Initial impressions are the ones that last the most. You might not be aware of it, but typography is the essential tool that introduces a perfected experience, even before users click a single button.
Typography is much more than a storyteller — it introduces your brand to the users and it informs them what the website is about. Perfected web typography ought to intrigue users and to inspire a response in the same manner actual voice does.
Experienced designers certainly know this. There is no other tool that is equally powerful for enhancing interaction. Typography in web design helps you to convey your message through a combination of verbal and visual language. This is usually a winning solution.
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