In the last forty years, Versace has been one of the most known brands in the luxury fashion world. What is cool is that the clothes that they sell reach red carpets a lot of the time and are worn by many celebrities.
We do know that this fashion company creates amazing clothing but how much do we know about the Versace logo? It was founded in 1978 so there are already quite a lot of years since it has been active. What is cool is that Versace managed to stay trendy and still be relevant today.
The logo is really connected with the first collection that was created by the brand. It’s one of the easiest logos to recognize if you think at fashion so let’s discover more details about its origins.
The history of Versace
The history of this brand starts in 1972 when Gianni Versace left Calabria and went to Milan where he worked as a designer and made a collection for a clothing firm named “Florentine Flowers”.
He decided to stay in Milan and had also some collaborations with Callaghan, Complice, and Genny. Soon enough in 1978, the designer presented his first collection that had his own name.
The next step was to open a boutique that started to grow in the following years. As he participated in different fashion shows and did all kinds of costumes and courses even in London his popularity started to grow and soon enough, he became an authority together with the Versace logo.
The Versace Logo
A lot of the Versace items have the iconic Medusa head logo included. Discover more in this article and understand what the message behind it is and see how it influenced fashion creators in the entire world.
Versace Logo Design Elements
This is one of the most complex ones that we can find if we check the fashion industry. It has a circular image where we find the word Versace written below the image. The orders of the circle have a key pattern and, in the border, we see a woman head.
The shape of the Versace Logo
For sure the Versace logo is one of the most known logos from the fashion world. It has the head of Medusa, a character from the Greek mythology that was transformed into a Gorgon by the goddess Athena.
Later one she was killed by Perseus. Medusa’s fatal sin was that she left Poseidon to seduce her and get her in the temple of the goddess Aphrodite. The legend goes that her hair was turned into black snakes and anyone that dared to see her would be turned entirely into stone.
Gianni Versace was passionate about Greek mythology and art. He was born in Southern Italy so maybe this is one of the reasons why we went for this artistic look for his Versace logo. He had a rich Hellenic heritage and it really has become one of the authority brands when we think about fashion.
The Color of the Versace Logo
The color of the logo is a black one that goes with a white background however the colors are a lot altered in order to suit the design schemes. In most modern times Versace uses the logo with lines that are white on a gold background. The Versace symbol is also colored sometimes in silver or gold especially when it gets used on watches, shoe buckles, handbags, and even jewelry.
The Font
The lettering of the Versace logo is a custom typeface that was made for the individual use of the company. The logo also mentions the fact that Versace’s innovative design has astounded people with their beauty and made them stop in their tracks.
But why exactly is the Gorgon Medusa?
One suggestion and myth are that the Versace logo has used an image that both Gianni and his sister saw as a child. They played in the ruins of a Roman Villa that had a similar Versace pattern on the floor.
He also knows that a lot of mythological figures fell in love with Medusa’s beauty and after got trapped when they gaze at her. Gianni hoped that with his clothing we could inspire a similar sense of attraction and he wanted his clothes to reflect beauty and shock at the same time.
The Versace Logo Evolution
The first Versace logo was done in 1980 and it used “Avant Garde light” lettering. It was nice but the drawback was the legibility of some of its letters.
1980 – two years after Versace was founded, Gianni unveiled the first logo for its brand and it took several more until they revealed the famous Medusa head one.
In 1990 they changed the trademark into a “Radiant Medium” lettering type that was adopted. The figure of the stylized Medusa enclosed by a circle with Greek bordering was used as if to underscore the classical style of the master designer’s high-class fashion-wear that was only used in certain events.
After 1993 the Versace logo hasn’t really changed a lot. There were some minor changes in terms of lettering and border but that is all.
1997 – 2008
After the founder died in 1997 the legal renamed simply Versace and modified its infamous Medusa logo.
The Popularity of the Versace Logo
Fashion brands like Versace really a lot on their logos. While we can see that the design of Versace products set them apart, we also need to consider the Versace logo that lets people know where the original design has come from.
The Versace brand not only helps in terms of marketing but also as a way to trademark every piece of clothing and apparel that they produce.
Another important aspect is that Versace is not afraid of off-putting their logo on anything from shoes, sunglasses, or watches. They really go all-in on this aspect and we have to appreciate their attitude and how they use it.
Ending thoughts on the Versace logo
In conclusion, the Versace logo has really been a big part of the history of this brand and it shows the origins of their style and values.
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The post The Versace logo explanation. How the Medusa symbol came to be appeared first on Design your way.
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