Design your way

Wednesday, February 21, 2018

When we think of photography, the common association for all of us is the camera.

This is why professional photographers are looking to hire designers to create unique camera logo designs for them.

To help them out, we collected the best tips on how to create a photography logo.

How to make an efficient camera logo design?

There is no unified or simple answer to this question, and many designers find it extremely challenging to meet the needs of their clients.

Looking at the best photography business logos, however, will reveal several common patterns, and we’ve looked exactly at those to push your photography branding ahead with useful tips and recommendations.

Your first task when creating a photography logo will not be to sketch its looks, but to think of the message you want it to convey. A camera logo, for instance, will be an attractive and entertaining image, but also a representation of you brand that tells people who you are.

Your target audience must find your camera logo attractive and up to their expectations – a wedding photography logo, for instance, would look differently than the logo of a newborn photographer. At the same time, your logo should express your artistic aspirations, and wrap up in a nutshell the things that make your work different.

The more you relate your logo to the work you do, the more efficient it will become. Therefore, you should think of distinct connections between the image and your style, especially if specializing in fashion, event photography, or luxurious travelling. You also have to consider the colours and fonts, and pick such that are adequate to your work.

Design and font treatments change the way people respond to what they see, and how they feel about it. Without drilling deeper in the science behind it, we can say people distinguish with ease whimsical from classy designs, and we can all confirm that with personal examples.

The good news is that your photography logo options vary from plain name signs to fully-elaborated, artful branding displays, and it is you who get to choose. The general differentiation of photography logos is between commercial and wedding ones, but it happens in both cases that designers use a multitude of simple and well-elaborated elements.

So, are there any camera logo design rules you should adhere to? Let’s figure them out together:

Don’t be afraid to experiment and to get creative – Truth is, creativity knows no boundaries, and you should never restrict your virtual imaginations. Go bold, choose an idea you like, and turn it into reality.

Go for the colours, sizes, shapes, and frames that correspond the best to your ideas, and bring your logo sketch to life.

Bold and striking colours look adorable when amalgamated with lasting imaginations, making sure that viewers will remember the signature impression your logo invoked. Yet, turning your imagination into practice is no easy task, and you should get ready for a number of unsuccessful attempts, tests, sketches, and experiments before you reach the ideal solution.

Even once you believe you have the appropriate logo in hands, you may have to work around it and make it more innovative.

At the same time, you should be looking at samples and ideas that could enhance the individualistic spirit of your logo, as done with camera lens logos, for instance. What we have in mind here is that the subtle design requirements for wedding photographers will not apply to wildlife photography agencies, or the other way around.

The choice of fonts and colours must be handled carefully.

Should you get a camera centric logo? As good as all those camera shutter logos look on other photographers’ portfolios; this doesn’t make them convenient for you as well. Decisions like these are not easy to make, but you’ll eventually have to get down to them.

The best approach when deciding whether to design a camera lens logo is to compare them to your current sketches and ideas, and check whether you can place them there.

Regardless of how overwhelmed we are by 3D camera images, the possibility to get a new, unexplored one is still open. Yet, remember that the image has to blend with your logo design, and in case the two don’t seem to match, you should explore more ideas.

To stay on the safe side, double-check the image to ensure it was not trademarked or copyrighted by another designer or photography business.

Work with vector graphics

A camera logo should not only be appealing, but also scalable enough to adjust to all sizing requirements, and still look well. To make a logo efficient, designers work with vector graphics, trying to achieve a design that can be used for different purposes (printing, websites, TV, and similar media forms).

Vector graphics are helpful because they can be enlarged and reduced in many different ways, and yet preserve the original sharpness and quality of complex logo images. To get a clear picture, think of the curves and lines of your small business card logo neatly displayed on a giant billboard.

Ending thoughts on camera logo design

Well-designed logos matter the world to any business. They bring forward the essence of the brand, and the personality of your business.

They are also the best bet you’ve got to make a memorable first impression, and make sure potential clients know about you before you’ve even launched your official products. If they’re poorly designed, on the opposite, they can even ruin an established good reputation.

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