We selected here 35 social media tools you should add to your arsenal of online marketing tools. Most of these tools are specifically targeted to add functionality and ease your work with the social media accounts you manage, while others are not specially created for managing social media, but they can help you a lot and improve your workflow considerably.
These social media tools are most needed when you want to simplify your marketing tasks and enhance your social media marketing strategy.
Let us know in the comment section below what other social media tools you would add to this list.
Buffer
Buffer makes it super easy to share any page you’re reading.
Snip.ly for Calls to Action
Sniply is the future of content marketing! Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers.
TweetDeck
TweetDeck gives the Twitter experience more flexibility by letting you view multiple timelines in one easy interface.
Social Media Examiner
Social Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, etc.
Tailwind for Pinning Instagrams to Boards
Enhance your Visual Marketing on Pinterest & Instagram with this great tool.
All In One SEO Pack
All in One SEO Pack optimizes your WordPress blog for SEO (Search Engine Optimization).
Todoist for Task Management
Todoist is the best online task management app and to do list. For Web, iPhone, iPad, Android, Chrome, Outlook and many more! You can use it to keep track of the tasks that need to be done on your social media accounts.
Overvideo for Video Calls to Action
Creating your favorite Overvideo only takes a few easy steps. You can easily add texts to your videos with this great app.
Flickr Creative Commons Search
Many Flickr users have chosen to offer their work under a Creative Commons license, and you can use their photos for social media posts.
Little Bird for Influencer Engagement
Little Bird delivers powerful influencer discovery and social media strategy tools to help brands find influencers.
Google Analytics
Get the data you need to make intelligent marketing and business decisions with Google Analytics.
Studio for Instagram Image Design
Add beautiful layers to your photos and share your creativity with friends and family.
Portent Idea Generator for Writer’s Block
Portent’s Content Idea Generator is super easy to use. It creates SEO friendly blog post titles and kills writer’s block
bit.ly
Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly.
Authority Labs
Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.
Pocket for Organized Content Consumption
Pocket is a place for high-quality content and sponsored posts.
Zoho SalesIQ for Customer Chats
Convert your visitors into happy paying customers. Track visitors on your website, identify fresh leads, capture and communicate in real time.
Lower Third for Hangout on Air Branding
Hangout Toolbox provides useful applications to improve your Hangout experience.
TubeMogul
TubeMogul is the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising.
Process Street for Reader Engagement
Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures.
Circloscope for G+ Community Management
Automatically discover the engagers you need to follow to make your Google+ experience explode.
Pablo for Social Media Images
The beautiful images that you create using Pablo help increase your online engagement. There’s no easier way to become a more effective marketer!
SocialMention
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and more.
Tagboard for Audience Research
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.
Radian6
Listen, engage, publish, and analyze like never before to make the most of your presence on social.
Leadin App for Contact Automation
Set up contact & lead capture forms on your website in minutes, or sync your existing forms to your Leadin database. No coding required.
ExactTarget
Connect to your customers with email, mobile, social, Web experiences and advertising.
Tweetbot for Saving Content
Sync your timeline across your iPhone, iPad, and Mac, mute tweets by user, hashtag, tweet source, or keywords, and more, with this useful tool.
SumoMe for Opt-ins and Conversion Optimization
SumoMe is a suite of free tools that can be used to grow your website’s traffic.
Smart Podcast Player for Branded Podcasts
The Smart Podcast Player has 7 entirely unique features that will get you more downloads, shares, and subscribers.
RebelMouse for Segmented Content Aggregation
Built on best practices for community management, RebelMouse is the first CRM meets CMS for social content.
Discover.ly for Networking
This tool is great for anyone networking, like job hunters, salespeople, recruiters, and others.
Tweet Life for Identifying Influencers
Make better decisions based on actionable data gathered from social listening tools, with this tool.
Word Swag for Text on Images
Now you can create beautifully custom text layouts with ease, by using this tool!
Social Analytics for Content Research
This great browser app gives you social stats on any web page you land on.
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