Design your way

Monday, March 11, 2019

A green color palette is one of the most popular ones in website or app design. Green has been associated with nature, goodness, safety, harmony, balance, and growth.  The environmental movement is represented by shades of green.

Likewise, money has traditionally been a green color.  Green is therefore associated with finance, Wall Street, banking, and ambition.  The green color has also been associated with jealousy, ‘the green-eyed monster’ which is known to overtake us when we fear losing that which we value.

Shades of green – using a green color palette

green-1-700x525 Using a green color palette and the various shades of green

When you use a green color, you’ll be drawing on a firm favourite.  Green shades are seen to be one of the most popular colors, coming second only to blue.  When you use green colors in your design you’ll therefore appeal to a wide audience.  Both men and women love green shades.

People who are color blind may struggle to discern between shades of green and blue.  By keeping this in mind when you are designing you’ll be able to work around it, placing blue and green together only when there is enough of a contrast to be able to distinguish two different shades.

Shades of green make people feel positive

shadegreen-700x467 Using a green color palette and the various shades of green

Green is generally seen to be a very soothing color, although this may depend on the shades of green used.  When you use a green color you’ll evoke images of nature.  Green colors remind us of summer picnics on fresh grass or the emerald green color of Christmastime.  As a result, green colors generally make people feel very positive.

Green represents new leaves in springtime, renewal and vitality.  Although green and blue are both soothing colors, green can also balance the overall look of a page.  Bright greens (with more yellow) show the freshness and vitality of youth.  Darker colors of green, such as an olive green color, remind us of the stability of evergreen leaves or the elegance of the oak.

Combining green shades with other colors

It is often highly effective to combine a green color with other colors as the green of nature naturally mixes with a wide range of other colors.  However, when mixing colors with shades of green, do ensure they work well together.

Green is so soothing that clashing colors will feel uncomfortable for a site visitor.  Draw on the different shades of green in your color palette, mixing colors which work well together.  You can auto-generate the most suitable shades of green using your palette tool to ensure that your colors work well together.

Green color shades help to identify your brand

brand-700x525 Using a green color palette and the various shades of green

If you believe that the color green can be incorporated into your brand in order to communicate an effective message, remember to use it on all of your branding materials.  Your logo, website, social media profile and print advertising will become instantly identifiable if you keep your colors consistent.

Green (used alone or in combination with other colors) will send out a message attracting the right type of clients for your brand.  The more consistent your color choice, the more recognizable your brand will become.

Shades of green – getting to know the green color palette

Your clients may love green and you might have decided to use a green color as a part of your brand.  However, with each shade of green sending out a different message, how will you know the best color combinations to use?  Would you prefer to go for a youthful and vibrant yellow-green or a sophisticated and stable deep green?

Different shades of green will have different meanings.  Darker greens are often associated with finance, wealth, ambition and even greed.  Yellow greens may relate to feelings of jealousy, illness, and even cowardliness.  Do you remember the phrase ‘extending the olive branch?’  It’s no surprise that olive shades of the green color symbolize peace.

Forest Green

Forest-Green-700x350 Using a green color palette and the various shades of green

Hex #0b6623
RGB 11 102 35

Sage Green

Sage-Green-700x350 Using a green color palette and the various shades of green

Hex #9dc183
RGB 157 193 131

Olive Green

Olive-Green-700x350 Using a green color palette and the various shades of green

Hex #708238
RGB 112 130 56

Lime GreenLime-Green-700x350 Using a green color palette and the various shades of green

Hex #c7ea46
RGB 199 234 70

Hunter Green

Hunter-Green-700x350 Using a green color palette and the various shades of green

Hex #3f704d
RGB 63 122 77

Jade Green

Jade-Green-700x350 Using a green color palette and the various shades of green

Hex #00A86B
RGB 0 168 107

Artichoke Green

Artichoke-Green-700x350 Using a green color palette and the various shades of green

Hex #8F9779
RGB 143 151 121

Fern Green

Fern-Green-700x350 Using a green color palette and the various shades of green

Hex #4F7942
RGB 79 121 66

Jungle Green

Jungle-Green-700x350 Using a green color palette and the various shades of green

Hex #29AB87
RGB 41 171 135

Laurel Green

Laurel-Green-700x350 Using a green color palette and the various shades of green

Hex #A9BA9D
RGB 169 186 157

Moss Green

Moss-Green-700x350 Using a green color palette and the various shades of green

Hex #8A9A5B
RGB 138 154 91

Mint Green

Mint-Green-700x350 Using a green color palette and the various shades of green

Hex #98FB98
RGB 152 251 152

Pine Green

Pine-Green-700x350 Using a green color palette and the various shades of green

Hex #01796F
RGB 1 121 111

Tea Green

Tea-Green-700x350 Using a green color palette and the various shades of green

Hex #D0F0C0
RGB 208 240 192

Persian GreenPersian-Green-700x350 Using a green color palette and the various shades of green

Hex #00A572
RGB 0 165 114

Army Green

Army-Green-700x350 Using a green color palette and the various shades of green

Hex #4B5320
RGB 75 83 32

Emerald GreenEmerald-Green-700x350 Using a green color palette and the various shades of green

Hex #50C878
RGB 80 220 100

Kelly Green

Kelly-Green-700x350 Using a green color palette and the various shades of green

Hex #4CBB17
RGB 76 187 23

Neon Green

Neon-Green-700x350 Using a green color palette and the various shades of green

Hex #39FF14
RGB 57 255 20

Uniform Green

Uniform-Green-700x350 Using a green color palette and the various shades of green

Hex #444C38
RGB 68 76 56

Sacramento Green

Sacramento-Green-700x350 Using a green color palette and the various shades of green

Hex #043927
RGB 0 78 56

Russian GreenRussian-Green-700x350 Using a green color palette and the various shades of green

Hex #679267
RGB 103 146 103

Sea GreenSea-Green-700x350 Using a green color palette and the various shades of green

Hex #2E8B57
RGB 46 139 87

Paris Green

Paris-Green-700x350 Using a green color palette and the various shades of green

Hex #50C878
RGB 80 200 120

How to use green shades for best results in your designs

Sage Green

Untitled-1-10-700x427 Using a green color palette and the various shades of green

The sage green color is a muted, subtle green with a touch of grey.  Sage green is relaxed and washed out.  Like a Mediterranean garden waiting patiently for water it will add an atmosphere of dryness to your designs.

Lime Green

limegreen-700x525 Using a green color palette and the various shades of green

Juicy and citrusy, the lime green color is vibrant and alive.  Lime blends green with yellow and has a summery touch.  Choose a lime green color when you’re looking for a young, fun and slightly raw element for your designs.

Olive Green

olivegreen-700x359 Using a green color palette and the various shades of green

When you think of an olive tree, you’ll probably imagine a dusty climate.  No surprise then that the olive green colour is a shade of green which has been mixed with brown.  Olive green can be a peaceful and even sophisticated.  Olive green sometimes has an old world charm and has been associated with antiquity.

Emerald Greenemarald-green-700x525 Using a green color palette and the various shades of green

Like the gem, the emerald green color promises luxury.  Rich but very alive, this shade of green is associated with extravagance, wealth and even royalty.

Pear Green

peargreen-700x606 Using a green color palette and the various shades of green

Named after the fruit, pear green is a light green color which blends green with yellow.  The color is youthful and happy.

Seafoam green

seafoam-700x525 Using a green color palette and the various shades of green

If you’d love to add a touch of beauty to your designs, Seafoam is the perfect choice.  From the green color palette, Seafoam reminds viewers of heavenly waters and images of paradise.

Parakeet

parakeet-700x525 Using a green color palette and the various shades of green

Parakeet is a striking choice from the green color palette.  This green color is so vivid it appears almost unnatural and yet very vibrant. Use Parakeet designs while working on quirky or unconventional projects which are designed to grab attention.

Mint green

mintgreen-700x525 Using a green color palette and the various shades of green

The mint green color code is most similar to traditional green.  Like the plant itself, mint is fresh and very alive.  It will remind your viewers of springtime days.

Seaweed Green

seaweed-700x525 Using a green color palette and the various shades of green

Perhaps one of the least vibrant choices within the green color codes, seaweed green is dull and very grey.  Use this green color when trying to communicate a cool, wintery atmosphere.

Pickle green

picklegreen-700x525 Using a green color palette and the various shades of green

Are you using the green color palette to create a traditional and worn in design?  If so pickle green would make the perfect choice.  The result is juicy but sophisticated.

Crocodile

picklegreen1-700x700 Using a green color palette and the various shades of green

Can you imagine a green shade of leather?  Crocodile is the perfect leathery shade of green for a natural and worn in appearance.

Chartreuse

Chartreuse-700x525 Using a green color palette and the various shades of green

If you’re looking for a glossy and sophisticated choice amongst the hues of green, Chartreuse is a great choice.  Named after liquor, this green color is shared by Absinthe.  You’ll love the impact this green color has on your designs.

Final thoughts on using a green color palette

When you use a green color in your designs you’ll evoke feelings of balance.  Green is a natural color which reflects peace and tranquility.  It represents emotional wellness as well as hope and renewal.  By carefully selecting the shades of green you wish to use in your designs, you will be able to create an effective message for your clients.

We hope that by exploring the subtle variations and the messages they send you will be able to create attractive and precise designs.  This will help your viewers to connect with and easily identify your brand.

If you enjoyed reading this article about using a green color palette, you should read these as well:

The post Using a green color palette and the various shades of green appeared first on Design your way.



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