If you’re looking to rebrand, you may be interested in creating a colorful logo.
Colorful logos enable a brand to attract attention, making it easily recognizable.
This helps viewers to identify a logo.
This article will look at reasons to use color in company logos.
We will also explore some excellent examples of colored logo designs.
Why choose colorful designs?
Colorful logos help a brand to communicate a message. This is because every color will communicate a different message to an audience.
Orange logos will give a different message to gold logos, despite the closeness in color.
When colour is used in company logos, it will help an organization to communicate with and attract clients.
Here are some messages connected with colorful logos
- Red logos: appear youthful, bold and exciting.
- Orange logos: will appear cheerful, friendly and confident.
- Yellow logos: are sunny, warm and optimistic.
- Green logos: are seen to be peaceful and healthy. They are often used to promote wellness or sustainability.
- Blue logos: will make a company seem trustworthy, strong and dependable.
- Purple logos: may seem luxurious, creative and even prudent.
- Gray logos: are seen to be subtle, balanced and harmonious.
As you can see, your color choice will determine the message communicated and the clients you attract. Colorful logos are an important part of your brand.
By choosing the best logo colors for your brand, you will communicate your company’s culture, strengths and values. You will also be able to attract the right audience for your business.
When you select the wrong choices for your colored logo, your business will attract the wrong clients.
Color schemes for colorful logos
Analogous colors
If you would like to make your logos feel harmonious, analogous colors may appeal to you.
These colors fall next to each other on the color wheel, and create a great logo colors scheme.
When you use analogous colors, you’ll create a design which is seen to be well put together. This is true even across cultures.
Using complementary colors
Complementary colors will give you a vibrant and eye-catching effect. Although these colors are called complementary, they contrast brightly.
To create a complementary color, you would combine one primary color with the remaining two colors. This means that orange is the complementary color for blue, green for red, and purple for yellow.
If you are looking for eye-catching colorful logos, complimentary colors make a vibrant choice.
Triadic color schemes
If you don’t wish to limit your designs to two colors, a colorful logo using a triadic color scheme might be the best for you.
A triadic color scheme can be bright and vibrant, as complementary colors can. However, it will also give you harmonious or analogous colors to create company logos. By increasing your color choice, you can increase your range.
When you use a triadic color scheme, you don’t need to limit yourself to three colors. Four colors make a good color choice too.
However, if you don’t want to create a rainbow logo, simply divide your color choices into sets of two. Choose two sets of complementary colors and space them evenly to add flow to your colored logo.
Naturalistic color logos
If you would like to create a naturalistic color scheme for your colorful logos, you could always draw on the colors of the object or image you are depicting.
You can adjust or tint your colors until they really stand out on your page.
Rainbow color schemes
If you would love to have a rainbow logo, you can use as many colors as you want to create cheerful and colorful designs.
When you create a rainbow color scheme, you can literally flood your logo with color.
However, you can still carefully connect your logo color scheme.
Use the knowledge shared above, creating harmonious pairs and contrasting shades. You could even use a range of colors to create a naturalistic image.
This will give your colorful logos structure even while you use a wide selection of colors.
Here are some colorful logos to inspire you
Shooting star & Quotation
ZEROES – smart banking alternative
Voom
♡ beat
Slack
Cosmic Mining
Frisbee
PlayStation logo redesign
Garbanzo
Inflow
Primary
Primary has used color and emotions to resemble marble or a classic artwork. This logo uses colors and gradients for dynamic effect.
This logo example pairs very well with simple lettering to create an attractive logo which communicates a clear message.
Natoni
Z Logo
Z has made excellent use of the psychology of colors in business to create a pink- to – purple logo design which stands out against a black background.
The result is striking use of logo colors for an attractive design.
Popfn
Popfn has used a colorful logo design is visually attractive to viewers.
Bold colors and gradients combine to create this neon – style mark. This logo has style and depth.
Chrislago
If you have ever wondered how colorful logos bring style to life, have a look at Chrislago’s logo.
Two colors combine with striking effect in this stunning colorful logo design.
VW Aloha By elevencreative
Did you imagine you could add brown to a blue and yellow logo?
It’s a unique but very smart combination which gives a relaxed vibe to this colorful logo design.
Petals
Petals have combined gradients and 3D techniques to create this eye-catching logo color scheme.
What an impressive result.
Ups
Brown must be one of the best logo colors to use to stand out from the competition. Although the color may not seem bright and bold, UPS has used the color to create an attractive and very warm design.
In 2003, this company added yellow to its logo, adding richness to this warm and friendly design.
The key to creating great colorful logos
When you work towards creating colorful logos, you do so because you want a viewer to be able to identify your brand. When selecting logo colors it will help you to look at your competition.
Your goal is to find a logo design which will stand out from the competition while still communicating the values behind your brand.
This will give you a great colorful logo design which will stand out from the crowd.
Ending thoughts on creating colorful logos
When designing a logo for your brand, remember that colorful logos will help you to stand out from the crowd.
They will also help you to use color psychology to appeal to the right audience. The key to great colorful logo designs is to determine what you would like to communicate.
Once you’ve determined your message, you will attract your audience. We hope this article guides you in creating outstanding logo designs.
If you enjoyed reading this article about colorful logos, you should read these as well:
- The Adidas logo: What makes it so special
- Logomark Vs Logotype: Understanding the Difference
- Superhero logos: The symbols of the comic book universe
- Music logo design: Tips and examples to inspire you
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