The Creative Design Process

Tuesday, November 10, 2015

To create a logo or other design material, professional logo designers follow a proper design process. A well-thought-out and systematic design process minimizes the chances of errors, resulting in an impactful and professional logo. However, if you don’t follow a design process, then you might face serious problems, which may undermine the credibility of your design skills as well as your business.
Below is a design process which can help you reduce the errors which may inflict serious damage to your brand.

1. The Creative Brief
A creative or design brief is the most important part of the design process. It is the document on which the ultimate outcome is based on. Therefore, it is important to read the creative brief thoroughly and understand the client’s specific industry, business, and products/services. Also, ask your client questions to assess his psyche and to eliminate any ambiguity. Doing so will help you to develop a logo that is in line with client’s requirements.

2. Research as Groundwork
It is very important to conduct thorough research of the client’s company and industry. It is advisable to study various fonts, colors, and designs used in industry. It is also important to research about the competitors to get the feel of the industry. It is also important to understand what kind of color combination, design themes and images the client wants you to use and their expectations are.

By researching and asking questions to the client, you showcase professionalism that ultimately reflects in your designs.

3. Paperwork
This is an important part of the design process that designers tend to overlook. You should always start off by sketching your ideas on paper. This helps to execute ideas and pay attention to minor details. Designing on paper allows forming an idea and coming up with original logo design.

4. Design on Computer
Once you are done with groundwork, you can then start designing on the computer. There is a variety of software for graphic design amongst which Adobe Illustrator and Photoshop are most popular. You can experiment with different colors, fonts, shapes and angles to create multiple variations of the logo. However, all options must follow the creative brief provided by the client.

5. Presentation
Presentation matters. All options must be presented with color variation i.e. using CMYK, RGB, black and white and reverse options. Doing so will help client finalize a logo option of which different file formats will be delivered.

6. Feedback
Feedback is very important. You should be alert and make the required changes once the client sends in their feedback on your design. It is also important to communicate well with the client so that you can make him understand the technicalities linked with the logo design. It is good to give advice custom logo design because clients want to see the changes and only then are they able to make up their mind about the right design option.

7. Delivering final files
Once the changes are made and a logo option is finalized, the designer providing you logo designing then you should deliver the final files as soon as possible, ideally within the given deadline.

While the process mentioned above may seem to be slightly cumbersome and time-consuming for certain designers, but it will help the designer produce a professional and attention-grabbing design that will have a lasting value and catch your customer’s fancy.

If you think you can contribute to the design process discussed in this post, please do provide us your feedback at TheLogoNow.com.

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