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You saw the Iron Man logo everywhere in the past years. Yet, do you know how it ended up being this version we all know now?

Whenever you see a logo, regardless of whether it’s a movie poster, or a soda can, you’re looking at the result of a lot of hard work.

You’re looking at something that wasn’t achieved over night, with a designer, and a company, constantly going back and forth until they get to a final goal.

The official Iron Man logo, for example, isn’t the only one – there were dozens, but this one was the best one.

None of the other suggestions for the Iron Man movie logo were bad, to be honest, but the one that was selected to be the Iron Man superhero logo that would later on be known worldwide, was a level above everything else. All others were either too generic, or too cartoonish.

Rejected Iron Man logo designs

Iron man, the movie

Paramount Pictures and Marvel Studios bring us Iron Man, an action-packed story about a pretty wealthy philanthropist by the name of Tony Stark (played by Robert Downey Jr.), who makes a robotic suit to fight evil. He’s not only incredibly rich, but he’s also a genius inventor.

He is kidnapped and forced to build a diabolical weapon, but he instead opts to use his ingenuity and intelligence to make an indestructible armor suit that helps him escape his captors. Once he is free, he discovers a conspiracy that could very well destabilize the whole world, and puts his new suit to good use, on a mission to stop the villains.

In the movie, we also have Gwyneth Paltrow as his secretary, Virginia “Pepper” Potts, and Terence Howard as Jim “Rhodey” Rhodes, who is one of Stark’s colleagues with a military background which comes in handy with the formation of the suit. The director is Jon Favreau, and we have Avi Arad and Kevin Feige, both Marvel movie veterans, as producers.

The movie turned out to be excellent. In its first weekend, the story of this metal superhero kicked off the blockbuster summer season with a bang. This first solo production by Marvel netted $98.6 million, thus exceeding any expectations, and cementing the plans for a sequel.

Even though the audience was around 2/3 male, there was a surprising number of women that came to watch it. Downey said that even though they were going on talk shows that they weren’t really sure they would accept them a few minutes ago, they turned out to be geniuses.

The first four months of 2008 saw only “Dr. Seuss’ Horton Hears a Who!” crossing the $100 million threshold, whereas there were four movies with that success the previous year.

Favreau said that all that’s around are election debates, as well as bad news regarding economy, and people are looking to find something entertaining. The success may also have something to do with the films whose trailers were screened before Iron Man, such as “Indiana Jones and the Kingdom of the Crystal Skull”, as well as Marvel’s “The Incredible Hulk”.

Marvel is aiming to rival Pixar as a blockbuster-loaded studio, and the execs didn’t really waste any time when announcing plans for Iron Man 2, as well as three more films, Thor, The First Avenger: Captain America, as well as The Avengers. These are all movies that have actually done pretty well so far.

Considering that Thor, Captain America, The Hulk, and Iron Man were all members of the Avengers team over the years, this selection of projects gives us Marvel’s determination for crossing franchises, and having superheroes pop up in each other’s movies.

Downey appears as Stark in The Incredible Hulk, for example, albeit in a minimal role. There are also plenty of crossovers later on, with other movies by Marvel including the Avengers team.

The movie begins with Tony, demonstrating what he has built, which is a cluster bomb that can move mountains. On his way back to town, he is ambushed by a band of terrorists led by a warlord, who would like to command an empire from China, to the Mediterranean.

However, he needs Stark Industries’ rockets for this, so he locks Tony in a cave where he is to build one from the spare parts he is provided.

However, Tony creates a device that protects his damaged heart instead, and makes a suit of armor with guns and flamethrowers, as well as jet engines on the feet that allow him to fly. Therefore, he becomes Iron Man, the fearsome superhero who has a powerful new weapon which helps him escape.

The first 45 minutes are pretty violent and exciting. However, since Tony has been given a pretty new perspective on his profession, he decides that everything he does in the future will be dedicated to peace.

The company’s shares are dropping significantly, and Obadiah Stane, the senior executive of his company, gets pretty scared. He is a true comic-strip villain, just like Pepper Potts is a true Lois Lane figure, but Stark is a bit more complex, and substantial altogether.

The four writers who are credited actually set up a situation they don’t really know how to resolve. The moral confusion reigns are drowned by the special effects and titanic battles, which is a pity, since Iron Man promises to be something more original than most comic-strip adaptations.

Ending thoughts on the Iron Man logo

Even though a lot of logos don’t really make the cut, the Iron Man logo is something that is known worldwide today. Some of the initial versions were a derivative of previous superhero movies, while others just failed straight away. However, the Iron Man logo that made the cut, is incredible.

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The post Iron Man Logo Designs: The Official And Rejected Versions appeared first on Design your way.

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