Design your way

The appeal and popularity of physical books have hardly gone down. If anything, during the pandemic, there has seen a surge in book readers. However, with numerous published works gracing bookshelves, how do debut authors go up against seasoned, published authors?

The answer lies in the strategy you use to write a book and how you have it printed, published, and distributed. All these factors greatly influence your book’s readability and reach.

In this article, we discuss the steps and tips from industry specialists to shoot your novel into the next NY Times bestseller list with the help of PODs or print-on-demand services.

1. Find Your Purpose and Plan

It is essential to ask yourself why you want to write a book before you start. For example, you may want tangible proof of all the hard work you put behind writing the book.

Books also serve as glorified business cards in conferences, press events, and educational courses. You can also use books to make connections and build a solid fan base. Furthermore, by selling your books at events, you will not only recover your costs behind publishing but also make a profit.

In addition to your purpose, you need a structured plan to determine your writing schedule. The plan should include adequate resources to research your topic, publishing essentials and marketing strategies for your book, the timeline to write your book, and the budget.

2. Write an Amazing Book

The next step is to shape your ideas and imagination on paper. Writing a novel is a great accomplishment and here are some tips to help you stay on the right track:

1. Read carefully through writing prompts to decide what to write.
2. Work out an outline for your book to work quickly.
3. Use writing software to write more efficiently.
4. Determine the average word count for your book.
5. Make sure your book has a strong introduction.
6. A strict writing routine will keep you motivated and make you write faster.
7. Remember to celebrate any milestones you achieve!

You can write a splendid book by following a strict schedule and adhering to the guidelines you set for yourself.

 

3. Choose The Distribution Channel

After Createspace was bought out by Amazon, there are only two major self-publishing means available for authors – Amazon and IngramSpark.

Book printing services like Palmetto Publishing have gained popularity as they provide both print-on-demand and eBook distribution services in addition to cover designing and formatting services.

Even if you think that the easy choice is to publish the KDP paperback, Kindle online publishing may seem like the better option. However, both Amazon and IngramSpark print and distribute them on their parent site, Amazon.

Paperback printing involves direct sale-to-print and shipping out of books from their warehouses. Nevertheless, the biggest advantage with IngramSpark is that it actually prints hardback copies of your book, whereas Amazon only prints paperbacks.

4. Design a Book Cover

“Never judge a book by its cover” may have been drilled into our minds from a young age. However, book covers play a crucial role in hooking potential readers.

Your cover should convey the writer’s creative vision as well as display elements of the story. This is where meeting with a designer can help you.

Some design elements you’ll need to consider are:

• Cover style: matte or glossy
• Book’s spine design
• Font of title, body, and subtitles

The rule of thumb is that books with less than 101 pages should have a completely blank spine whereas longer books can include titles on the spine.

Furthermore, remember to give special attention to the often neglected rear of the book. Additionally, the back cover design is just as important as the font and front cover. Here are some pointers for the back cover:

• Book description in brief.
• Author headshot with a short bio.
• Optional barcode and ISBN placement.

5. Determine the Cost of Producing a Book

From book cover design, formatting, and editing, indie authors have a mountain of struggle ahead of them when self-publishing. This is in addition to the hours of labor which is billed to you.

You might be concerned about the costs related to the production of the book. Multiple factors contribute to these expenses, including but not limited to:

• Book formatting
• Hiring a book editor
• Ads or marketing services
• Hiring a cover designer

In summary, when it comes to profit, eBooks are the most profitable followed by paperback and the least profitable are hardback copies. For professional writers yet to make a mark in the industry, audiobooks may be a better option compared to paper books, although they have additional costs.

6. Format Your Book

When you are preparing to format a book, be sure to keep these in mind:

• Page numbering
• Page size
• Font size and font type
• Paragraph composition
• Line spacing
• Margins, bleed, gutter, and page breaks

There are also some basic printing terms you should be familiar with. One such example is the trim size which is basically the size of your book. This will greatly affect the printing costs involved; the larger the print size, the greater the costs.

You will also need to be aware of the publishing guideline in regards to formatting your files which may change for each distribution service.

Alternatively, you can save a lot if you choose to format the book yourself. However, the expertise and dedication of publishing services like Palmetto Publishing will save you far more time to work on your book which will benefit you more in the long run.

Lastly, font size is another factor to take into account. Both the font and font size can greatly impact the readability of your book and interior formatting so pay special attention to this matter. Type 11 or 12 point serif fonts like Georgia and Palantino are the standard for books.

Here are other suggested font types:

• Caslon
• Baskerville
• Cormorant
• Minion Pro
• Garamond

7. Check Out the Competition

With so many budding authors and publishing means, it is difficult to stand out. In order to reach your audience, you must be able to offer something new that will leave a mark on your readers’ minds. That’s why it’s important to find out what your competitors are writing.

You can do this through proper research before you start writing. Read books on the content you wish to write on to gain different perspectives on the matter.

8. Feedback and Writing Partner

It is only natural to stumble on your first attempt at something new. A friend or an experienced mentor is a valuable critic and supporter in these times. A ghostwriter or freelance copywriter can enhance your ideas and organize them into words.

Proper feedback is crucial to writing a good book. To know if your content is engaging or not and also to know which areas you need to focus on for improvement, take feedback from people you trust – for example, your coach. They will also be the support system through the lengthy and emotional writing journey.

9. Find Your Perfect POD Match

With services such as print-on-demand, better-value printing can be provided by printing a less expensive, exclusive batch of copies.

However, a local print specialist is a better choice for debut authors as they provide sound advice, paper samples, and respond to your needs giving you a more personalized printing experience.

10. Paper Samples and Proof

Before your final print, look over the paper samples to get a feel of the book. Make sure it’s not too thin to avoid a cheap or flimsy feel.

You should also determine the spine of your book which will influence the cover artwork and book title. Use spine calculators online to get a rough idea but don’t use them as the final version. Your print specialist or POD service provider will be the best judge of that.

Finally, request a pre-press-free copy of your book. This will enable you to screen any typos and finalize any changes you wish to make in the book as well as assess the printing quality. This is the result of long years of hard work so make sure that you are satisfied with the proof before you give the printer the go-ahead.

Conclusion

Armed with these helpful steps and tips, you will be better equipped to write and publish a bestseller book. You will also be able to create a paperback or hardcover version of your eBook by utilizing proper tools and having a useful support system.

The post 2022 Guideline to Print Your Next Bestseller Book appeared first on Design your way.

Source: https://ift.tt/LRWDqEN

Design your way

SEO can quickly improve a business in ways you can even imagine, and it’s a long-term solution for your marketing efforts. With the right SEO strategy and consistent work, you’ll see your website’s ranking shoot up in no time. If you’re looking for fast and effective ways to increase your website traffic, start with this guide.

It’s Customizable To Your Line of Work

One of the best things about SEO is that it can be customized to your line of work. If you’re a florist, then you can use keywords related to flowers, gardening, and weddings. This way, when people search for those terms, your website will come up as a top result. And since you’re catering to a specific niche, there’s a higher chance that they’ll convert into customers. So, if you need a law firm local SEO service, you’re likely to find a professional who can help you. Likewise, if you’re in fashion, there is sure to be an expert for SEO who specializes in fashion-related content. Make sure to look for someone who has experience in your industry, so they can better understand your needs.

It’s Cost-Effective

Another great thing about SEO is that it’s a cost-effective marketing solution. It’s cheaper than traditional marketing methods, such as print or television ads. And unlike pay-per-click (PPC) advertising, you don’t have to keep paying for it once you stop. Once you’ve reached the top of the search engine results pages (SERPs), you can hold onto that position for a long time if you maintain your website and content. This makes SEO an excellent ROI (return on investment) marketing strategy.

It Increases Brand Awareness

When people see your website at the top of the SERPs, they’ll start to become more familiar with your brand. And as they see your website pop up more often, they’ll begin to trust it. This is essential for businesses that are just starting and trying to build a solid reputation. After all, people are more likely to buy from brands that they know and trust.

Why Brand Awareness Is Important For Your Business

You might be surprised to learn that brand awareness is just as important as any other marketing or advertising strategy. It can be the key to unlocking long-term success for your business. Brand awareness is exactly what it sounds like: It’s the ability of potential customers to recognize and remember your brand. A high level of brand awareness can help you attract new customers and keep existing customers loyal to your business. One of the best ways to improve brand awareness is to optimize your website for search engines. This means using relevant keywords and phrases in your website content, as well as in your meta tags and titles. When potential customers search for businesses like yours online, you want your website to appear as close to the top of the search results as possible. This will not only increase traffic to your website but will also improve the visibility of your brand.

It’s A Long-Term Investment

SEO is a long-term investment. Once you’ve reached the top of the SERPs, you can hold onto that position for a long time if you maintain your website and content. This makes SEO an excellent ROI (return on investment) marketing strategy. Additionally, SEO should be seen as an ongoing investment, rather than a one-time expense. This is because the algorithms used by search engines are constantly changing, and you need to keep up with those changes to maintain your ranking. The good news is that SEO is relatively affordable, so you can make the necessary changes without breaking the bank.

Hiring An SEO Professional

If you’re not familiar with SEO, then you might want to consider hiring an SEO professional. These experts can help you optimize your website and content for search engines. They can also guide how to keep your website ranking high in the SERPs. However, it’s important to hire a reputable and experienced SEO professional. Otherwise, you could end up doing more harm than good. There are a few things to keep in mind when hiring an SEO professional, such as to make sure they have experience in your industry, ask for references from past clients, and check out their portfolio to see what kind of results they’ve achieved for other businesses. Additionally, get a clear understanding of what they plan to do and how much it will cost.

SEO can be a great way to improve your business. It’s cost-effective, increases brand awareness, and is a long-term investment. And while it can be a bit complicated, hiring an SEO professional can help you get the most out of it. So if you’re looking for a way to take your business to the next level, then consider using SEO.

The post SEO To the Rescue: See How Can It Quickly Improve Your Business appeared first on Design your way.

Source: https://ift.tt/qM0xUbo

Design your way

Instagram has quickly become the go-to platform for store owners who are looking to attach with new audiences, and influencer marketing on Instagram has become a top thanks to roll in the hay. Once you work with the proper people, it is often an enormous boost to your brand and your sales.

Who Are These Digital Creators On Instagram?

These digital creators are ordinary Instagram users with a special ability to instill a new ideology in people’s minds, forming a sense of legitimacy, and also a sizable following. A huge number of followers and strong interaction rates are typical of an Instagram influencer.

With the rising need for digital creators by many brands and companies, this particular field has grown devastatingly. But with so many fields that include influencers for marketing and promoting their products, how can you decide on the right niche for yourself?

9 Tips On Starting As An Instagram Influencer

Choose A Distinct Segment You’re Hooked In To

The first and foremost thing you need to do is select a field that suits you the best. Any Instagram influencer chooses a niche just because your role model is doing. Choosing a field about which you don’t have knowledge and expertise, will create a blunder on your social media profile. This helps in creating legitimate and reliable content in the future.

Create An Interesting Bio

After influencers have fixed the field you are going to enter, you have to create an attractive profile because of which you’ll tell people what work you are doing. It should mention an engaging story. Instagram Bio is the one that is visible to people because of which people decide whether they’ll follow you or not.

Story Sharing Is Important

Most people think all the work that influencers do is just sharing a pic of themselves with the product they are promoting. This is just what we users see on our profiles. There is a lot of work an influencer has to put in before even sharing a story.

The same goes for people who are aspiring to be an influencer. You have to note that a lot of effort has to be put in even in a single photo. The captions you write for a post should be intriguing and should bind the user. Simple two-liners can not be unique for some users.

Creating An Attractive Insta-feed Is Important

If you go through some most popular influencers, you will notice that their Instagram feed is well-coordinated. Some coordinate by colors or some by theme. The photos you’ll be posting should be unique and look beautiful individually and collectively too.

For this many influencers prefer to use different photo editing apps and software so that even a single photo coordinates well and creates a separate entity on their feed.

Consistency Is The Rule

When talking about being on social media and gaining recognition on the platform, consistency plays a big role. Decide on a schedule when you’ll be updating your feed in a week. Some influencers, in the beginning, try to be as consistent as possible. They start posting photos or videos 2-3 per week. And as they gain followers, start getting likes and shares, they reschedule their updates.

Some influencers also prefer to buy Instagram views at the beginning so that they can establish themselves in the influencer market. This activity is not fake or illegal but helps them to stand in the market.

Choose The Proper Hashtags

When you ask anybody how to reach a larger audience on Instagram the first thing they’ll prefer is using accurate hashtags. These hashtags are the most important element for Instagram users if they want to be found by more people in the same field.

These hashtags bring your photo to the trending page. By default, Instagram allows you to add 30 hashtags to one post.

But many influencers prefer to use 10-20 hashtags and that too which are trending during the day and are related to your photo and story.

Using Instagram Stories Feature

The story feature of Instagram is surely the most important thing. Many users and influencers are jumping on board. Quite 500 million app users are operating them a day. This automatically makes them an ideal tool to gain more reach and gain popularity.

People who are not your regular followers can see your Instagram stories. By putting hashtags or locations to Instagram Stories, you’ll be seen by more people. And if you’ve got 10k people, you’ll add an external URL employing a slide feature in the story.

A Business Account Is Needed And Preferable

After many updates, Instagram launched a business account feature. With this, a separate entity could be established where people could differentiate whether the account is general or business-related. With Instagram business account influencers can view their Instagram analytics.

With Instagram, analytic users can view different stats which include followers’ demography, age group, and gender.

Tagging Relevant Brands And Companies

When you are creating your post, make sure that you are tagging relevant brands and companies so that they can see your work and the talent you have. This helps you to engage with them and create a wonderful profile. This is also a source of income for many influencers.

Now almost all brands and companies pay influencers a hefty amount to promote their product on their Instagram page.

Conclusion

With all the above tips we’ll not say that you are ready to hit the road to being an influencer rather we’ll say that these tips will help you a lot and solve the upcoming problems you can face.

Being an influencer is not just about being famous for posting a beautiful and outstanding picture on your Instagram feed but it is also about bringing a change with the innovation you have created. The content you are sharing should force people to change their thinking patterns and implement them in their lives.

 

The post Tips On Starting As An Instagram Influencer appeared first on Design your way.

Source: https://ift.tt/uINh8Gv

Design your way

When AI first reared its head as a technology, no one really expected it to become a business prerequisite. As the technology has evolved and adapted, however, creative analysis tools have become a cornerstone of the design and marketing industries. Here’s how creative analysis tools help design and marketing both, and why they’re essential to the smart modern business.

How Can Creative Analysis Tools Help?

What makes these tools so powerful in the modern marketing world? Firstly, it’s important to realize that hard-sell marketing is a thing of the past. Sure, you can put out a pricelist with some products and hope for the best, but don’t be surprised when the ROI is disastrous.

Instead, marketing has become a process of building brand authority and trust with your public, and helping them understand how your brand makes their life better. You’re working over different channels, from social media to websites and beyond, and may well be running quite complex campaigns. You’re using everything from amazing content to strategically placed paid ads to get your name and product out there.

So, how’s that working for you? Which platforms are bringing great ROI, and which ones are flopping? Does your website accurately portray your brand? How could you tweak each campaign to work better? Which keywords, links, and images are performing the best and how do you create more like them?

If you can’t immediately answer those questions – and others – then it’s time to get real about creative analysis and marketing, and what’s working for you.

Leveraging Creative Solutions to Improve Marketing

Marketing is no longer a separate step to the design process. Instead, you want an integrated, seamless approach that builds your marketing into creative solutions. This will look a little different from industry to industry and brand to brand, but think along these lines:

• Video: How is your storyboarding? Are your topics unique and interesting? Is the sound and animation compelling?
• Animation: do 2D and 3D elements in your campaigns stand out? Are you using high-quality animation?
• Production: Why share others’ content and build their brands when you can create your own? A wealth of solutions for smart video production are out there. Use them.
• Banners: Are your banners eye-catching and driving interest to your brand? How are they building engagement?
• App Store Graphics: In a crowded marketplace, are you standing out with dazzling graphics that entice users?

If you’re not sure where to begin, look at creatives studio services to improve marketing performance, where the integration is built in for you.

Finding What Works

Knowing what’s working and what isn’t not only helps you keep marketing budgets tight and your advertising dollars working for you, but it also helps you better understand your target market and what appeals to them. This means proper creative analysis has immense potential to build your brand and marketing over time, as well as to reflect immediately in specific campaigns. Guesswork is never great for budgets!

Marketing Analysis vs Creative Analysis

So how does creative analysis different from marketing analysis? In a way, it doesn’t – it’s simply getting deeper into the process. Hopefully, you’re already using smart marketing analysis tools like Google Analytics to achieve goals such as:

• Tracking keyword and advertising performance
• Tightening and targeting campaigns to appropriate demographics
• Learning more about your target audience
• Personalizing and remarketing appropriately
• Boosting ROI

However, this tracks things such as click through rates. How do you know if the color of your banner is optimal, or if the font is turning people off from following your advertising? How do you know if you’re using the right images for your marketing efforts? That’s the point of creative analysis.

Until now, these matters had to be largely subjective; you would guess what was appropriate and appealing, and that will had to do. Smart use of AI creative analysis tools, however, take guesswork out of the equation.

Modern marketing hinges on having access to the very best data possible. Using creative analysis tools to boost your ROI and design campaigns that resonate with the people who need to see them just makes sense.

The post Cutting Edge Creative Analysis Tools Are Changing the Design Game appeared first on Design your way.

Source: https://ift.tt/nVtJ2NI

Design your way

While it’s not the most popular option these days, FTP servers are still used by many companies and individuals. The main reason for its lack of popularity is the difficulties met by users that attempt to setup FTP server Mac connections. The process requires strong computer knowledge and that’s why there’s a huge request for alternatives to setting up FTP on Mac. And that’s exactly what we’re exploring in this article. Keep reading to discover the best FTP client for Mac to get the job done efficiently.

What is FTP and What is it Used for?

In case you’re just hearing about FTP and you want to know what its uses are, you’re in the right place. FTP is short for File Transfer Protocol and, just like the name indicates, it’s a network protocol used for sending data between computers through a TCP/IP connection. Now you’re probably wondering what TCP/IP is. It’s another abbreviation and it stands for Transmission Control Protocol/Internet Protocol. In other words, FTP is an application layer protocol for files transmitted over a network.

FTP is mainly used for transferring files in the background for various applications that still rely on this protocol. It’s frequently used in the banking sector, as well as downloading apps through certain web browsers.

How to Access FTP on Mac?

There are three ways to access FTP on Mac without using a dedicated third-party app. All of them are quite convoluted and require solid computer and coding knowledge. However, we’re determined to give you full information on FTP and the ways to use it on your Mac. Therefore, we prepared a step-by-step guide for each of the three options available.

Enable FTP on Mac Through Finder

• On the Finder Bar, click on the “Go” menu and then choose the “Connect to Server” option at the bottom

• A new window opens where you need to enter the IP address or name of the server and then click on “Connect” (if you want to add the server to favorites, just click the + button next to the address field)

• Finally, insert the username and password for the server and hit “Connect” one more time

How to Access FTP on Mac using Terminal

Another way for users to use FTP Mac servers on their device is through Terminal. The built-in command line system is even trickier than using Finder because of its user interface. These are the steps to setup a FTP Mac Terminal connection:

• Launch the Terminal.app by accessing Applications and then Utilities
• Write the following command line in Terminal : ftp://ftp.domain.com – note that domain is a placeholder and you should insert the name of the server you’re attempting to access

• Next, you’ll need to enter a password for getting access. Asterisks and other special characters are not displayed in Terminal so you have to pay attention when typing your password.

How to Setup FTP Server on Mac through the Browser

The final way to establish a macOS FTP connection is through the internet browser. You should know right from the start that this option allows you to use only a few functions.

1. Open the browser – it doesn’t matter if it’s Safari, Chrome, Mozzila or Edge
2. In the address bar you have to input ftp:// followed by the the server IP address
3. The final step to open FTP on Mac is inserting the username and password in the dialog box that appears on screen and you’re good to go

How Secure is FTP and what can be Done to Increase Security?

After covering the traditional ways to enable FTP Mac connections, it’s time to focus on security aspects. All remotely-stored data should be protected using the latest protocols and technology. Unfortunately, when they connect to FTP Mac users don’t get the best security. This protocol was not built with security in mind and it only relies on text passwords and username, without any kind of encryption.

That’s why we consider that this guide on how to setup FTP on Mac wouldn’t be complete without tips on how to improve security of such connections. The only way to increase security on Mac OS x or any other Apple operating system is through third-party FTP clients. After reviewing numerous applications and their functions, Commander One clearly stands out.

Commander One – Reliable FTP Client for Mac

No matter if you’re using a MacBook or any other Apple device to access an FTP server, there’s no easier way than through Commander One. Not only does this app make using FTP on Mac a breeze thanks to its interface and numerous functions, but it also delivers an extra security layer and many other benefits.

Compared to Finder or Terminal, Commander One uses the latest encryption technology, such as the AES 256-bit to transform FTP data to an unreadable form. This means that everyone accessing the files without holding the decryption key will only get confusing gibberish that’s impossible to read or use.

On top of securing your data, Commander One provides a wide range of features designed to improve all manipulation-related actions. For example, it comes with a dual-pane interface that significantly facilitates all interactions. No matter if you want to copy, rename, move, or transfer files, you’ll be able to do so effortlessly thanks to dual-pane technology. Furthermore, you get support for working with archives, connecting MTP devices, a built-in task manager, as well as a process viewer.

Pros

• Support for multiple tabs
• Cloud computing services are supported as well
• Top-grade AES-256 encryption
• Built-in FTP/FTPS/SFTP client
• Numerous hotkeys for improved efficiency
• Built-in Terminal emulator

Cons

• Doesn’t support directory synchronization
• Unable to perform bulk renaming operations

Conclusion

If you’ve started reading this article with no clue on how to FTP from Mac, things should be a lot different by now. You have complete info on how to connect to FTP servers using macOS’ built-in apps like Finder or Terminal. On top of that, you discovered the Commander One app that makes the entire process a walk in the park. Why bother with command lines and code when you can just access FTP servers through the dual-pane interface and a wide list of functions offered by Commander One?

The post How to Access FTP on Mac – Everything You Need to Know appeared first on Design your way.

Source: https://ift.tt/DXLQJSn

Design your way

Presentations sometimes have a bit of a negative connotation because some people consider them uninteresting or lecture-like. If you have to give presentations for work or study, might as well make them amazing to look at and intriguing to behold! Here are a few stunning presentation template ideas and design tips to make your next foray on stage impressive and creative.

Avoid The Old, Overused Templates

Everyone knows that PowerPoint only has a couple of dozen templates and also a finite number of color selections to choose from. Do not use common or low quality stock photos and instead take the time to find stunning non-copyrighted content. You can also purchase from independent photographers and artists so you are not infringing anyone’s intellectual rights. Start with a plain background and then add pictures and use the fade-out tools or contrast settings to add your content on top and have it stand out.

Let Design Be Center Stage

Whether you have invested in creative PowerPoint templates purchased from a web store or a creative designing firm or are sprucing up some generic slides, you need to let the design be center stage as opposed to the words. Follow the experts when they say there should be no more than a few points on each slide with less than 10 words each.

Words take time to decipher and can have multiple meanings but images and diagrams can portray the same information far more efficiently leaving less room for doubt. If you fill up a slide you will simply take away from its design and effectiveness and there are greater chances of your audience losing interest halfway.

One Point Per Slide

The one-point-per-slide ideology is still very effective when it comes to designing a killer presentation. One point per slide allows you to use an abundance of visual aids and really zoom in on the core areas you wish to address.

A Slide Deck To Remember

There is a movement away from using old generic PowerPoint templates in favor of importing custom-made stylish templates that have a range of impressive vibrant colors, interesting fonts, and typefaces, curated content such as images in some cases, and even different slide sizes. Buying slide decks from a creative service give you that designer appeal when you get on that stage to present.

The audience can tell a generic template from a new, exciting, custom designed one. It gives them the impression you care about their opinion and want to put forward a powerful stance about your brand, product, or ideas. Individualism works wonders in PowerPoint presentations!

A New Day, A New Template

Nowadays, there are endless options for custom slide decks available that can easily be used for PowerPoint presentations. There are corporate slide decks, infographic oriented ones, animated ones, templates that have styles like abstract or modern, and even a range of unusual color schemes like neon colors. Unless you are maintaining a certain brand aesthetic, you can use a new template every time you need to present.

Not only will your audience or attendees be impressed with the designer appeal of your presentations but professionally designed templates usually have headings and pre-made slide topics so you can enter your content and figures in very little time as you don’t need to do any of the design adjustments.

Stunning Template Options For Every Aesthetic

While you can probably find thousands of presentation templates for every possible purpose, the following are some examples of styles you can use, bearing in mind they are very adjustable in terms of layout, font, and color and you can also ask for changes when you are purchasing them.

• Minimalist Appeal– this type of template is all about clean, neutral colors, minimal design elements, sharp lines, and excellent organization of information. It is a simple design that doesn’t overpower or overstimulate the viewer allowing for data to be more visible and clear.
• A Modern Touch– a modern slide deck also uses neutral colors with more monochromatic influences and industrial touch with a lot of grey and white. A modern template can again contribute to clarity when you are presenting.
• Bright Colors– a presentation template with bright colors promises impact and it can be perfect if you’re having one custom-made as a brand presentation template. Research shows that brands that use a powerful color combination in their logos and to establish brand identity often have more success with brand identification and customer conversion.

The post Stunning Presentation Templates And Design Tips appeared first on Design your way.

Source: https://ift.tt/LY2hHWA

Design your way

Small businesses yearn to leave their footprint in the market, just like the more prominent players do. Unfortunately, this has proved to be challenging for many small businesses.

On the other hand, there’s no reason smaller businesses can’t get creative with their advertising solutions. Small companies can go from playing with the puppies to hunting with the big dogs by just thinking outside the box.

Not all advertising costs a lot of money. Some can even be completely free of charge if the company employs inventive ways of getting their message across. To get those creative juices flowing, here are some ideas to start putting your small business on the map:

Using An Advertising Agency

Hiring advertising agencies may seem less imaginative than other options, but don’t let the idea fool you into thinking these agencies will do all the work.

Although marketing and advertising agencies can take care of all the needs any business may have, including the designs and actual placement of said adverts, they may have other options for small businesses to utilize.

Using advertising agencies London could open doors businesses never even thought of when considering the option. Companies can design their content and hand it over to the agency to market to save production costs. The other option would be for them to create and the business to take care of the marketing.

Reputable advertising agencies could guarantee a good return on investment for small businesses afraid of losing money on failed marketing campaigns. A professional service backed with experience would be well worth the initial investment.

Word Of Mouth Works

Friends and family all have social media accounts, other friends they can share with, or they will meet people daily that may benefit from the services a small business has to offer.

Give business cards or small pamphlets to the nearest people, even employees, to hand out whenever they contact potential customers. Alternatively, ask them to share company information, specials, and marketing material on their social media accounts for the world to see. It might even help to give unique tokens or discounts to referrals who would surely spread the word even further.

Loyalty programs that provide an excellent reward to customers could ensure return business, keeping the inflow of customers constant. They will speak to their nearest and dearest about all the benefits they’re receiving and maybe even inspire some to become customers.

Create A Business Page

Digital marketing works exceptionally well when done consistently. With many apps helping design content, web pages, and more, smaller businesses have made it easy to get the word out.

Most social media apps have been upgraded to include free business tools like tracking marketing campaigns, scheduling posts, making appointments online, and affordable advertising options.

Creating a small business website can be done quickly and effortlessly with many online applications assisting the creator through all steps. When the website is set up, it can be shared on social media, linked to social profiles, and used as a marketing tool.

Sending email marketing is probably one of the easiest ways to advertise services and attract more customers with special offers. Link a data collection function to the website to gather the email addresses of interested parties and start sending engaging content to them.

Volunteer At Community Events

Making sure the brand is visible in the community could enhance its reputation. Giving something back to the community may give them more faith and trust in the business, and some may feel more invested in helping the company grow.

Free talks, assisting local charities, and employing community members may help. Do these with branded items like clothing, signage on the car, or other promotional items, and you’ll be well on your way to success.

Attract attention with eye-catching designs on matching t-shirts and caps while helping the community. Serve and be served with customers lining up to join in the fun. Make contact details part of the design, and everywhere the employees go, they’ll be attracting new customers unknowingly.

Wrapping It Up

With many creative options for business advertising, small businesses will make their way up quickly. Advertising is a necessity for any business, big or small. Customers need to know where to find the services or products they need, and how will they know if the brand name is not out there for all to see? Find the innovative solution that works for you or add a few more; it’s up to you to make a success of it by noticing opportunities others may have missed along the way.

The post 4 Creative Advertising Ideas For Your Small Business appeared first on Design your way.

Source: https://ift.tt/ZMuLnq0

25 Motivational Wallpapers to have for 2022

An important aspect related to the new year is people making new resolutions. This is a very healthy practice as the year’s change can help instill positivity and motivate people to make good changes in their lives. The only problem comes in sustaining this motivation throughout the year.

Your desktop or laptop wallpapers can serve to be a helpful place to draw motivation. Setting up a motivational wallpaper can help you stay inspired. We have compiled some amazing motivational wallpapers that you can download in high resolution.

Different people seek different types of inspiration, and we have kept the list versatile to cater to the various types from sports to business and even motivational wallpapers to shoot towards reaching your goals.

 

Editors Note

Some of these images listed here are completely free to download (up to 10 free wallpapers) with a trial subscription. Others require payment. The images represented here are provided by Adobe Stock, Shutterstock, Envato, and DepositPhotos.

 

1. Adobe Stock – “Imagine” Text On Sparkling Particle Background

This image is a good combination of typography and vector design. The word “Imagine” is written in white straight fonts over black background. A highly vibrant halo is created of different colors which support this idea.  

The good creativity deployed in this image can be an excellent choice and one of our favorite motivational wallpapers available in this list. The more you look at the image, the more you will be inspired to imagine and create a better future.

 

2. DepositPhotos – “Dream Big”

Everything starts with a dream. The more you can dream, the more you will envision and set a goal for yourself. This image prompts the viewer to dream big. The image is a photograph of the words “Dream Big.” written on a slate that is put on a wooden table. 

The slate is dark blue color, and shades of blue can be seen in between the letters. The texture of the table is very prominent, which adds to the photograph’s creativity.

 

3. Shutterstock – “You Got This”

Self-doubt can be very dangerous, and it generally leads to a lot of discouragement and negativity. However, sometimes all you need is something that can reaffirm you and instill positivity. This is where this image can be useful. 

The photograph captures a display with the words “You got this” boldly and brightly. There is a laptop and other routine office desk elements. However, the focus of the image remains on the motivational words.

 

4. Adobe Stock – Highly Motivational Wallpaper

This is a very classic image that contains a lot of positive affirmations. We are sure that most of these would be part of the new resolutions people would be taking this year. In addition, the text includes aspects such as staying physically and mentally fit, professional and social growth, and different affirmations that will help you grow.

The image is simple in design. The background used is of a black gradient along with a texture. The text is written in a combination of bold and thin fonts. The colors used for the text are very vibrant, making the image visually appealing. 

 

5. Adobe Stock – “Never Stop Trying”

Sometimes a simple image can also help you motivate a lot. This photograph consists of typography that uses the word “Never Stop trying.” Unfortunately, the words are not the standard motivational words, which makes this image more exclusive.

The text is in the form of bright yellow neon lights. Someone has spent a good time creating this installation of text. The arrow at the bottom of the text further reinforces the idea of the image.

 

6. Adobe Stock – Shooting Towards Goals Neon Target

Here’s one of our favorites. This image says a lot even though there is no motivational statement on it. The neon target with an arrow in the center bullseye can reflect hitting your goals.

It’s an encouraging and motivational reminder that we have to shoot for something and not give up. Getting close to reaching our goals is still an accomplishment, even if it’s not perfectly on target.

This would make a great motivational wallpaper because it stands out with its neon colors against a dark navy blue background and will capture our attention fast to remind us to stay on the course.

 

7. Shutterstock – “Yes You Can”

This is a very beautiful photograph. The words “Yes You Can” are written on the sand of the beach. We can see the water receding back to reveal these words. Many times, all we need is a little affirmation and that is what this image can provide.

Setting it up as a desktop wallpaper will be a good step to validating your beliefs and pushing you harder to achieve what you think you cannot.

 

8. Shutterstock – “What You Do Everyday Matters..”

Many people get discouraged thinking that what they do is insignificant and their very own existence does not matter. Such people need a good dose of positivity in their life. This is where this wallpaper can be handy.

The image shows a person jumping on the beach. The sun is setting far away making the photograph very scenic. The line, “What you do every day matters more than what you do every once in a while.” The overall theme of the wallpaper is black making it suitable for wallpapers. 

 

9. Adobe Stock – “Don’t Be the Same, Be Better”

Many motivational wallpapers also serve as life advice. This beautiful wallpaper is simple in design. It uses a good landscape image showcasing a hill and road. The line “Don’t be the same, be better.” is inscribed over it. 

This can be a suitable wallpaper as it will not interfere with the desktop icons. Professional designers can even work around the image’s color to convert it into something they want.

 

10. Shutterstock – “Live, Work, Create”

Life is all about living, working, and creating something good. This is the message this motivational wallpaper is trying to convey. From a design point of view, it is set up as lovely wall art. We can see a dark black wall, and upon this wall, the words “live, work, and create” are painted. 

As there is a lot of dead space around the words, this wallpaper is easy to use. It can also be used for other purposes apart from being used as a motivational wallpaper.

 

11. Adobe Stock – “Wake Up & Workout”

A lot of people need the right motivation to stay fit. This motivational wallpaper can be handy for people who want to be reminded to wake up early and start working out. The overall theme of the wallpaper is set upon fitness. From the design point of view, the wallpaper is very simple. It just uses a white background with the words written on it. 

Right in the center, the words “wake up and workout” are written. The overall theme is very bright and white, making this motivational wallpaper fill your life with positivity.

 

12. Adobe Stock – Impossible Becomes “Possible”

This motivational wallpaper may come across as very classic wallpaper. It breaks down the word “Impossible” into “Possible.” The visual representation of this message is shown through a person kicking the letters I and M down the cliff so that now only the word possible remains. It signifies how you need to remove hurdles to make things possible.

The entire design is set up through black silhouettes. In the background, we can see a sun setting which makes this wallpaper look very beautiful.

 

13. Adobe Stock – “BE BRAVE”

Sometimes, all we need in life is a strong affirmation to stay positive and keep working on our goals and be brave in the midst of difficult circumstances. Many people would like to have this affirmation as their desktop wallpaper to get them through the day.

In this image, we see scrabble letters used to create the two encouraging words “Be Brave”. The standout part of the image is its background. Colorful stripes are used to create a very good pattern upon which these scrabble letters are placed.

 

14. Shutterstock – “Self Care Isn’t Selfish”

A lot of people even today consider self-care as a selfish act. They feel that if they spend some time or resources on themselves, it is wrong. This is very untrue. This motivational wallpaper tries to convey this feeling.

We can see that on a notepad, the words “Self-care isn’t selfish” are written on it. The overall setup is of a table with a leaf and a coffee cup. There is a lot of dead space, allowing designers to use this image to add additional content or text. 

 

15. Shutterstock – Image Of Bruce Lee Desktop Wallpaper

Many find Bruce Lee highly motivational, and given his achievements, there is no doubt about it. Using such legendary people as motivational wallpapers is a good way of being inspired. This wallpaper has the image of Bruce Lee as a cartoon or caricature image. Besides the image, there is a lot of dead space. You can use this space to add his quotes or other motivational statements. 

This image can be used for creating very meaningful and profound wallpapers. The good part is that it has a dark brownish-red background which can be easily extended if needed.

 

16. Adobe Stock – “Fall Seven Times, Stand Up Eight”

This motivational wallpaper is very simple. The words “Fall Seven Times, Stand Up Eight” are seen in a neon light installation over a wall. These motivational words are very powerful. They can be used for inspiring people to stand up even after failing. They need to stand up for what they believe in or stand up and start taking control of their lives.

From the design point of view, the neon lights make the words easily readable. In addition, the background is simple and has a good wall texture which makes the image overall visually appealing.

 

17. Adobe Stock – “Make This Day Great”

This motivational desktop wallpaper has a very good positive thought in it. The words “Make this day great” are written on a lit-up display. The display is put up on a wooden table. The background is kept blurry, and the overall image is purple. 

The letters of the words are put up colorfully, making the wallpaper look very vibrant. In addition, because of the motivational words, the wallpaper instills a lot of positivity in the viewer. 

 

18. Envato – Ladders Towards Clouds & Light Bulb Idea Image

Not all motivational wallpapers need to have words in them. Sometimes an image conveying an excellent inspirational idea can prove to be enough. This is the case with this motivational wallpaper. It consists of three ladders and one bulb at the top. There are clouds around the bulb. 

All of this is set up against a good blue background. It seems all the elements are made out of paper cutouts. The whole idea conveyed in this wallpaper is that you will always make progress if you have the right idea and the right will to keep on climbing upwards.

 

19. DepositPhotos – “Be Happy” Wallpaper Image

Sometimes, we need simple words that can light up our day. “Be happy” are just two words but are very profoundly influential. All our lives, actions, and thoughts are in some way or the other directed to us to make us happy. If we are happy, we can create an environment of happiness and joy for other people.

The two words are set up in a speech bubble of white color. The background color used is lime yellow. There are certain vector elements sprinkled across the design. The contrasting colors allow the words to stand out nicely.

 

20. Shutterstock – “Everyday Is A Fresh Start”

The concept of new beginnings has always motivated people. This inspirational wallpaper tries to capture this idea in a nice visual way. In this image, we see a landscape view with clouds, mountains, and setting sun. The sentence, “Every day is a fresh start,” is written on top of it. The words are written in simple bold, capitalized typography. 

The idea of this wallpaper is that whatever your history may be, it doesn’t matter. What we start doing today is what matters.

 

21. DepositPhotos – Woman Working Out

This motivational wallpaper is another example of how a simple image can instill the right amount of inspiration in us. The image is an outstanding photograph, where we can see a woman working on her fitness. The photograph captures the woman in the middle of performing an exercise. The background is of a gray wall. 

The overall impression of the image is of passion, energy, and motivation. This can be used as motivational wallpaper for people trying hard to get fit.

 

22. Adobe Stock – “Give Thanks”

Gratitude is a significant value but very seldomly used; we need to practice gratitude as much as possible. This motivational wallpaper is a strong combination of different elements which get together to convey the message. Dices with letters are used to create the “Give Thanks”.

The idea conveyed is straightforward. We should always thank people for whatever they do by using this image as our desktop wallpaper to be repeatedly reminded about expressing gratitude. 

 

23. Adobe Stock – “Stop Stopping Yourself”

The success story of all great people has something in common: they do not stop themselves. Self-belief is very powerful. There will always be times when the going gets tough, and people start doubting you, but you should not give up. Instead, you should always believe in yourself, your goals, and your potential. It is only then you’ll be able to succeed in whatever you’re doing.

This motivational wallpaper captures the spirit in a nice visual manner. The image is on a mint green background with hand written inscription along with calligraphy stating the phrase, “Stop stopping yourself.” Because of the simplicity of the image. It can be easily applied like wallpaper. 

 

24. Shutterstock – Usain Bolt Wallpaper

Just like Bruce Lee, Usain Bolt is a highly motivational figure. This wallpaper uses the iconic image of Bolt during the London Olympics, where he won the medal. There is a lot of space on the right side for you to add his quotes.  

That way you can make the wallpaper convey different messages. The legendary image of Usain Bolt, the powerful quote, and the simple background make the wallpaper visually appealing.

 

25. Shutterstock – Stand Out, Be Different

Even though this image is crumpled paper signifying creative concepts, this image can be used as a motivational wallpaper that puts across an excellent thought. Even without the use of words, it is able to convey a lot of things. Different paper balls are set up on a monochrome blue background. There is a white bulb that is emitting light on a yellow paper ball. 

The idea of the image is that you need to stand out and then the spotlight will be on you. This motivational wallpaper pushes you to work harder and put more effort into whatever you’re doing.

Conclusion:

Finding the right motivation depends on person to person. Some may want positive affirmations, and Some may want inspirational quotes or just simple photographs that can inspire them. This blog collates 25 beautiful and motivational wallpapers. All of them are free to use, but as mentioned, with Adobe Stock and Shutterstock you will get 10 free images with a trial subscription.

You can download the high-resolution versions of them to ensure that they look perfect as your wallpaper. The key is that all these motivational thoughts and affirmations will help you achieve your goal. We hope that the new year brings in new aspirations and instills a new sense of energy in you towards achieving them.

<p>The post 25 Motivational Wallpapers to have for 2022 first appeared on Web Design Dev.</p>

---

25 Motivational Wallpapers to have for 2022 was first posted on March 28, 2022 at 5:29 am.
©2022 "Web Design Dev". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at jc@ventureupwards.com

via https://ift.tt/ahU8CRk