Design your way

Kickstarter video production has turned out to be synonymous for crowdfunding, as the most prominent site to discover financing for inventive ventures.

In case that you’ve been vigilant for financing for a startup extend over the most recent couple of years, you’ve likely investigated crowdfunding – or, all the more particularly Kickstarter. In any case, there are a developing number of sites committed to discovering reserves for inventive and entrepreneurial ventures, with Kickstarter in the number one spot.

Kickstarter gives you the opportunity to undertake projects that could not see the light of the day and additionally provides the potential audiences, clients and customers the ability to fund some projects that they want to see happen. It is the right place to support arts and independent artists.

If you have perused anything about making a successful Kickstarter campaign, you have surely read about how significant successful Kickstarter campaigns are.

Use the Kickstarter video to make people know you, explain your idea and giving your idea to the audience instead of focusing on the income. If you want to be successful and achieve the people to fund your dreams, you need to let them know that you truly care about your dream.

Tell the audience everything that they need to know about your project idea and that this project will mean everything to you and your team. Tell them what is your passion and what challenges you…Explain to them what dream they are helping to succeed. Tell the audience your story. It’s not the information points that will persuade the audience.

They will fund your project if they see themselves in your dream, and wanting to be a part of the help which will guide to achieving your dream, and also, they will get some great rewards for themselves. Just make sure that they understand your dream and idea and it will be a double win.

To sell successful Kickstarter videos, remember what the primary goal of your project is. If you just focus on making money on the videos, it is very likely that you will fail.

It is one of the primary goals to make some money, but you need to give the best of you first in convincing the audience that your idea is worthy to be funded.

Here, you will see some ideas on how to make a Kickstarter video, and the things you need to have in your campaign if you want to succeed. You will also find the needed resources to assist you in making it cheaper than you thought it was possible.

So, take a look at the following Kickstarter video tips.

Be original

If you want the people to fund you, you need to be original and make them want to see you, to hear your dream and idea and to get excited with you. It is all about community. You need to be reliable and competent if you want to draw more audience. Bring all your energy when you are in front of the camera, smile often and have a great time.

Focus on points of interest

Before you start with shooting you will need to have a script and spend a lot of time and energy on perfecting that script.

Double check if your script covers the most significant features of your crowdfunded scheme, covering how the plan evolved, why is it significant, why do you think that this project will be triumphant, and what bonuses will be given to those that contribute. Work out on the various displays and take as much feedback as you can from your relatives and friends.

Be smart

Nobody wants to sit through a 3 minute Kickstarter video and consider whether they want to support you or not. Make your video shorter, if you want to achieve the viewers to want to see the whole video and persuade them that your video is worth watching and that your idea is worth investing in.

Cover the Fundamental Topics

As per Kickstarter, each video needs to cover the following fundamental topics:

Introduce yourself to the audience
Tell the audience the story and idea of your Kickstarter project
Don’t be afraid to ask the viewers for their support telling them why do you need it and explain what are you planning to do with their funds
Use as many photos as you can and inform the viewers about your awesome rewards
Tell them how sad you will be if you don’t reach your objective, and how you will get nothing
At the end, make sure to thank everyone!

Make it legal

When starting a personal or a business project on Kickstarter, be careful not to violate the copyright law including the logos, pictures, copyrighted music, videos etc. If you want to find out some good free content, don’t hesitate to check out at iStockPhoto, Vimeo Music Store, TuneFruit, Free Music Archive, ccMixter or SoundCloud.

Bring the deal to a close

List the accessible prizes amid the last moment of your Kickstarter video and attach some high-quality picture. Cap it off with a certain suggestion on call to action and welcome the viewers to tap the button and back your project. It will certainly work and you will beat your own funding goal.

You don’t have to be a professional

You don’t have to ask for help from some pro video production company to assist you with your Kickstarter video because you will probably don’t have the money to go pro. But, powerful videos can be created, even via a total amateur, so take the risk.

If you have a smartphone, you have the camera

While there is a great number of sources online to show you the primary shooting skills, like Vimeo Video School, you can try to use your smartphone camera and try to find a basic platform valuable in creating smooth and steady shots.

As we mentioned above, you can try Vimeo Video School as a great place to start with, and create a slideshow with picture that combines voice and music over narration.

Brightness and Sound Quality

The essential components of making a good, clean video production are brightness and sound. Be certain you shoot your video in a well-lit setting, either outside, using natural brightness, or inside, using extra lights, spotlights, and also table lights.

You will likewise find it convenient to use a tiny, clip-on microphone to make sure that all speech is clear to catch. Talk loudly, clearly, and gently. Additionally, try to draw in your enthusiasm regarding the project. Your enthusiasm can become contagious.

Choose good location

If you want to produce clearer, refined or more professional video, make sure that you have chosen the perfect location. We all know how the location can make an impression of the viewer. So, make sure that you have chosen the perfect location so the viewers will notice not only your voice and you, but also your background.

Video editing

Although video editing programs enable you to attach special effects and changes, try to elude the attraction of including them. Rather edit with straight and simple cuts.

As the editor, your object should be to produce a seamless adventure that will quickly occupy your watchers and hold them following to the very end. There are several low-cost video editing programs, like Windows Movie Maker or iMovie that you can utilize to edit your video.

It is also a great idea to add some matching background music to your video theme and tempo, but be aware of the copyright laws and don’t use at any circumstance any video, music or logo without the specific, signed agreement of the copyright possessor.

Ending thoughts on making a Kickstarter video

All things considered, I would state that Kickstarter videos should be practically flawless in light of the fact that there are such a large number of awesome projects out there searching for financing. Therefore, to secure the financing you have to emerge from whatever remains of the group.

Flawless doesn’t necessarily mean having £10K of lighting and sound gear or shooting in 4K on a Red Epic.

Flawless means reshooting when you misspeak a word or stammer marginally. Or, then again on the off chance that you hear a crisis administrations vehicle out of sight, simply stop and begin once more. Try not to acknowledge little niggles all over.

You are requesting an investment. Bring as much care with your Kickstarter video as you do with your idea or item. Think twice about everything that you do. In case that you don’t do points of interest in your video, why might your founder think you do subtle elements with your idea or item?

It’s all about introducing yourself clearly, communicating simply and offering the viewers as much as you can.

Continuously go for the best and never settle with average.

If you liked this article about Kickstarter videos, you should check out these motion graphics articles as well:

The post How to make a great kickstarter video appeared first on Design your way.