Design Resource Box

Friday, November 30, 2012

BMW car sare aimed at drivers who want sports cars, but still want the luxurious touches. Mercedes-Benz builds cars for those who prize quiet interiors, decent handling and comfort above all, besides the powerful engine. Audi, being the overachieving arm of the Volkswagen Group, tries to make a compromise between the two.


The differences between these cars are not big, but in advertising the things are not the same. While I was making a research for this article, checking every print advertisement that I could find for these brands I saw that Mercedes ads invests far more than its competitors in print ads and invests very well. The ads for Mercedes are far better than those made for its competitors, Audi and BMW, but that may be a subjective opinion of mine.


You shouldn’t be influenced by me and try to form your own opinion regarding their print ads by checking them out in this article.


Mercedes Benz: Left Brain – Right Brain


Mercedes Benz: Left Brain - Right Brain Print Advertisement


Mercedes Benz: Left Brain – Right Brain 2


Mercedes Benz: Left Brain - Right Brain 2 Print Advertisement


Individual power distribution for each wheel


Individual power distribution for each wheel Print Advertisement


Winter is not winter anymore


Winter is not winter anymore Print Advertisement


Brake Assist Plus. Extra braking force when you need it


Brake Assist Plus. Extra braking force when you need it Print Advertisement


See better in the dark. The night vision assistant of Mercedes-Benz


See better in the dark. The night vision assistant of Mercedes-Benz Print Advertisement


With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody


With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody Print Advertisement


Mercedes-Benz S-Class: Ex-wife


Mercedes-Benz S-Class: Ex-wife Print Advertisement


Mercedes-Benz Attention Assist. Keeps you awake


Mercedes-Benz Attention Assist. Keeps you awake Print Advertisement


Makes obstacles audible


Makes obstacles audible Print Advertisement


You can’t tell by the sound


You can’t tell by the sound Print Advertisement


Spots the danger before you do


Spots the danger before you do Print Advertisement


Only his master can tame


Only his master can tame Print Advertisement


Remembers the characteristics of the driver


Remembers the characteristics of the driver Print Advertisement


Detects every hidden danger


Detects every hidden danger Print Advertisement


Mercedes-Benz Viano & Vito


Mercedes-Benz Viano & Vito Print Advertisement


Spacious. The B-Class Taxi


Spacious. The B-Class Taxi Print Advertisement


Quattro. Independent grip. Intelligently applied


Quattro. Independent grip. Intelligently applied Print Advertisement


Conquer winter, with Audi Genuine Wheel and Tire Packages


Conquer winter, with Audi Genuine Wheel and Tire Packages Print Advertisement


Audi Quattro


Audi Quattro Print Advertisement


The New Audi A1. With powerful yet efficient engines


The New Audi A1. With powerful yet efficient engines Print Advertisement


Less CO2. From only 99g/km. The Audi A3


Less CO2. From only 99g/km. The Audi A3 Print Advertisement


Choose your sky


Choose your sky Print Advertisement


Jealousy. The new Audi A7 Sportback quattro


Jealousy. The new Audi A7 Sportback quattro Print Advertisement


Audi R8. A sporty car full of history


Audi R8. A sporty car full of history Print Advertisement


Audi Adaptive Light with lighting directed by GPS. Anticipate the road


Audi Adaptive Light with lighting directed by GPS. Anticipate the road Print Advertisement


Always keeps enough distance: AUDI A7 with adaptive cruise control


Always keeps enough distance: AUDI A7 with adaptive cruise control Print Advertisement


Audi parking system. Easy park


Audi parking system. Easy park Print Advertisement


Audi fatigue detector. Wake up!


Audi fatigue detector. Wake up! Print Advertisement


BMW Premium Selection used cars. As if they’d never touched the road


BMW Premium Selection used cars. As if they’d never touched the road Print Advertisement


The new BMW K 1200 R. No mercy


The new BMW K 1200 R. No mercy Print Advertisement


Use original parts. BMW. The ultimate driving machine


Use original parts. BMW. The ultimate driving machine Print Advertisement


Adaptive headlights


Adaptive headlights Print Advertisement


BMW R 1200 RT. Make the world go round


BMW R 1200 RT. Make the world go round Print Advertisement


Create your own monster


Create your own monster Print Advertisement


Checkmate


Checkmate Print Advertisement


There is a man along your path


There is a man along your path Print Advertisement


BMW workshop, specialized medicine for your vehicle


BMW workshop, specialized medicine for your vehicle Print Advertisement


BMW workshop, specialized medicine for your vehicle 2


BMW workshop, specialized medicine for your vehicle 2 Print Advertisement


Exceptional service keeps BMWs performing like BMWs


Exceptional service keeps BMWs performing like BMWs Print Advertisement


Joy Was Born for the Left Lane


Joy Was Born for the Left Lane Print Advertisement


Shape the Future – By Creating It


Shape the Future – By Creating It Print Advertisement


Even angels give in to temptation


Even angels give in to temptation Print Advertisement


Merci


Merci Print Advertisement


BMW with Backup Sensors


BMW with Backup Sensors Print Advertisement


To promote BMW’s Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters


BMW Rips Print Advertisement







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