How To Make The Perfect Website

Do you really need a website for your business? After all, if you have a brick-and-mortar store, you can attract walk-in traffic and advertise in the newspaper. Likewise, if you have any kind of service business, you can network and hand out business cards.

Here’s the thing: a website is not essential to run a business, but it will make a huge difference to your success in business to have one.

However, even if you do get a robust hosting account like iPage, create an attractive website with relative ease, and optimize it for search engine traffic, you might not get as far ahead these days as you would have in the early years of the Internet. Since the turn of the century, savvy business people have realized the enormous benefits of having a website, regardless of a businesses’ audience, size or business model.

So what do you have to do to get noticed when it’s become increasingly crowded on the Web? It’s simple, create a superior website, and do what most websites are not willing to do in order to stand out.

Here are 7 tips on how to build a perfect website:

1. Harmony:

Focus on developing a harmony of parts. It’s a mistake to think that a great website is something with Flash. Instead, a good website is based on a variety of things working together to create an attractive design and easy navigation. It’s about symbiosis rather than stunning the visitor with a firework display of rapidly moving graphics. It’s about building a website that is greater than the sum of its parts. Harmony of all the myriad elements in a website is a quintessential factor that survives the waves of design trend madness.

2. Balance:

Balance is about making sure that all the elements are evenly distributed. For instance, you don’t want to just have text on one side and only graphics on the other side. Even if you have a simple web page with a right sidebar, there should be some pictures in the articles section and some text in the graphics-intensive sidebar section.

3. Grids:

Grids are the horizontal and vertical separations on a web page to break it up into distinct chunks or sections. It, too, needs to be balanced out to be easy on the eye.

4. Color:

Color is about color coordination. You don’t want too many colors or too few. You also want the colors to play well together and not clash. And, of course, you want to avoid glaring bright colors that totally distract the visitor from the contents on a website. This is not to suggest that all colors need to be muted. A few bright colors here and there can be added—so long as there is some kind of color coordination.

5. Graphics:

Graphics should be well-balanced in terms of size, color, and content. While they don’t have to be stunning to make a good website, you have to avoid bad graphics, which will definitely ruin the look and feel of a website. If you have some big, bold graphics, you need to balance them out with some understated ones as well.

6. Typography:

Typography is all about the art of type. Use minimally and tastefully. Understanding typography rules is a study in itself, and it includes mastering essentials like font stacks (basic CSS), measure (length of lines), leading (height of lines), and hanging quotes and bullets (improve readability).

7. White space:

White space, also known as negative space, is the best way to make copy readable and to cleanly separate it from graphics and advertisements. It’s something you only notice when it’s not there. When it’s not there, everything is crowded and difficult to read.

The Many Benefits of An Attractive, Trendy, Easy-to-Use Website

When you have a well-designed website, you’ll be able to attract attention and enjoy the following 3 primary benefits:

1. Neither you nor your staff has to be there in person to talk to customers, close sales, accept payments, and deliver products because all these things can be automated.
2. You will be open for business around the clock every day of the year.
3. Customers from all over the world can get to know more about your business, it’s products and services, at their convenience.

Your website will also enable you to expand your reach across the Internet in many ways. For instance, you will be able to expand your influence via video-sharing on YouTube, get more effective advertising via Google and Facebook, and understand your customers better via online surveys.

The post How To Make The Perfect Website appeared first on Web Design Blog | Magazine for Designers.

via http://ift.tt/2pRzxY4