40 Branding Ideas for Startups All Over The World

Some people think entrepreneurship is easy, but they cannot be any further from the truth. Many entrepreneurs struggle and work very hard to get their startup going and most of the time, what appears to be an overnight success, actually implies lots of years of hard work with multiple ups and downs.

When developing branding for startups, one must take into account that a brand strategy should reflect the client’s positioning statement.

The marketplace is a crowded space and setting your startup apart from others is a very important step to success. One of the most important ways to differentiate your startup from the crowd is to focus on a good design. Creating products that look good certainly is a good strategy.

These 40 branding ideas for startups we showcased below are examples of great visual identity projects that have already proven to be successful and that reflect certain branding design trends.

Take a look and let us know which ones you like!

MUSETTE bakery

This is the family business of two siblings. In their bakery, they use no preservatives, everything is natural and the homemade pastries are wrapped in a stylish black-and-white patterned packaging.

CAFEOLOGY

CAFEOLOGY is an independent supplier of beverages (coffee, tea, and sugar, ethically sourced from farmers in Colombia, Costa Rica, the Dominican Republic) to restaurants and cafes, which promotes its core value of only supplying fair trade products.

Simple

This is a design for a restaurant with simple and unusual food made from local, seasonal products. This is a new generation fast-food restaurant, focused on simple and original recipes.

Prototype

This is an amazing restaurant design that captures the essence of simplicity and originality. The logo is truly unique and the interior design is inspirational too.

Nordstream Off-Road

This identity design is created with a focus on the company’s main audience, composed of strong men who like hunting, fishing and safari on Kola Peninsula. The logo represents letter N entered in the tire tread image.

Enigma Personal Identity

Enigma was the name of a machine used during World War 2 that had a rotating encryption mechanism, which allowed encrypting and decrypting messages. This design is simple and clever.

Mary Wong Brand Design by Fork

Mary Wong is a chain of noodle bars from Russia. They combine Asian accuracy with an American spirit. Created by studio Fork, the brand identity combines a sense of reduced objectivity with lovely elements and illustrations.

I Love coffee every day

This is a corporate identity project designed for a coffee-to-go chain. The unique idea is that the logo can vary by using simple markers or stickers, depending on the day of the week.

Personal Branding

This project is quite nice with its angles and sharp edges. The result is an excellent brand identity design.

BROX – Self Branding

Brox is the idea of a graphic designer created for self-promotion. The central idea was to mix a clean look with some sketches from an old sketchbook.

Branding and Website Design: Bespoke Creative by Tomasz Mazurczak

Bespoke Creative is a design, marketing and sales team that specializes in bedding, wall covering, and window covering. Tomasz Mazurczak created this full corporate identity visual with various versions of the logo, for this project.

Veletex

The idea for the sign was born around letterform V, which stands both as an initial for the company and a sign for victory. The structure and color of the sign correspond to the idea of ‘blue ribbon’, a reward for excelling in quality.

BangBang — Branding on Behance

This is a graphic design project for the rebranding of a London Vietnamese canteen. The black and white design enhances the atmosphere through patterns, handwritten typeface, and dynamic layouts.

ESTÚDIO DHARMA

This design represents the new visual identity created by Estúdio Dharm. The final visual identity is created with the help of different colors and textures.

JJ ROYAL

This design is created for the brand packaging JJ Royal, which produces the rarest and purest grains of Indonesia. The result is a package that is fully focused on minimalism.

Artwork di francesco pesce

This portfolio includes various promotion materials for “A Furnacella” restaurant. Black and light green dominate the visual identity created by Francesco Pesce.

Beautiful Branding for Spanish-Mexican Restaurant Montagu

This is a beautiful branding design created for Spanish-Mexican restaurant Montagu. The two elements included in the design – detailed black and white illustrations and colorful photography – compliment each other perfectly.

HNINA

Isabela Rodrigues has created a lovely and bold look for Hnina, a healthy chocolate alternative.

RESTORATION HARDWARE BABY & CHILD

This design packaging is distinctive and reflects the attitude and ideology of this luxury home goods company. Designs were inspired by the places from which products were gathered.

Inspice: Packaging Set of 3

This design was created for a high-end herbal brand: Inspice. There were created a series of three packages for products that would be sold in stores (cutting board, spice pack, and an olive oil pourer).

Mitsuori Architects designed by Hunt &Co.

Mitsuori Architects is an architectural design studio that creates high-quality structures and spaces that combine aesthetic beauty with careful planning and thoughtful detailing.

200 Years Coffee – Logo and Identity

200 Years Coffee brand was created to please connoisseurs of a real cup of coffee. The idea of the design was to create a clean and clear symbol that showed how special this organic coffee is.

Split Milk

This is a visual identity project for a Melbourne-based interior design team, Spilt Milk. This identity design does not rely on just one logo but on a range of interchangeable logo variations, all showing the letter ‘I’ “spilling” into the ‘L’ in different ways.