Design your way

A common mistake made by a lot of rookie web designers is not giving SEO a serious thought while designing the site.

As a result of that, ranking high on those SERPs becomes tougher than it should be. When you are trying to build a website for business, here are a few points that should be kept in mind to better integrate the SEO with the design itself.

Hire a Professional

First and foremost, you need to consider hiring an SEO agency right from the beginning because it’s an essential part of the planning process. If the designer works side-by-side with an expert SEO team, the necessary elements will be incorporated right within the design of the website from the very beginning.

As a result of that, your future SEO efforts will never clash with the design and you won’t have to skip some useful trick just because the site wasn’t built to support that.

The CMS is All Important

CMS stands for content management system and it is without a doubt one of the most important aspects of building any website.

The web developers/designers must choose a CMS that’s appropriate for the kind of business model which the owner aims to have. Choosing the right CMS is crucial to successful SEO campaigns because depending on the nature of the site, some content management systems are extremely Google-friendly while others are not.

For example, WordPress is the most popular CMS of all time and it’s also one of the most SEO-friendly blogging software available, but if you have something large in mind with multiple pages and blogs, Textpattern could be a better option.

On the other hand, Magento and PrestaShop are both perfect for building an eCommerce website, but they are definitely not the only ones either. Using the right CMS enables the designer to find and use more relevant SEO tools on the site to boost the page rankings.

Crawlable Link Building

Your website’s Homepage is very important, but it is definitely not the only important page there (or at least it shouldn’t be anyway).

To make sure that the crawlers from search engines are able to crawl your internal links as well, you need to make them easily discoverable for the crawlers with the help of tools such as XML Sitemaps and Screaming Frog. However, your primary navigation system and search engine directives need to be built in an SEO-friendly manner, right from the start.

Sensible URLs

Every word in an URL needs to make sense and while clever integration of keywords is ideal, the keyword/keywords in question need to be relevant to the concerned page as well.

Random numbers and letters are not liked by crawlers or visitors. A good example of a well-designed link would be, https://ift.tt/2LuLGA2, while https://ift.tt/2v5d8tg is an example of poor URL design.

Consider this to be just an introduction because there are plenty of other aspects to take note of, such as the site’s mobile compatibility, page speed, visual appeal, navigation and information architecture.

To take care of everything and make sure that the web pages end up being SEO-friendly, we will need to come back to the very first point; the SEO expert and the designer must work together from scratch.

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