Design your way

The face of business has changed dramatically with the tech revolution of the past two decades. It’s not about brick-and-mortar storefronts attracting customers anymore. Neither do folks have to rely on print media, radio or television for their advertising needs.

A big chunk of commerce has now shifted online, with behemoths such as Amazon, Apple, and Facebook processing payments worth hundreds of thousands of dollars every second.

Online outreach has created new revenue streams for SMEs and made business possible for millions through reduced running costs. While this has its advantages in terms of decreasing overheads, it also means that competition is quite stiff and standing out in the infinite virtual space is near impossible if you don’t have a solid strategy.

Your blog can go stale, and your website can be relegated to a memorial stone of a dream that once was. Nevertheless, with a few proven success strategies that this article will delve into, you can turn your site into a powerful tool to engage new customers, grow your brand and most importantly, make money.

The Importance of Content Optimization

Old methods of inundating your content with unnecessary keywords to improve your search rankings on Google just don’t work anymore. Web Content Optimization and SEO go beyond tricking search engine algorithms into pulling your web/blog URL first when queries are typed-in on the search bar.

Once a user clicks on your pulled results, you need to keep them on your website if you are to close a sale. If it does happen that the actual results don’t match the expectations of the user who queried your website, they will feel duped or click-baited, and you can say goodbye to them forever.

It’s also important to know that SEO competition is quite heated in the virtual space. The contentmarketinginstitute.com gives a good description of what most folks do wrong when it comes to creating riveting content. Therefore the content that you provide has to be unique and authentic. It’s no longer about packing keywords which have no meaning or add little value to your audience.

Network! Fresh Conversations are of a High Importance

Networking can mean anything from hosting a guest blog or podcast on your own website, promoting your content on platforms such as Quuu, or becoming a frequent contributor on industry-specific forums.

Keywords and tailored content might get you far, but syndication, especially from your industry peers and bigger websites, might open new doors that you never thought possible. Your own writing might eventually get old and boring.

A reliable essay writing service might come in handy if you need fresh and riveting content written from a different perspective. You should never underestimate the importance of the issue and pay attention to the
quality and quantity of your content.

Specify Your Audience

Content should always be targeted. Tailoring your material to a specific demographic is one of the most important ways of attracting and retaining customers. Your website or blog should be renowned as a home of value, which effectively positions you as a provider of solutions and increases organic searches to your site.

Those wild fluctuations on your Google Analytics dashboard might be a cue to how much value you are or aren’t providing.

A more consistent and stable number shows that you have amassed a faithful following which you should strive to keep and build upon. If you are offering a specific service, say a fashion brand, you may want to do thorough research on the particular group that your product is geared towards and target your content directly towards this market segment.

Naturally, you wouldn’t expect products aimed at executive CEOs to resonate with teenagers (or vice-versa), even though both have considerable purchasing power. Carve your niche and gain the trust and loyalty of your audience.

Integrate a Social Media Strategy

One of the biggest mistakes that bloggers and website owners make is publishing content online and leaving it there in the hopes that people will find it. If you have already built a considerable following, this might work. If you’re just starting out, however, you need to use exhaustive channels to build on those clicks.

Social media is the best place to get free advertising and a push on numbers. Having handles on Facebook, Twitter, and LinkedIn where you can share links to your blog where the really good stuff is can prove a great success strategy, especially if you have thousands of followers (not bots) already.

If you don’t, there are influencers with the numbers which may be willing to share your content with their followers if it resonates with them. The ripple of social media can have one of the best effects on your blog or website.

Engage Your Audience

If you are using platforms such as Medium and WordPress, there are comment sections which enable you to interact with your readers. For other sites, you can create your own web-hosted bullet boards, chat forums and online message boards from where you can moderate, curate or respond to feedback.

Answer as many questions as possible, as this will endear you to your audience. Gradually, the queries might start getting repetitive, in which case you can create an FAQ section for your website. Whatever you choose, give and receive feedback and your audience will appreciate you for it.

Go Viral!

When you think about viral content, the first thing that comes to mind is probably funny internet videos, gifs or memes that have little sense to them. But viral doesn’t have to be nonsensical, and neither does it have to be on YouTube!

You can go viral on the web by simply creating amazing headlines. Now, you might be tempted to think of this as click baiting (which this article doesn’t advocate for), but if you have the content and the truth to back it up, it’s not.

If you have the budget to create videos or podcasts for your brand which you can then share across your social media channels, you might just find yourself, your product or your brand is the next internet sensation.

So, it is possible to turn that stale blog into a popular website and draw a loyal audience with a minimal to zero budget. All you need to is to be a little creative and open your eyes to opportunities around you!

The post Want to Draw New Users to Your Website or Blog? Check out These 5 Tips appeared first on Design your way.

Source: https://ift.tt/2nRVciq