Time goes by, and 2017 has already started. Designers continue to expand web design trends, which are more competitive than ever. Every ambitious business owner strives to provide extraordinary service using an attractive and modern website. As a result, we need to look into the future and know the latest web design trends allowing us to be one step ahead of the competition.
So as to trends, we should keep in mind that they are all influenced by different industries, such as media, culture, fashion, time and indeed technology. Any given design trend never emerges all of a sudden and disappears to nowhere. Instead, it takes some time to peak, change its form or become overused; and this is a never-ending process. Day by day, designers continue to introduce new software and technologies to expand web design possibilities.
Let’s take a step forward and predict some hottest web design trends, which can be implemented efficiently. As of today, some of them have already become a necessity and some of them just have gained popularity due to particular features. In other words, keep your finger on the pulse on these incredibly challenging and innovative trends.
1. Mobile-First Design
There’s no news that the use of mobile platforms and handheld devices continues to grow. Additionally, Google favors mobile-friendly websites and ranks them much higher in the search results – especially mobile ones. One of the most important tasks as of today lies in providing a better user experience and avoiding losing potential customers. As a result, mobile-friendly websites would be rewarded with better rankings. In addition, be ready to follow age-responsive design, which allows adapting to a specific age competency of the user.
2. Unique Broken Grids
If used properly the broken grid provides a visually engaging appearance, which adds some particularity to the storytelling of your products. It was long believed that the grid ensured consistency, balance, and order. Not anymore! Designers and developers are striving to experiment with design and open up new creative possibilities by using layers, depth, and motion. Broken grid layouts appear to ignore the traditional column structure and thus create a decline.
3. Focus on Stylized and Flashy Typography
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As time goes on, more and more websites are choosing Google web Fonts for their rich opportunities and regular updates. It is not a secret that stylized and flashy lettering can have a huge impact on the look and feel of a page. Designers experiment with larger and smaller fonts to create more visually dynamic website. It takes some time to find the needed typeface, but as a result, you ensure a strong and not ordinary effect of your brand. Help your visitors to perceive your web page in a more entertaining way.
4. Full-screen Forms and Sign-Ups
Traditional popups are becoming a thing of the past. The full-screen forms and sign-ups are taking the leading place as of today. The best thing about them is that they do not interrupt you from the web page. No worthless clicks, no manual close, just scroll it down smoothly and move on. Create a website which performs in a more interesting way, and one that is less annoying.
5. Card Layouts
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Card layouts are becoming a popular trend for heavy content based websites. This is a great option to represent your content properly and show it smoothly across all screen sizes. These card-based modules provide a better organization and structure appearance of your web page. It looks nice and clean on any screen size. More freeform modules are going to arise in the future.
6. Product Explainer Videos
Product explainer videos and video backgrounds are getting very popular nowadays. This option has become more available within the creative marketing industry. More and more videos appear to make your content much more valuable and boost engagement in social media. Add some dynamic elements to your static imagery and catch the eye of your visitors in a more efficient way. This is an alternative to reading a lot of content the user may not need. So there is an option to recommend a better use of video across the whole website. Investing in new equipment and video studios seems like a great alternative for making the most of this.
7. Gradients and Vibrant Colors
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Gradients and Bright Colors are being implemented to add more energy and passion into a project. You may find more vibrant and bright colors in different industries. They can provide a strong brand effect and highlight some UI elements. By using a combination of tints and tones, you create an absolutely unique and visually creative design.
8. Advanced Animation and GIFs
Rich, clever and advanced animation is another great way to make your website stand out from competitors. It seems to be like a never ending trend in the web design game. In short, the touch of animation enhances user interaction and turns your web page into a great and outstanding one. Indeed, if used properly it grabs the attention of the visitor.
9. Microinteractions
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Microinteractions surround us daily – from setting an alarm, pinning posts or signing in using a password. These single tasks are the latest trend, which makes the user interact with a website and helps to measure its interactivity level. These simple but powerful messages offer an intuitive way of interaction with the web page. They offer to simplify the navigation process and represent the variety of choices available.
10. Customized Images
Indeed, you don’t want to have the same imagery as your competitors. With this in mind, custom imagery and illustrations can provide your website with something extraordinary and unique. This is another great way to apply a variety of possibilities in order to represent your personality and capture the attention of your visitors. In fact, you have a matter of seconds to impress and interact with them in the most appealing way. As a result, you provide a trustworthy and unique concept of your brand and appropriate business tone.
Being a smart business owner, you need to keep up with all the latest web design trends in order to succeed in this virtual market. Think carefully before using a trendy element for your web page. Think first, put yourself into your targeting audience’s shoes and only then start working with trends. All of these hottest web design trends add some engagement and real value to your business presence online and make your business stand out from competitors. Keep in mind that design is an ever-changing field full of innovations.
Below please find a list of useful links, which can help you understand and implement those web design trends efficiently and cost-effective:
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http://ift.tt/2jf9Z38
http://ift.tt/16PYksR
Good luck in improving your workflow!
The post Hottest Web Design Trends to Be Aware of in 2017 appeared first on Web Design Blog | Magazine for Designers.
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