7 Great Shopify Apps For eCommerce Websites

Image source: Dai KE

Do you have the talent to create something that others would find interesting? If that is the case, you might want to start considering your own business.

Nowadays, a lot of people are using various eCommerce platforms to get themselves noticed. And while there are a lot of different options, a big chunk of entrepreneurs will tell you that nothing beats Shopify. It is not just profitindustry.com who believe that it is among the best eCommerce platforms.  The reviews on the internet are positive. Shopify has a clear advantage with their wide array of apps. You can improve your sales without spending any money. And given the range of available options, it is only natural that you want what is best for you. Below you will find a list of some of the best apps that will take you to new heights.

EXPORT OrderPro

Image source: Menelabs.com

All the reports orders Shopify platform has to offer might seem like a decent enough thing for quite a lot of people who are just starting out. However, the more you delve into the eCommerce world, the more obvious it becomes that you need extra tools to help you.

This Shopify app is one of the most popular among the platform’s users. Detailed reports are available thanks to the amazing design. All it takes is a couple of clicks and you will have a customized data center of your own. Following everything that happens with your business becomes a breeze once you get used to this tool.

DeepMarkit

Image source: Deepmarkit.com

Sometimes, in order to stand out from the rest of the e-shops out there, you need to take a different approach. Involving yourself as much as possible is one of the best means to get the necessary result. Offering various discount coupons, a chance to enter a raffle, and so on can bring you much more traffic than you expect. And if it involves visitors by allowing them to participate with games, then it is even better.

If you want premium rewards and games the best Shopify conversion app is definitely DeepMarkit. It has not been around for too long, but the number of people using it is steadily increasing.

Conversific

Image source: Conversific.com

Less than a month ago, the company behind Conversific ecommerce analytics app has launched a new version of their product. Product optimization, category optimization, new and improved customer analytics, even forecasts. These are just a tip of an iceberg of what you can expect from the tool.

With all the new users on Shopify, it is only natural that these guys are also looking to get the best out of what they have created. And this recent relaunch shows that the company is serious about the future. It is no time like the present to get your hands on the Conversific and start seeing improvements.

Wholesale2b

Image source: Wholesale2b.com

Dropship on Shopify with Wholesale2b.com – add thousands of dropship products to your Shopify store in just minutes. Sounds simple enough, right? Well, it should, because that is exactly what you can expect from this tool. Setting it so you can handle inventory every day and not worry about orders is simple. As soon as you install the app, you will be able to control your store with ease.

Opinew

Image source: Opinew.com

Social media integration is one of the most important things if you want to have a successful business. The majority of the world is spending their time on Facebook, Instagram, Twitter, etc. Therefore, if there is an advantage to be taken from it, you should do it.

Opinew Shopify product reviews app and importer has plenty of great features. However, their biggest advantage is the use of social media. You will be able to share everything with friends and strangers on the internet. And that traffic will lead to a lot of positive changes.

Buymaxx

Image source: Buymaxx.pro

Bulk Price Editor by Buymaxx is among the best apps you can get for your store. This is especially true for those who have a lot of different goods they want to sell. And the more products you have, the more time you have to spend on dealing with price tags.

However, as soon as you begin to use the app, you should see the majority of problems disappearing. The intuitive design allows you to edit no matter how big the volume is, or how specific the features might be. You can also expect to see quite a lot of upgrades in the future. The developers have expressed their desire to make this one of the best-selling apps on Shopify.

Pushflew

Image source: Pushflew.com

There are a lot of dirty work involved if you are managing your eCommerce shop without much outside help. Pushflew – push notification app can take a big load off your shoulders.

As soon as someone abandons their shopping cart, you will be notified. As soon as someone is about to close the page, you can entice them to not leave just yet. Finally, you can put the app to building email lists. It is a great overall tool that can help you in more than one way.

In conclusion, if you are interested in making it in the world of eCommerce, a simple online store will not cut it. You will need all the help you can get. And what better way to get it than by using these apps above?

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Design your way

Branding Design – What You Need to Know Before Creating a Brand Identity

What is a brand identity? How do you create one? Why is it important? These are some topics we will be exploring in this article. Let us begin by finding out what a brand identity system is and how branding design can be used to influence and shape the perception of a user. Brand identity is a collection of all the representations of a brand — its logo, trademark, mascot, infographic, brand collateral, signage, and other company collateral. Basically, anything that communicates the message of a brand to its audience. It is not only the sum total of visual imagery and representations but also the experiences it creates when interacting with its product and services.

Branding a business helps forms its identity in the marketplace. To be able to stand out from a myriad of different companies and agencies, a business has to have a unique voice. By creating a cohesive and consistent form of visual representations, a brand is able to convey its story and its core message to its user. To be able to do this effectively, brand designers should pay attention to the needs of the user. Designing around human behavior and understanding the psychological component to design will help create an emotional response that will help the identity to live and breathe within the product.

To accomplish this, designers should be able to see the big picture — ask the world what you want and go out there to meet that request. This means that a good understanding of how people progress through the life cycle can help you form better design choices and can affect the overall outcome of your design.

How do you create a brand identity?

A brand is a perceived image of a company while an identity system is all the visual devices you need to represent that company. A brand identity system consists of style guides and framework used to create a visual representation. Before you start creating a brand identity system, it is important to have a strategy in place. This will help define your goals more easily and will help your branding design to deliver the brands message with clarity and consistency.
Research is usually undertaken after the brand strategy is documented. It is important to study not the just core values and needs of the company but also its competition in the marketplace. Once the design brief is delivered by the company, designers usually break down this information into small sizable chunks. This step of the process helps you focus on relevant and useful parts of the project. Understanding the company and its needs this way will help you gain an intimate understanding of the business and this, in turn, helps you respond to their needs in a more methodical and systematic way.

Now, how do you create a comprehensive visual identity system that can be applied to anything from packaging to web design? A logo and a color palette don’t make up a brand identity. According to tsh.io, a brand identity usually comprises of a logo, colors, typography, design system, photography, illustration, interactive elements, video, and web design. To create effective designs it is important to consider the following factors:

1. Make your designs distinct so that it stands out from your competition
2. Make them memorable by creating visceral experiences that people can connect with.
3. Make it scalable, flexible and consistent throughout the system.

By now you would have gathered enough information through research, feedback, and surveys. To translate this data and emotional sentiments into visual representations, designers have to collaborate and find out more about specific elements in your documents that elicit the strongest emotional response. This will help create visualizations that can effectively communicate your data to a wide group of people. It is also important to retain critical objectivity while working with a team. Trust along with fearlessness when designing a visual design system will help the designers explore different approaches with confidence.

In addition to all of the above, it would also make sense to invest in thinking about how is it going to live after its made. Having discussions about ‘What it means to design for the future?’ and ‘What are the ethical implications of your design?’ will help you tackle unforeseen problems and design solutions that can bridge the gap between the consumer and the product.

Why worry about brand identity design?

Brand identity helps define a company’s image in the marketplace. It includes all the different associations and interactions a consumer has with a company. If you are not able to make a great impression upon the consumer, the brand tends to be forgotten amidst the myriad of choices that is out there. So it is important to pay attention to the details, logo, web design, packaging to presentation design, everything matters for a brand to be taken seriously. Recognition is another important aspect of brand design. It helps the user form associations. Through consistent interactions with the consumer, a brand seeps into the daily life of the user. This means that designers would have to create a design system that is scalable across devices, products, and platforms to keep the overall image of the brand consistent. Identity needs to live and breathe within the product itself and should shape and influence how the world moves.

Ultimately understanding the product and the marketplace is crucial when it comes to creating a strong brand identity system. Impact of a product is measured differently throughout the world.  Pay attention to the flexibility of global design. It doesn’t take away from the systematic and the specific, instead, it provides an alternative to neutralizing these differences of institutionalized thinking.

What should the ideal relationship be between the product and the user? How do you create shared experiences that reflect the story and the essence of the brand? Having a sense of enthusiastic curiosity, asking questions and being able to exaggerate these conditions will open up different avenues of design that can help you design a better design system and in effect a great product.

The post Branding Design – What You Need to Know Before Creating a Brand Identity appeared first on Line25.

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11 Unsubscribe Page Best Practices and Examples

How do you build great relationships with your customers? Ideally you would want to get to know your subscribers so you can tailor emails specifically for them. But if your user finds themselves on this page, then there is a good chance that you didn’t spend enough time understanding their wants and pain points. People don’t really want to be bombarded with emails and information they don’t really care about. So the key is to not only craft a carefully curated message but also take the time to engage and inform your subscribers by giving them what they want.

People opt-in to newsletters and subscriptions for a reason. In order to keep them interested, you would have to send them content that is actually useful for them (like we do daily here at Line25). However, if the user still wants to opt out of the subscription, the only way to change their mind is to entice them with great branding, good humor, and giving them options to customize their email subscriptions.

Let us take a look at some of the best practices for creating an effective unsubscribe page that not only engages the customer but turns them into active users.

1. J Crew

J crew understands that their newsletters have to reach the right customers for maximum impact. So they make it easier to customize their subscriptions by giving the users the option to personalize their inbox. By giving users the flexibility to control their inboxes, they are able to nurture their leads and possibly stop them from unsubscribing before they do it.

2. Barkbox

Barkbox’s unsubscribe page is designed to capture your attention. The wording, imagery and the tone of the page really show the brands personality. They are able to provide choices to select other things that users may be more interested in. This way they are able to make sure that they are sending their subscriptions to the right people.

3. Bed, Bath and Beyond

Users are able to choose the frequency of emails on Bed, bath, and Beyond subscription page. By giving the users the choice to control how many emails they would like to receive per week, the brand shows them a way to personalize their inbox.

4. Charity: Water

On their unsubscribe page, this non-profit water company gives the users the option to either opt out or see a video of their CEO get doused with water. By creating a high-interest value proposition, this company was able to keep their subscribers and see an unsubscribe rate close to 1000th of a percent.

5. Free people

Free People create thoughtful subscription pages and newsletters for their customers. If they notice that you haven’t interacted with their content in a while, then they send you a note asking if you would still like to receive their content. This gives the users a chance to either interact with their subscription emails or opt out of them.

6. Grammarly

Grammarly lets users take control of their subscriptions on their unsubscribe page. By giving them an option to choose the type of emails they are looking to get, they are able to send the right content to the right people. Besides giving them options to personalize their inbox, their unsubscribe page is thoughtfully designed and branded.

7. Yankee Candle

Yankee Candle gives the users the ability to choose the frequency of their emails from the unsubscribe page. With their awesome snooze button, subscribers are able to customize their email subscriptions. If you opt-in to receive their emails, you have the ability to take a break for 30 days if you choose to.

8. Bonobos

This brand is able to reach their customers by giving them the ability to personalize their inbox directly on the unsubscribe page. Once you have specified how many times you would like to receive emails, then the page takes you to a section where it allows you to connect with the brand via social media or simply by clicking their call to action button that takes you straight to their site.

9. 1-800 Contacts

The unsubscribe page for 1-800 Contacts is the best known for its humor. By letting the users know that they could have ended up on the site by mistake, the brand engages them in an effective and thoughtful way. They also provide the users with an option to continue their relationship in another way: through social media.

10. Barneys New York

Barneys NY provides a ‘You will be missed’ message followed by a survey on the subscribe page. This allows the marketing team at the company to get an understanding as to why the users chose to opt out of their service and this, in turn, helps them redesign their email campaigns.

11. Vimeo

On their unsubscribe page, Vimeo gives their customers a chance to receive less content from them. Instead of opting out of all their emails, users can now choose to control what they receive. They do this with cute graphics and mild humor.

The brands above do a great job communicating their messages on their unsubscribe page in an effective and thoughtful manner. The 5 important recurring factors in these examples are the following :

* Give subscribers an option to personalize their inbox
* Personalize your messages and check in with your customers to make sure that they are interacting with your content
* Introduce humor and great branding
* Keep it simple, relevant and to the point
* Offer alternatives and a re-subscribe option

If a customer chooses to unsubscribe from your email campaigns, they usually have a good reason for it. Understanding their pain points will help you personalize your emails so that your content reaches the right people at the right time. By keeping their exits memorable, you are opening up a possibility for them to come back.

If you enjoyed reading this article, write to us and tell us why!

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Design your way

8 Best WordPress Page Builder Plugins

If you are a WordPress user, you know that the themes on it are limited. If you are looking to customize your website, there is not a lot you can do to stylize your theme unless you are a developer. WordPress website page builder plugins help you do just that. In this article, we will be looking at 8 web page builder plugins and how they can be used to build a website just the way you imagined it.

Let us take a look at the four important factors that users need to take into consideration when comparing WordPress web page builders.

• If you are a WordPress user, you have to first check if the plugin you are looking to use is compatible with your current theme.

• Each plugin has a limited set of features. Doing a side by side comparison will help you identify them and find the right one for your project.

• Responsive design is an important factor to consider when building page layouts. So it’s advisable to use responsive mobile-friendly web page builder plugins.

• Most businesses need to have an SEO strategy in place to attract users and keep them engaged. So these plugins need to be SEO friendly.

We have gathered 8 best WordPress drag and drop plugins that are easy to use and SEO friendly. This list should give you a good understanding of their features, pros, and cons.

1. The beaver builder

With beaver builder, you can drag and drop pages with ease. This is one of best WordPress page builder plugins in use today. It’s simple to use functional interface lets the user build web pages just the way they imagined it.

It is embedded with a variety of page templates that can be dragged and dropped to create web pages. Replacing text and images can be done effortlessly. If you decide to stop using the plugin, your content gets transferred into your WordPress editor automatically.

2. Elementor

Elementor is a free and advanced web page builder plugin. It is easy to drag and drop templates to build layouts for your website. It’s is known for its speed and this lets the user build pages quickly. It also has an extensive template library from which the users can pick and choose sections to build their site.

Some of the other cool features of this plugin include:

• Mobile friendly design- it allows the user to create a responsive mobile friendly design

• Canvas- allows you building landing pages without header and footer

• Maintenance mode lets the user take their website offline for maintenance

• Zapier integration- allows the user to integrate their site with a third party web application

3. Divi builder

Divi builder is a powerful WordPress web page builder plugin that lets you build websites without writing a single line of code. This plugin has a variety of builder modules, row types, and section types, all of which can be combined to create a beautiful website.

4. Themefy builder

Themefy builder comes as a feature for all themefy themes. This has about 60 prebuilt animations and layouts that you can choose from. Without having to start from scratch, you can build beautiful web pages by just dragging and dropping templates from the template library. Once you import the layout, you can replace images and text with a click of a button.

In the back end, the drag and drop interface lets you build modules easily. In the front end, you can preview the live changes and edits to your modules.

5. Site origin

Site origin lets you add exact numbers of rows and columns to build your web pages. This flexibility is one of the main benefits of this plugin as it helps you create a site just the way you imagined it. It’s a fully functional free plugin that lets you build web pages without having to write a single line of code.

Another feature of this builder plug is that it lets you use WordPress widgets. You can either choose to use them or use its own.

6. Thrive Architect

With embedded drag and drop editing tool and several prebuilt landing pages, thrive architect lets you create beautiful web pages, sales pages blog post that are focused on the best conversation rates.

This builder is created by the design team behind thrive themes, a brand that sells WordPress themes and plug ins that are specific to conversion.

7. WP bakery web page builder for WordPress

WP bakery builder works great with WordPress plugins. Formerly known as visual composer, it’s is one of the most popular page builders in the marketplace. It comes with a live editor that lets you preview edits and changes as you make them. This lets the user create web pages with very less effort.

8. Generate press

This plugin is great for beginners, bloggers, and developers as it lets you create simplistic web page layouts without much complication. This rapid visual builder tool also comes with a drag and drop functionality, that lets you add sections to your web page.

It’s known for its modern aesthetic and comes with pre-built templates that can be used to build landing pages, blogs, and business websites. You are able to edit your site using the WordPress editor when using the free theme. You gain access to section add-ons and other features once you purchase the premium version.

Beaver builder and Elementor stand out amidst the competition in the marketplace and have easily been the top choice as it comes with all the features that let you quickly edit and build web pages.

We hope that this article helps you find the best WordPress web page builder plugin for your website. Write to us with your thoughts, feedback, and comments. We love to hear from you!

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