Hotel website design offers viewers an online portfolio, showcasing a hotel and what it has to offer. When users are looking for a place to say, they jump onto the internet and search for top hotel websites at their destination place.
The best hotel websites will offer guests the opportunity to peer into a hotel so that they can find out what is on offer. Alongside great reviews and favorable rates, your hotel website design will help you to attract customers.
The very best hotel websites offer users a great experience (UX). UX determines how customers navigate a site and the enjoyment they get from using a hotel website.
A great UX will assist a hotel to attract business. When you have a great hotel web design, you will be able to show your viewers why they should book at your hotel. This will increase your business.
Here are some tips for a hotel website design
The best hotel websites tell a story
Competition in the hospitality industry is high, and it may be hard to make your hotel website design stand out. However, when you tell a story about your hotel, you’ll create a warm and personal touch. Let people know the experiences they can have at your hotel. You can share your story through:
- Animated clips
- Videos
- Blog articles
- Imagery
- Website pages
If your hotel appeals to tourists, don’t just limit yourself to sharing stories about the hotel. Look at the surrounding areas. Local tourist spots, cozy cafes and interesting spaces will all have appeal to your guests. You could even introduce your guests to the people who work with you, and who make your hotel feel welcoming and unique.
Keep it simple
The best hotel websites keep it simple. When you have too much clutter on your site, your viewers may feel overwhelmed or distracted. By keeping your site clean and uncluttered, you’ll invite your viewers to engage. Complicated websites can feel intimidating or just ‘too much’ and your viewers will often leave your site and look somewhere else.
High conversion rates depend on a simple hotel web design. As Chanel says, less is more. A great website should look well put together, sophisticated and uncluttered. This is not only true for a luxury hotel website design. It is true for motel web design as well. Help your users focus on what is important, save them time and increase your conversion rate by keeping your hotel website design crisp, clean and easy on the eye.
Keep your navigation easy to use
You can have the best hotel website in the world, but if your users don’t know how to navigate your site, they will never be able to book online. Here are some quick tips for great navigation:
- Make sure your navigation system is predictable. When users are familiar with how to use a site, they will feel more comfortable. Predictable designs are known as cognitive fluency.
- Keep your navigation simple. By creating broad headings which are easy to use, your site will feel simpler. You can always break up information into easy chunks from there.
- Contrast your color schemes. You want your navigation scheme to draw attention. This is a psychologically proven way of encouraging your users to engage.
- Make use of positioning. Users are often drawn to items on the top or the bottom of a list. This is known as the serial position effect. It is particularly significant for booking information. Place them at the top or the bottom of the list.
Make your designs responsive
When your site is highly responsive and feels intuitive across all devices, this increases conversions. This is because an intuitive site means that guests will be able to book your hotel through their mobile phones or tablets.
Guests will often look for a booking in their spare time, when mobile devices are used most frequently. Many guests also book at the last minute, and will search somewhere else if your site is not responsive. As a result, hotel website design should be highly responsive.
Create a bold call to action button
One of the most important elements in hotel web design is your call to action button. This is what will encourage your guests to make a booking. It goes without saying that this button needs to be very visible. When creating your hotel web design, have a look at how your call to action button stands out. How visible is it? Are you using colour to attract attention? Is your text clear and legible?
Your call to action is one of the most crucial elements when it comes to converting your viewers into clients. It needs to be given priority of place on your page.
Some tips for creating a CTA button which stands out
- Use a colour that stands out against the rest of your page
- Your button should appear ‘clickable’. Give it enough space to stand out against your page. Use a button type shape.
- Size your CTA button so that it attracts attention.
- Experiment with shapes and sizes to best determine how to attract attention.
- Use clear wording so your guests know how to take action.
A picture speaks a thousand words
A hotel is all about aesthetics. Your clients will want to know what they will get when they book with you. By adding high quality images to your hotel web design you will be able to show them. Images of your hotel exterior, rooms, communal areas, restaurants and bathrooms will all show guests what your hotel offers.
Create a virtual tour to include your visitors
By adding a virtual tour, you will be able to engage your guests. Inviting your guests to an online tour allows them to experience your hotel. By including a virtual tour in your hotel website design, you’ll show your guests the atmosphere they will experience from the time they enter your hotel. This will help you to turn site visitors into clients.
Create effective animations
If you use animation on your site, remember to keep it subtle. The best hotel websites are simple rather than over – the – top. Subtle animations will appeal to your guests without overwhelming them.
You can use jQuery as well as CSS3 to create sophisticated animations which are non – distracting. These animation styles are suitable for even a luxury hotel website design.
Make it easy for your guests to contact you
If your guests are looking to travel to your area, stay at your hotel or have even begun to settle in, you will want them to be able to contact you with ease. Not everyone may want to phone you to make a booking or send a query. The best hotel websites offer alternative ways for creating contact.
Here are some suggestions to include in your hotel website design:
- Add a contact form or a page dedicated to ‘get in touch’
- Include access to social media or Twitter so that guests can communicate directly
- Add a live chat so that your guests can communicate with you as they need to.
- Guests staying at your facility could use text messages in order to stay in touch.
Make your hotel website design trustworthy
In order to make a booking, guest will have to know that it will be safe (and pleasant) to stay at your hotel. It is therefore important to show guests that your hotel is trustworthy. When creating your hotel website design, ensure you include signs that guests can trust you. These could be included on the first page. This will encourage your users to make (or complete) their reservations.
- Previous reviews from happy clients.
- Best price guarantees for hotels or your standard in your destination area.
- Signs that guests have reached an official and secure site.
Share why your hotel is special
The best hotel websites will always share why a hotel is special. Sometimes this means looking objectively. If you have a great cityscape, you might not always realize how appealing this will be to a new visitor.
If you’re placed in a rural area, imagine how peaceful this might be to somebody seeing it for the first time. Likewise, an art gallery a block away from your hotel could be very attractive to potential visitors. Incorporate these elements into your hotel website design.
Remember to focus on what is attractive inside of your hotel as well. If you offer waffles for breakfast or have a roaring fireplace in winter, you will benefit from including these elements in your site design. Attractive rooms, luxurious suites and great bathrooms are all attractive elements included in the best hotel websites.
Allow visitors to make bookings from your site
Add a bookings facility to your hotel website designs. If your visitors find you online, love your facilities but struggle to make online bookings, they may abandon your site. Online bookings spare users a great deal of administrative hassle. Calling a hotel, making a transfer and then emailing proof of payment includes many extra steps. The best hotel websites offer the opportunity to make bookings online. This is particularly important for guests who wish to book at the last minute.
Boost your SEO
Create a hotel website design which will optimize your SEO. This will help your search engine rankings, drawing more traffic to your site. You can boost your SEO by adding keywords to your content as well as your title page, image and page descriptions.
When you add your keywords, always include your location, as viewers will Google you according to area. If you have a specialty such as allowing pets, include this in your descriptions. This will help you to attract traffic to your site. A resort website design will also share all of the features on offer in the keywords in order to stand out from the competition.
Showcase of hotel website design
Hotel Palazzo Ravizza
VR Story
BOTANGO B&B Hotel
Bishop Design
HACHINOHE PARKHOTEL
The Grove
The G.A. Group
Humbert & Poyet
Hoshinoya
Accademia39
Getaway
Carpe Diem Santorini
Habitas
Hotel Icon
Ultima Gstaad | 5 Star Hotel
Jannata Resort
Hotel Frida by the Forest
Twin Dolphin
LE RICHEMOND HOTEL GENEVA
hotel koé
Ending thoughts on these hotel website design
We hope these hotel website design tips will help you to recreate an attractive site which will appeal to your viewers. We also hope you will increase the traffic to your site, helping you to grow in the hospitality industry.
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