Call to action is a term that we often come across with and which refers to the fact that elements on a page solicit an action from the user.
We interact the most with this notion when we are designing buttons that, evidently, are encouraging the user to perform an action like buying a product or viewing a page.
While some designers do their absolute best to create good call to action buttons, the majority ignores this important element and treats it like any other button on the site. The most that average designers do is make the button attractive and fit into the site design, but that isn’t enough to make them effective.
Source: http://ift.tt/1x7JxL0
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