suited for creating eCommerce sites and other business sites, in addition to blogs and portfolios. Bazien has been receiving excellent reviews, with many of the reviewers commenting on the superb level of support that is provided.
Some Other Things You Should Not Overlook
The new online store you have built is attractive, easy to navigate, and user friendly. Before you open for business however, there are a few things that should not be overlooked.
Image source: Nguyen Le
Fast Load Time
If your website pages take more than 3 seconds to load, you can expect about 40% of your shoppers to go elsewhere. Slow loading can hurt your search engine rankings as well. Test load times with Page Speed before you go online.
Mobile Optimized
If your website is not mobile optimized, your presentations may suffer, and those shopping with mobile devices could find navigation cumbersome. By using a Responsive WP theme, you could avoid losing up to half of your potential customers.
Easy Checkout
Dealing with a cumbersome online checkout process can ruin a good shopping experience. Make sure your checkout process is smooth, seamless, easy to follow, and hassle free, so your customers won’t be tempted to abandon a full cart.
Customer Reviews
Make sure your online store has a customer review page, and encourage your shoppers to use it. Shoppers often like to know what others think before purchasing certain items. If you sell quality products at reasonable prices, and if you offer quality support, your page should fill up quickly – with favorable reviews.
FAQ Pages
Seeing what other website FAQ pages address will help you brainstorm your own questions and answers. An FAQ page can save you the time of having to answer multiple emails or phone calls about a particular topic. Your customers will appreciate your efforts.
If you follow our tips, and keep in mind those things that should not be overlooked, your eCommerce website should be a smashing success. To further guarantee this will be the case, let one of the four premier WordPress themes we recommend do most of the hard work for you. We would welcome your thoughts and hearing about your experiences.
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