Any car lover knows all the luxury brands that are out there. Porsche is one of the most popular cars manufactures in the world. It started back in 1931 so it really has some history to tell. Its founder was Ferdinand Porsche and he lived in Germany. Together with great cars also the Porsche logo is very interesting and gets a lot of attention.
The cars they make are known for power and speed. They are a symbol that is associated with rich and famous. One of the reasons this company was successful is because it focused on its brand recognition. Porsche is a dream car for a lot of people.
The Porsche logo played an important part is its branding efforts. As it is known in the entire world, we wanted to find out more about this brand. Today, Porsche is for sure an iconic carmaker so let’s discover more about the legends and myths behind it.
The Porsche logo history
A company logo helps people recognize who we are talking about. The bold design that we can see in the Porsche logo has the shape of a shield. It is divided into 4 parts. We can see a horse in the center of it below the word STUTTGART and on the top, you can see the word PORSCHE.
The shape of the Porsche logo
The Porsche logo symbolizes a crest of Stuttgart. This is a town in south Germany that was founded on a stud ranch. So, this makes the horse in the logo one of the most important elements in it. On top of that its stripes are also important and they represent the coat of arms of the Wurttemberg Kingdom.
It kept the shape of a crest in order to show the iconic traditions of Wurttemberg-Baden.
Color of the Porsche emblem
If you have a look at the Porsche logo you will see it has multiple colors. The state ones are red and black. In the center, there is the black horse we mentioned put on a yellow coat of arms. The reason behind this is to show the power of Stuttgart.
The font of the Porsche logo
The Porsche symbol has an interesting and modern hand-drawn typeface. Its text plays an important role and the font hasn’t been changed except for some minor details. Back in 1994, the gold became black and it made the logo look more serious.
Meaning of the Porsche Logo
We can agree that the Porsche logo is one of the most known in the car industry. The company has a really interesting story behind their logo. If we go back at the coat of arms of the state of Wurttemberg that has Stuttgart as capital, we can start to understand things.
This coat of arms movement is actually the inspiration behind the Porsche logo. The center crest is very similar to the Wurttemberg coat of arms and shows loyalty to this movement even today!
The origin of the Porsche logo
Even though the Porsche symbol can seem like the work of a smart marketing consultant or designer it’s a bit different. Actually, this logo has been used since the start of the company. This is probably one of the reasons why it got so popular in the motor industry.
The origins are still a mystery. What we do know for sure is that the company didn’t have any emblem until it entered foreign markets. What this means is that for a period the cars only had the brand name written on them.
Some of the myths behind the origins of the Porsche logo focus on two different aspects. One is that after the meeting of Ferdinand Porsche with the automotive engineer Max Hoffman there were demands made for a graphic element. They say he just drew it there at the meeting and Ferdinand Porsche accepted that suggestion.
The second myth is different. Actually, Ferdinand Porsche did not consider the graphic element to be important. However, after he met with Hoffman he asked Franz Xaver to create a logo. The engineer didn’t have any kind of design skills but he created the sign that we all know.
What is the animal on the Porsche logo?
We said that in the center of the logo you can see a horse. Stuttgart is in South Germany and it was built around a horse-breeding farm. This is why Porsche was inspired to keep this idea in its logo. They kept a black horse as the main element.
Usually, people associate it with strength, speed but the people that are familiar with heraldry have a deeper notion for it.
Porsche logo events
The car brand was created in 1931 and had its headquarters in Stuttgart. Now it belongs to Volkswagen that itself is owned almost entirely by Porsche Automobile Holding SE.
The Porsche logo drew all of its inspiration from the history of Stuttgart. In 1952 when West Germany was created the Wurttemberg-Baden and Wurttemberg-Hohenzollern were combined. The result was the State of Baden-Wurttemberg. So, Porsche did a good job of keeping its history alive.
1950
The idea of choosing the Porsche logo started in the 50s. The son of Ferdinand, Ferry Porsche decided to create this powerful identity symbol. There were no reasons to not keep the traditional elements so they went for them.
The lettering has been trimmed over the years together with small changes to the shape of the horse. Porsche fans know that nothing big has really changed in the last 50 years.
After its long history, the Porsche badge is still a powerful symbol. It shows what a truly powerful car should look like and it sits proudly on all their new models. We can say that Porsche did a great job of keeping its logo consistent.
Having such a rich history sometimes brands get confused and not know exactly what to do in terms of design. Having a strong mission and well-chosen values the Porsche logo is a good example of how companies should treat their identity.
Ending thoughts on the Porsche Logo
In conclusion, the Porsche logo for sure is going to remain one of the most known symbols in the car world. We are excited to see what their new models are going to bring in terms of innovation.
If you enjoyed reading this article about the Porsche logo, you should read these as well:
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The post The Porsche logo, what it means and how the logo evolved appeared first on Design your way.
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