Design your way

When it comes to web design it can seem as though there is a never-ending stream of buzzwords and trends that you “simply must follow”.

As a result of all these trends and buzzwords, it can become rather confusing to sort through the tips and information that are truly useful for your web design and cast away those items that really won’t have much of an impact.

One term you may have come across is responsive web design.

While it sounds rather techie, the fact is that it’s a rather simple concept and one that you may want to be aware of. So let’s take a closer look at what responsive web design is, and how important it is to your business and your website.

What is Responsive Web Design?

In order to determine if responsive web design is something you should be concerned about, it’s important to have a clear understanding of what it is.

Responsive web design isn’t just a term, it’s actually an approach when it comes to web design. The idea behind it is that the website must be able to respond to each user’s particular environment and behavior.

More specifically, it relates to the screen orientation, platform, and screen size. More people than ever are now using mobile devices to do their web browsing, which means websites need to be responsive across a wide array of devices.

One of the quickest ways to lose a visitor on your website is offering a website that doesn’t perform properly on that user’s chosen device.

For example, if they are using their smartphone to browse your company’s catalog and the photos aren’t displaying properly or at all, then you can bet it won’t take them long to move on to the competition.

Even though it may sound like a simple enough concept, in reality, there is a lot involved. The website needs flexible images, grids, layouts, and more so that it automatically responds to whatever device is being used.

Do You Need to Be Concerned About It?

Now that you’re aware of what responsive web design is, the next logical question is whether or not you should be concerned about it.

The short answer is yes. Responsive web design is something that all websites, whether small or big, need to be aware of. As web design and SEO pros Snap Agency discuss, it’s all about creating mobile-friendly websites that are responsive each and every time, no matter the device.

It’s about putting the customer experience first so that you can start to create customer loyalty while building trust and credibility.

Keep in mind that a responsive website is different to a mobile-friendly website. The goal is a website that looks and performs great at all times and on all devices and platforms (desktop computer, laptop, tablet, and smartphone).

Making a Conscious Effort to Improve the Website

By engaging in responsive web design measures, you will be working to make a conscious effort to improve your website for all, and likely increase your website traffic as a result.

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