In recent years the design industry has opened up and become more accustomed to ‘casual’ users with an appetite for graphic design and typefaces. The Design industry has seen an upturn in your everyday customer wanting to spruce up their blog, add a great font to their art work, use fonts in craft machine work such as Cricut and Silhouette and generally consume modern calligraphy and typefaces.
Historically half of the issue with buying fonts for your average person is that you have not got access to expensive design software such as Adobe packages (Photoshop and Illustrator). For years Font Designers have added ‘Extra Glyphs’ to their work, which is only accessible in expensive software. The fonts were generallyaimed at graphic designers who had regular access to the software needed. Average users have sometimes avoided tying new Fonts in their arts and crafts for fear of having to not only invest in the fonts, but also the software needed as well.
Introducing PUA Encoded Fonts
Fast forward to today and we are finding more and more fonts are entering the marketplace labelled as PUA encoded. It began a few years ago, born from the frustration of not being able to access the ‘whole’ font on a PC/Mac, using Character Map or Font Book. A handful of designers began PUA encoding their fonts to get past these issues for their customers.
Whilst the industry has come a long way, it hasn’t gone far enough…. until now anyway.
FontBundles.net last week introduced their new ‘Font Hypermarket’ aimed at your casual font consumer. Loaded with PUA accessible fonts they have managed to work with designers to ensure their customers are able to access the font glyphs historically only Graphic Designers could. Without the need of expensive software, these PUA encoded fonts are identified with a Blue Tick, making it obvious to all that by purchasing that font, you will be able to use it in any software!
Today they have gone one step further by introducing the first of its kind, fully accessible font bundle containing 40 PUA Encoded fonts which is set to be their most popular bundle yet. With a RRP of $600, you can actually pick this up today for only $29, saving you a massive $571. Read more here: Crafters Bundle.
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