When you create a wine logo, you want to create a unique design which will stand out from the crowd. Wine is a sophisticated alcoholic drink which has been associated with wealth and glamour.
It is considered to be a romantic drink and is associated with elegant dinners.
Wine labels tell a story about the brand. Each wine label design will need to be unique enough to appeal to the mystery and romance behind the wine’s bouquet of flavors.
Wine labeling is one of the most vital tools manufacturers use to place their products on the market. Some choose elegant designs while others add humor to an often elite market.
No matter how a wine label has been designed, it is there to capture attention. There are many different wines which come from different parts of the world. The wine market is very competitive.
As a result, wine packaging design is becoming increasingly important. This article is here to assist you to create a perfect wine logo. When you add style to a great bouquet, you will be set to please.
Creating a stylish wine logo
If you are a small wine manufacturer, your wine logo will help you to stand out from the competition.
Read on to find out about wine label design and how this will represent your brand. Entice your customers to buy the perfect bottle to enjoy over a delicious meal.
Know your brand and your audience
Wine labels don’t have a great deal of space. When you design wine labels, each aspect of your design must provide impact.
Your wine logo will tell your story. Who are you, and what is the message behind your brand?
While some wine labels may sell to a younger buyer looking for a unique product, others sell to a boutique market that is willing to pay large sums to a reputable brand.
By telling the story in a way which engages your audience, you’ll be able to attract the right clientele to your product. Share your story while sharing the contents of your bottle.
Design wine labels which appeal to your audience
Once you know your audience, let this guide you in your wine label design. Your choices should catch the attention of your clientele.
Color
Wine bottle designs are fairly standard. Red wines are packaged in dark green bottles. This prevents the wine from oxidizing by keeping the light out. White wines are often sold in pale green or clear bottles.
When you design your wine label, choose a design which will stand out against your bottle. This will help your wine to attract attention.
Red wines often have dark or moody labels to suggest mystery and romance. Alternatively, a light label can be used. Light labels are printed using rich inks (gold, deep blues and dark reds).
White wine labels are often printed in greens or blues.
These colors create a crisp or light atmosphere. However, modern wine labels often break the rules, creating fresh and inviting designs which add a new element to wine packaging design.
Wine label typography
Once you’ve decided on the colours for your wine label design, it’s time to think about your lettering. If you choose to use dark colours on a red wine, make sure your lettering will be bold enough to add contrast.
Your font is the perfect way to communicate with your customer. Your lettering will share what lies behind your packaging. It is a vital part of your wine labels design.
Wineries often use lettering which shares a proud tradition of wine making. Authenticity is shared through traditional lettering. Wine labels often use serifs to symbolize history.
Style and imagery in wine labels
Wine logo designs may be elegant and sophisticated, modern and minimalist, or classical and traditionalist. Choose your overall style based on your audience as well as the personality behind your brand.
Your wine logo will enable you to send a unique message to your customers. Think about what makes you special.
How do you stand out from your competition? Are you a boutique brand who appeals to a select audience? Do you have a unique location or a proud family history in wine making? Is your name playful or interesting?
Find the feature you want to draw on. A good graphic designer will be able to create a visual representation for your wine logo.
If you want to show how clean and attractive your tasting room is, create a fresh label with a great deal of white space. A crisp font will enhance your message.
Find the right graphic designer for your wine label
When you want to create a wine label design, you can go about it in three ways. You can do it yourself (if you have the knowledge and experience), hire a graphic designer or run a contest.
DIY label designs might seem tempting. However, wine label design is so intricate, and will make such a difference to your end product, that you will need to be a skilled designer to attempt it.
This means you can either hire a graphic designer or run a design competition. Before you start, have a look at some inspiring labels so that you can brief your designer.
Here Are Some Fantastic Wine Label Designs That Will Inspire You
The Local
share a drink
Sixty Vines
Stairway Wine
Arvino
Local Wolves Wine mark
Introvinous
Winery Branding
The Cloud Factory
This simple wine bottle label design is simple and sophisticated. It uses only two colors.
The label uses yellow and white to create a gentle appeal. Given the name of the brand, the soft design makes a perfect choice.
Snake + Herring
This wine logo design uses natural elements to create a strong and raw appeal. A snake, an ocean, ship and wale combine to create a message of strength.
This is an excellent wine bottle label design.
Ali La Belle
Ali La Belle has a family tradition of winemaking. Their wine bottle designs appear friendly and approachable.
Handwritten labels and soft colours create soothing appeal. This wine logo was created by a professional graphic designer.
Both colour and font carefully were chosen to portray a gentle family business with a professional ethic.
Mike Weir Underdog Wine Co.
This wine bottle label design uses lettering to create a striking impression.
The company name stands out against a white background to create one of the most stunning wine label designs.
359 Wine Range
This great wine logo uses numbers to provide an easily identifiable label for the brand.
The wine label design creates a bubbly effect, hinting at a pub style environment.
Backyard Wine Packaging
If you are looking for a wine label which will inspire you, Backyard Wine Packaging has one of the best wine label designs on the market.
This label uses great stems and watering cans to create a unique and very attractive appeal.
The wine label uses a black and white label design to create a simple yet very attractive touch.
The Quest
The quest uses a warrior in its wine logo to show the strength behind the brand. A white background gives a simple, crisp and clean look to this wine label design.
Coma Fredosa
Black and white design labels are often simple yet unique, and this is true for Coma Fredosa.
The wine logo uses map elements to add an attractive appeal.
The Bottle Of Wits
Font, color and imagery combine in this great wine logo.
The label attracts attention based on playful figures displayed using contrasting colors.
Ending thoughts on wine logo design
Your wine logo will provide an eye-catching tool to market your wine business. When displayed on your wine label, it will help you to communicate the message behind your brand.
A great graphic designer will be able to design your wine logo to appeal to your audience. Your wine labeling will help you to attract your customer’s attention, helping to identify your brand.
We hope you found this article helpful and will use these tips, as well as inspiring images of wine packaging design to create the perfect wine logo for your brand.
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