News is out! Google has finally decided to introduce separate indexes for desktop and mobile search results. Mobile, from now on, will be treated as the primary index. A lot is going to change with Google becoming a “mobile-first” search engine. If Mobilegeddon and Accelerated Mobile Pages couldn’t make you revise your SEO strategies (i.e. to facilitate mobile search), then the aforementioned announcement should be able to do that. It doesn’t matter whether you’re running a tech blog offering Android news or an e-commerce store or a travel agency, “Mobile SEO” should be your priority from now. Offered below are top 10 effective Mobile SEO tips to help you bolster search engine visibility.
Concentrate on shorter search phrases
As a search psychologist, you should realize that those who are searching on mobile devices search with shorter phrases than what they do when they’re searching on desktop. The keywords are entered in a different fashion. Their searches are more “local” in nature. So make sure you’re optimizing short-tail queries while optimizing meta-titles and descriptions.
Concentrate on building mobile landing pages
Your website should not only be well-built but fast as well. Usability should be at the heart of your SEO efforts. Your website should ideally be free of “impossible-to-click” tiny buttons. A clearly visible “Call to Action” button at the top of the page is a wise addition. It can be a “Call Us” button so that anyone, who is on the move can search your business locally and find out whether they have what they need or not.
Pay heed to your social portfolio
Don’t forget that mobile users prefer staying connected with each other 24/7 via their social apps. As social gurus point out, your mobile audience wants to be entertained. So, make sure that the content developed by you is able to entertain them. For instance, if you’re running a blog offering Android News, make sure you’re interacting with your techie followers on at least three to four social platforms on a regular basis.
Know what the “don’ts” are
As has already been indicated above, “impossible-to-click” buttons make for one of the most annoying aspects of responsive websites. You should be particularly careful about introducing buttons or clickable areas that can be easily controlled with thumb.
Bad user interface, smartphone 404s, faulty redirects and cross-linking are other features that you should avoid.
Consider Vertical Menus
This is important because pressing navigation links on touch screens turns out to be a difficult exercise. Vertical menus are way easier to maneuver than horizontal menus.
Do not ignore “desktop” totally
Google might have adopted a “mobile-first” approach but it is, in no way, asking you to ignore desktop in its entirety. In fact, the current digital scenario requires you to approach the web holistically. A lot of testing is needed. Make sure your website is compatible both with mobile and desktop searches. Consider employing different CTAs (Call to Actions) and layouts while A/B testing in order to find out what goes down well with your users.
Do not focus on “scaling-down”
The mobile version of your site should not merely be a “scaled-down” version of your desktop site. Rather, the webservers should ideally be configured with the mobile version resting on a sub-domain. It’s wiser to have a fully developed mobile version of your site so as to add to user experience.
Location
As has already been mentioned above, mobile users typically tend to embark on “local” searches. So do not forget local SEO. Do consider enlisting with Google Places in order to secure business reviews.
Page speed
With the introduction of mobile index, expect renewed focus on page speed from Google’s end. So optimize page speed with the help of a plethora of tools offered by Google.
Steer clear of interfering interstitials
Expect rankings to suffer with the annoying pop-ups affecting user experience adversely. Pop-ups are treated as great distractions slowing down your access to the content you need.
The post Google announces separate mobile index: Here are top 10 Mobile SEO tips for marketers appeared first on Web Design Blog | Magazine for Designers.
via http://ift.tt/2fMTZ6e
No comments:
Post a Comment