Design your way

Advertising agencies plan, manage, and execute advertising for clients of all sorts.

There are three general types of advertising agencies, according to their preferable area and campaign size.

They can provide full-service marketing which means they handle everything, from website and online ads, social media, stuff like that, to catalogue, brochures, radio and TV ads, etc. But, an advertising agency can also choose to focus on one area, like interactive advertising for instance.

Advertising agencies in New York

If you’ve been searching “advertising agency NYC” on Google, most likely some of these have popped up in the organic results.

Ogilvy & Mather

In the beginning, there was one Ogilvy advertising agency in New York, the company founded by David Ogilvy in 1948. Today, there is again one Ogilvy, in 83 countries and 132 offices. They are one doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world.

BBDO

In 1891, a small ad agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born.

If you think you’re good at what you are doing and you are looking for “advertising agency jobs nyc” on Google, this agency is the place to apply for a job.

JWT

J. Walter Thompson has been reimagining the future of brands since 1864. This advertising agency is known not only for creating award-winning work, but for achieving many critical firsts in the industry – the first agency to establish a global presence; the first to build a creative department; the first to hire a female copywriter; and the first to establish the Planner role.

droga5

Creatively Led Ambition for the best creative leads all of us. They care about the quality and integrity of their work above all else.

Strategically Driven They believe the path to world-class work is through rigorous creative strategy that has clear and measurable objectives and is rooted in Brand Purpose.

Systems Thinkers From product innovation to performance marketing, they believe all their work needs to work in concert to connect every element at every phase of the customer journey.

Humanity Obsessed They strive to create work that adds value to people’s lives, not noise. They believe their industry needs to be transformed to create things people actually want and welcome.

Interbrand

At Interbrand, they believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. They do both, through a combination of strategy, creativity, and technology that helps drive growth for their clients’ brands and businesses.

RGA

This advertising company is creatively driven—and all their work is informed by their culture of collaboration. their global network spans 18 countries, with 2000 employees representing over 20 nationalities.

Marcel

They believe brands interact with people, not consumers. And the truth is that people don’t really care about brands. That’s why brands need to bring something truly useful and relevant to the table. That’s what they do.

Likeable Media

They were one of the first-ever pure-play social media agencies and remain rooted in social-first thinking to this day.

With a strong expertise in finance, food, and fun, we’ve been named a Top 50 Ad Agency and Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN as well as Crain’s 6th “Best Place To Work in NYC.”

VaynerMedia

They’re a full-service digital agency built for the now. They partner with clients to drive their business outcomes with best-in-class modern video production, media planning & distribution, influencer marketing, Google & Alexavoice services, and everything in between.

If you’ve wandered a bit on YouTube, you surely know about this digital marketing agency.

Fred & Farid Group

They believe in business intelligence ideas that create growth. a good strategy with the right creative is not enough.

So, we covered the “advertising agencies NYC” subject. Let’s move on to advertising agencies in Chicago.

Advertising agencies in Chicago

IDEO

IDEO is a global design company. They create positive impact through design.

Leo Burnett

They create many of the world’s most business-transforming ideas across all digital and traditional channels, earning their clients nearly 200 major creative awards in 2016 alone.

DigitasLBi

They are The Connected Marketing Agency. their data, strategy, creative & content, media, and technology experts uncover and act on the truths that help brands better connect with people. And realize their most ambitious outcomes.

Digital Kitchen

Another one of these marketing companies transforms businesses through creative experiences—in the form of environments, branding, marketing, & content.

Momentum Worldwide

Welcome to Momentum, the Total Brand Experience agency. Because today the most important product a brand makes—aside from the actual product it makes—is experiences. And at the heart of every meaningful experience is a big idea.

Rise Interactive

Rise helps marketing leaders make smarter investment decisions, grounded in data insights.

Orbit Media

Award-winning web design and development company located in Chicago.

Performics

Full-Service Performance. With solutions across paid, owned and earned channels, Performics creates more personalized and dynamic customer experiences and more targeted media buys. They harness billions of digital data points to optimize relentlessly for client success.

Intechnic

When it comes to the success of your website, app or software, strategy is everything. It’s the foundation for your success. It’s do or die.

They understand business. That’s why they begin every project with a workshop — crafting a one-of-a-kind, unique strategy that is designed to help you win.

Cramer-Krasselt

Their mission: Make Friends, Not Ads^®Too much agency work is disposable. Here today, forgotten tomorrow. But great work endures. Because at its core is a big, truth-heavy insight. And when it’s delivered with the right execution, a big truth powerfully told creates what cannot be easily stolen. A friend.

Advertising agencies in Los Angeles

Single Grain

We’re starting the list of advertising agencies in Los Angeles with Single Grain. This online advertising agency is helping great companies grow their revenues. They’re not your traditional digital marketing agency.They’re not satisfied with doing the bare minimum.We’ll set you up with a specialist. Not an account manager.

72andSunny

We’re looking at another advertising agency in Los Angeles, now: 72andSunny. They are a global marketing, advertising and design company. A spirit of collaboration defines their culture and people.

Deutsch Inc.

They invent their future and constantly push ourselves to innovate. They invest.

AMP Agency

Every person has their purpose. At this creative agency they bring together number-crunchers, strategists, analysts, geeks and creatives with one goal in mind: to connect people and brands in more meaningful ways.

Cashmere Agency

Cashmere Agency is a lifestyle marketing collective comprised of creative minds from the worlds of entertainment, advertising and new media.

Arcana Academy

Arcana Academy is a Los Angeles based creative content agency specializing in strategically sound solutions for branding, advertising, and marketing across all media channels, both new and traditional.

Wagstaff Worldwide

Wagstaff Worldwide is a leading public relations and marketing agency with five North American offices devoted to communicating the nuances of the travel and hospitality industries.

MKG

They create experiences where people can connect with brands the same way they connect with each other.

Team One

This is the single reason this creative agency was created: to help brands build relationships of worth with affluent customers. Understand them more deeply.

Advertising agencies in San Francisco

AKQA

Among the great advertising agencies in San Francisco, we have AKQA. Through the imaginative application of art and science, they exist to create a better future with you.

Fantasy Interactive

Another remarkable advertising agency in San Francisco is Fantasy Interactive. They combine digital strategy, UX and design to help clients think beyond ordinary.

140 Proof

140 Proof is a creative agency in Los Angeles that brings precision to in-app advertising by analyzing the billions of signals that run through social platforms.

Pereira & O’Dell

The choice between business results and pleasing the audience is an artificial one. To claim to be a good agency, in the time they live in, requires you to know how to balance those two sides with equal enthusiasm.

Ramotion

This digital agency is a team of multidisciplinary product design and development experts. They extend design departments of the most innovative companies. their studio is small, working with a few clients at a time.

Mekanism

Mekanism creates advertising at the intersection of technology, design, culture, and brand stories. They help brands build loyalty, authenticity, and love.

Mobvista.

Mobvista is a world leading provider of mobile marketing automation that empowers brands and marketers to attain, engage and entertain audiences across all media.

Beyond

Beyond is a design and technology ideas company.

Allison & Partners

They keep their senior talent on the front lines of their accounts, a quality that separates us from others and one that is well-known and appreciated by their clients.

Collectively

They’re a pioneering influencer marketing agency connecting brands with the most creative voices on social media.

The Main Three Advertising Agency Types

Every advertising agency has a similar role, true, but not all of them are completely the same. In fact, there are some major differences between these three main types. Although they all do advertising, naturally, all advertising agencies are generally divided to these 3 types:

ATL (Above the Line)

As you might already know, creating advertising campaigns on national or international scales requires special planning and handling, which is why it is done by the biggest advertising agencies, who handle big budgets. These include large TV campaigns, newspapers, magazines, as well as the non-traditional media campaigns (guerrilla campaigns, stunts…)

BTL (Below the Line)

Also, a vital participant in overall advertising, below the line agencies do not handle such large-scale campaigns and budgets but are still very much needed. They handle the more common marketing, like mail adverts, promotional texts, site banners, social media, etc… Even though they work on a smaller scale, they can sometimes handle ATL accounts, but not as a rule.

TTL (Through the Line)

This type is perhaps the most common today. As their name states, they are somewhere in between the two types, combining ATL and BTL advertising and creating all kind of campaigns, from large-scale, TV and radio commercials, stunts, and such, to small stuff like coupons, flyers, social media posts.

This third type became so popular today because of the information age they live in, and the availability of advertising opportunities all around.

Because of the development of social media and smartphones, advertising that was once below the line now gets a whole new perspective and big budgets, like campaigns you see on Facebook, Twitter, or YouTube. Today, some of the top advertising agencies are precisely in TTL.

Every Advertising Agency Consists of Six Major Departments

There are many factors and sub-departments that can be included in an advertising agency, but there are 6 major departments every agency must have. These are essential for advertising and the skeleton of any agency there is. They include:

Account Services
Account Planning
Creative Department
Finance and Accounting
Media Buying
Production Dpt.

Employee Roles in an Advertising Agency

Different roles employees can have inside an advertising agency are agency president, media director, creative director, graphic designers and copywriters, and account executives.

Are there any top marketing agencies or digital agencies that you know and think should be in this article? Let me know on twitter @boogiesbc.

If you enjoyed reading this article about advertising agencies, you should read these as well:

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