Design your way

Brands that know how to position themselves will always be more known. IKEA is such a brand that always knew how to send its messages to the right market. How they bring value is by maximizing your space and making sure it’s clear in everything they do.

The IKEA ads are also known for being some of the best in terms of engagement. They did some great campaigns over the years and we can see professionalism in that. One of the main reasons why IKEA has success is because they know how to offer you reasons to visit their store.

The fact that you can go and eat, test out different room ideas show how smart their strategy is. They offer promotions and giveaways quite often and their content gets shared a lot in the digital world. Another big plus is how fast they respond to any customer complaints.

We can consider that the IKEA ads have been really original and got a lot of attention from their customers. Let’s check some of the best they did until now.

IKEA ads you need to check out

Ikea: ‘Sleepy’ (2018)

As they brought more and more bed frames and mattresses a commercial was needed in order to promote them. So, what IKEA did was to team up with its UAE agency in order to create an IKEA ad that will help consumers.

After they did a survey, they discovered that 9 in 10 people were not sleeping comfortably.

They put on the back page of a magazine a cardboard ad that can be removed. Readers can assemble it and try it themselves to get better sleep. When the tab gets opened you can start using it besides your bed. This was really ingenious and it got a lot of appreciation from the marketing community.

Apartment in a box

Our next IKEA ads choice that we considered relevant is when they opened a Brooklyn store. It was simple, people could enter in the “apartment box” and view the show apartment inside.

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How can you offer the best experiences for people in their bedroom? This was one of the questions that needed an answer through IKEA ads. The end result was a campaign that nobody was expecting to see. We are talking about a guide that shows the best position in bed: the Ikea Kama Sutra arrives.

Ikea: ‘This ad can change your life as you know it’ (2018)

When we heard that IKEA ads like this were done, we were really surprised. What they did was to bring a pregnancy test strip. Potential mothers were invited to urinate on the strip as on normal tests to see their outcome.

If the result was a positive one, the crib was offered with a certain discount. This outstanding print ad showed how really creative Ikea can get for its ads. They collaborated on this with different agencies but the result was really nice.

Guerrilla marketing and freebies

IKEA also took a great step in terms of ambient marketing. The campaign was called Moving Day and it was done in Quebec. In a normal day, people started to see free boxes moving on the streets. They had moving tips printed, checklists and a dinner offer for people that hadn’t done their kitchen yet. Basically all kind of promotions to take advantage off were available.

What was the result of such an Ikea ads choice? The store traffic was increased with more than 14% compared with the same weekend of one year behind. And if we look at their sales numbers, we will see an increase of over 24.5 % compared with Ikea advertising from last year.

The good old books in the age of digital – The book

This IKEA ads promo was called the cookbook. It’s one of the fresh ones so you might already remember it. Back in 2015, the brand focused its confidence in the old printed catalog that they had. The movement wanted to show that prints are not dead so they did an Apple iPhone 6 parody announcement.

It was launched on IKEA Singapore YouTube channel and the video really went viral. It had over 12 million YouTube views and if you check it now for sure the number is higher.

‘Irresistible Pointless TrueView Ads’

So, we kind of figured out that IKEA ads are some of the best marketing materials done until now. This is not only thanks to the brand itself but also to the partnering agencies that they worked with. Their campaign called “Where Life Happens” has really been wonderful both in the online and offline mediums.

The Ikea nightclub where, instead of dancing, you will fall asleep

We also liked this IKEA ad called “Tonight is to sleep”. What happened was that they open a central court that was full of beds. Compared with a night club you got served with hot tea instead of cocktails. In the toilets, people were brushing their teeth instead of touching up. When they were living instead of kebab milk with cereals was expecting you.

The most helpful book in the world

One of the IKEA ads was related to their catalogs. What they did was to include a measuring tape in them and this became a very successful campaign. The store sales increased by 13% if we compare it with the previous year. It was a simple move that brought such a good result.

Cook this page by Ikea

Ikea advertising is really done in a smart and ingenious way. This campaign is also a testimonial for that. It was an initiative to help people cook.

They used creative posters to show their ideas and it really worked.

Beds

Most of the IKEA ads use their location as the main focus. This one brought something different. It’s really one that is timeless in terms of creation and originality. Check it out and see how it makes you feel.

Celebrating Valentine’s Day

Back in 2013 one of the IKEA ads that got a buzz was for Valentine’s days. Parents that conceived their children on that day had a special surprise. We are talking about a coupon that they had to keep for 9 months in order to use it.

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