In recent years, Amazon has become more than just an online store. Since its inception in 1994, it has become an innovator of many important technologies that are now spread all over the world. Innovations like the voice recognition system, a personal assistant like the Amazon Alexa and the use of drones to deliver packages to customers have since become a popular hit in the industry.
The logo of the company has certainly been an important factor in the growth of the company. In this article, we will take a look at the Amazon logo and how it has evolved over time.
Amazon is today a big player in the ecommerce industry. But it was certainly not always like that. Since 1994, Amazon has grown from a tiny little online bookstore into a big franchise that sells all kinds of things. From books to films, DVD and other tech stuff, you can find virtually anything on Amazon.
Not only that, but Amazon has developed some additional services, like the streaming service Amazon Prime, where you can find high-quality movies and shows, as well as the Kindle, which allows you to read all the books with a gadget. And it is still growing and is showing no signs of slowing down.
In 2016, the company has recorded its highest-ever revenues of 135 million dollars. The growth of Amazon has certainly been a fascinating journey, as has been the development of the Amazon logo.
History of Amazon
Founded in 1994 by Jeff Bezos, the company’s name was initially not Amazon, but “Cadabra”. That name has been shifted out over time, as it sounded unappealing and resembled the word cadaver. That is why Bezos changed the name in 1995 to Amazon, and the name has remained to this day.
Amazon was initially a book store, but it made an instant impact. In the first couple of months alone, the company made 20 thousand dollars of profit. Since then, it has grown into an international corporation that is known to almost every person on the planet.
The Amazon logo
The Amazon logo has certainly been an important part of the success of the company. Every time you think of a large, international company, you instantly think of the logo of the company. It is what makes the company great and helps companies to remain in the minds of the customers for a long time.
Nowadays, the Amazon symbol is becoming a cult logo that can compete with logos from other larger companies. It’s what makes the company special and memorable to the users. The image of the Amazon logo will stick to the minds of its customers. Even the Amazon Prime logo is becoming more and more popular.
What does the logo represent?
The Amazon logo is actually quite simple. It is made of the letters that are in the word Amazon, and the letters a and z are connected with an arrow. This arrow has two implications: the first is that the Amazon store contains everything from a to z, and the second is that the arrow looks like a smile, which means that the customers will be happy when they will use Amazon.
The design and the simplicity of this logo is what makes this logo so special. It is memorable and the colors certainly help with that – a combination of black and orange.
What do the colors mean?
The colors of the logo are black and orange, and they too represent certain values that Amazon try to stick to. The black color is the representation of the dominance and elegance of Amazon, while the orange color tries to convey happiness and pride.
These colors certainly add an important value to the logo. The meaning of the logo, as discussed above, is that Amazon sells everything from a to z and that they will make the customers happy.
How the Amazon logo developed through the years
The first logo in 1994
The first logo of Amazon was quite different from the logo of today. The Amazon logo of 1994 was a big A letter with a river flowing through it. Beneath the logo were the words: Earth’s biggest bookstore. And it was only a bookstore back in 1994, but that was about to change quickly. The entire logo was covered with water effects that were meant to separate Amazon from the rest.
The first Amazon logo was designed and created by Turner Duckworth, who was asked by Jeff Bezos to design it.
New logo in 1998
The logo changed significantly in 1998, and it was much more similar to the logo of Amazon that is in place today. The only difference between the two is that the line below the amazon word was longer and golden, and that there was a sign above the word amazon which read: books, music &more.
This logo was more simplistic and it was more popular than the first one.
A to Z arrow in 2000
In 2000, the Amazon logo changed ever so slightly compared to the 1998 version of it. The logo contained the domain of the Amazon website (amazon.com), while the arrow was shortened and it connected letters a and z. This added a meaning to the logo, which was that you could find everything from a to z on the website.
The current logo – 2002
The logo from 2000 was looking very similar to the logo that is in place today, but there were some differences between the two. The 2002 logo saw the addition of the slogan “and you’re done”, which was added to the bottom left corner of the logo. This logo has remained in existence ever since and it is one of the most popular logos.
The popularity of the Amazon logo
It is important for companies to base their logo design around their branding and how the company works. This is exactly what Amazon has managed to achieve with this logo. The addition of a good and meaningful slogan is also very important and serves as an interpretation of what to expect of the company itself.
In Amazon’s case, the smile has achieved a double meaning when the company started the smile program, within which the company donates money to various charities. This is a great marketing move by Amazon. Who knows what the future holds for the Amazon logo; it remains to be seen how and if it will change in the future.
Why does the Amazon logo work?
The logo works because it is so simple and memorable at the same time. The logo makes you think of Amazon instantly and makes you memorize the company just by the logo itself. It also has a great insight as to what Amazon brings to the table – it offers quality products from a to z that will make you happy.
If you enjoyed reading this article about the Amazon logo, you should read these as well:
- The Ferrari logo and the history behind its design
- The Starbucks logo and its evolution since it was first created
- Bright colorful logos showcase: Awesome logos to inspire you
The post The Amazon logo: Its meaning and the history behind it appeared first on Design your way.
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