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If you were looking for a social media management software a decade ago, you wouldn’t have had many choices. However, things have changed in the past years.

With the continuous growth of social media usage, where people are flooding them with experiences, recommendations and personal opinions, it is getting hard for a business to stay out of that marketing channel.

They are simply losing customers every day that they aren’t present and using this marketing channel.

Over half of the online adults (52% specifically) use two, or more than two social networks.

Of all online adults 65 and older, roughly 56 percent use Facebook.

More than half of the online young adults (53%), people ranging from 18 to 29, use Instagram. And, almost half of all Instagram users use it daily.

It is increasingly hard to keep up with all those social media channels, and try to be presentable to all users. You also need a way to track how all of those channels and users impact your business.

In the next three to five years, the interaction with customers over social networks is expected to skyrocket.

You will need help to be able to manage everything, and nothing can help you better than some sort of social media management software. There are plenty of social media tools, and most of them are closely aligned with marketing automation platforms.

These social media management tools will let you engage customers with greater care, monitor any conversations regarding your brand and scale your social media efforts as well. You will find such apps under various names, but some of the more common ones are “social media manager software”, or “social media marketing software (SMMS)”.

This kind of software platform works best as an extension of your e-mail marketing efforts, social CRM and sales. As far as statistics are concerned, you will find the following benefits that have been noticed so far:

Increased traffic on your website, or subscribers – 72%
Generated exposure for the brand – 88%
Generating new business partnerships – 56%
Improving rankings on the search engines – 62%
Improved sales – 43%
Reduced overall expenses in regards to marketing – 49%

Social media management software to check out

As far as social media software goes, without further ado, here’s a look at the best social media management tools you can get today, to help you increase your marketing efforts, and, in turn, boost revenue.

Sprout Social

We begin this social media management apps list with Sprout Social. It is an excellent overall tool, as it lets you show both social content, as well as monitored keyword searches, all in one place.

You will also find benefits in regards to social media management, with the excellent post scheduler and the fact that you can manage all your social messages with a mobile app, available both on Android and iOS.

Hootsuite

The current leader in the field of social media management software. You will find everything included, from reports and monitoring, to publishing and features that let you work as a team.

As a complete opposite to Sprout Social, Hootsuite has different streams for your social media accounts. This is more or less personal preference, as some like a unified stream or some want multiple streams for everything.

Agorapulse

This is a multi-source toolkit. It lets you manage Instagram, Twitter and Facebook, and gives you plenty of functionality while at it. You get CRM, customizable reports, contest applications and monitoring.

Everything is presented to you in real time, and in an inbox feature which resembles an e-mail service. Your past data, both fans and followers, as well as conversations, is stored as well.

Buffer

The first to introduce a queue publishing system for multiple social networks at once, Buffer are a pioneer in this game. With their system, which covers all social networks but Instagram, you can publish posts on a schedule without having to do it for every app separately.

There’s also a free version of the software, which is potentially the best publishing system you could get at this point.

Sendible

Whether you’re in need of a Facebook marketing software, or software for any of the other 30+ networks available, Sendible has you covered.

It lets you manage everything from messages, social content, profiles and accounts, engagement, promotion, and most importantly, monitoring and analytics. For agencies, there’s also a white label version.

Lithium

If you’re after a tool that gives your brand the possibility to drive more engagement, and make your whole team more efficient, Lithium is one of the more powerful ones.

It has a data-drive approach, which makes social marketing smarter and gives you a unified experience. It is one platform that can be used across various social channels, and give the customers a better experience as well.

Qwaya

E-commerce companies, marketers and agencies should be taking a look at Qwaya. It is a Facebook advertising tool with a lot of options, some of which include campaign management, scheduling capabilities and Google analytics integration.

Agency Analytics

This is an enterprise dashboard made to impress. It will save you a lot of time with the functions it offers, and you get some advanced SEO tools such as backlinks, audits and rank tracking.

If you want everything to be even more complete, you can even integrate social media and PPC, as well as give your clients personal logins so they can see your campaign.

Talkwalker

Another one for the agencies and enterprises, Talkwalker will let you get insights to improve your marketing and understand social data easier. It boasts the latest analysis tools and software monitors, to let you have a complete overview on everything and get superior quality.

The users also get the possibility of image recognition, data integration, global coverage etc.

HubSpot

This is a marketing system for businesses. It is an inbound Internet system which helps your business generate leads and lets people find it easier.

Zoho Social

A single dashboard is all you need. If you agree, you should check out Zoho Social. It lets you manage your social networks, as well as track conversations and schedule posts on them, all from that single dashboard.

Falcon.io

Falcon.io is another social media management software example that lets you manage your entire social media marketing campaign. Social media engagement, measuring data, publishing, you name it – Falcon has it.

You can give your customers a more personalized experience, based on their customer profile. With the platform, you also get consultancy services, as well as their comprehensive support.

Marketing 360

Marketing 360 is a company that can help you a lot if you know how to take advantage of it. There are professional marketing services, as well as integrated software available, and organizations of all sizes can use it to their advantage.

You get access to certified professionals, from developers and content writers, to marketing experts, and they’re all people who know what’s in today, and what’s not.

There is a single software solution, but it comes with various modules that will let you optimize your marketing channels. You can use modules for SEO, for search engine result pages ads, etc. There are also some that let you display banner ads on websites, or control your reputation on the world wide web.

Dapulse

Among all the serious tools that you’ll see, Dapulse is actually one that is fun to use. You get a visual overview of where everything stands. Rather than having to-do lists, your entire team gets an opportunity to focus on the bigger picture.

Dapulse focuses on solving the challenges that a regular person faces at work, and tries to make them more fun. There’s a 30 day trial if you want to try it out before you commit to it.

Mention

Knowing what people are saying about you online, and on social media, is very important, especially when you’re running a business. If you want to grow, you will need that user feedback, and Mention lets you monitor, no matter who’s talking.

There is no better way of finding out what users want from you. Whether it is your own name or business you’re monitoring, or your competition, you will have real-time information on what people are saying.

There is also the option for shared tasks and alerts, so you can easily collaborate with your team. Your dashboard lets you connect social accounts so you can respond immediately. Analyzing your performance is as easy as it gets, especially with the quick reports you can generate.

Marketo

Another one in the list that tries to break the trend of boring and complex tools. Marketo is very easy to use, and gives you a complete platform that will help both small companies grow fast, and enterprises expand rapidly.

Marketing processes are streamlined by the marketing automation software, and you will get much more win-ready leads, as well as more campaigns and improved sales performance. The technology is well proven, and many companies have used Magento to propel themselves and turn marketing from an expense, into a profit maker.

Brand24

Since many of the marketing platforms available end up costing quite a bit, Brand24 is in this list to break that trend. It is a cost-effective social monitoring software that lets you engage and analyze what people are saying about your brand, in real time.

You can react to mentions instantly, and make sure that those potentially unsatisfied customers are taken care of before everything escalates. Most consumers do research before buying nowadays, and having Brand24 give you these leads can help you find where you can push your products and get more revenue.

Act-On

If you’re a marketer who strives to perform as good as possible in your career, you should be taking a look at Act-On. It is an integrated workspace, and the only one that takes care of the needs of the whole marketing department.

You can use it to deliver personalized customer experiences and maximize the customer satisfaction.

This was the last of the social media management software examples from this article.

Ending thoughts on social media management software

Even though you might initially think that the platforms that offer the most functionality are the way to go, you should definitely think twice. You should choose an app according to what you need, and what your organization needs.

You should be aware that these tools are useless if you don’t spend some time in trying to learn them, so every one of them will undoubtedly have a learning curve.

However, if you choose a simple one that gives you the functionality you need and expect, you can make sure that you will see a greater ROI from your social media campaigns.

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