Design your way

Monday, March 14, 2022

Human consciousness is operating in such a way that everything new attracts much more attention. Competition for the attention of consumers is one of the tasks of wise marketing. And if you start applying new strategies in your work, you have already won. By capturing the attention of consumers, you can show them the benefits of your products and convince them to buy.

3D product animation services are one of the newest techniques that can easily catch the attention of potential buyers and present your products in the best possible way.

Why Prefer the Newest Technologies in Your Marketing Campaign

The use of the newest technologies always barks you a competitive advantage:

the potential customers get the impression that the company is at the forefront of the latest technology
they transpose this perception to the products offered by the company
as a result impression leads to action, and you receive a new customer

Engaging Customers with 3D Product Animation

The question of engaging customers has been thoroughly studied both in theory and practice of marketing campaigns. The best solution is to offer the unexplored experience that brings novelty and freshness of new trends. 3D product animation is the best tool to engage customers in various aspects:

creating emotional attachment: the movie effect produces emotional connection that is unavailable with photo presentations
provoking an aesthetic sense of beauty: perfect computer graphics immerse a person in a feeling of sublime delight, which is transferred to the goods offered
appealing to the rational side of a person: by demonstrating your products in their functional use, you convince a person of their advantages

How 3D Product Animation Can Be Employed in Your Marketing Campaign

Moving from Static to Dynamic

Photos are static and do not give the right ideas about the functional capabilities of proposed products. This feature of animation is especially important when you deal with moving mechanisms such as electrical appliances. But even static items will get additional attractiveness by being represented from different angles and on different scales. The reason for that is simple: people are moving. When the 3D picture is set in motion, there is an observation effect from the point of view of a moving person.

Approaching Goods Closer with 3D Animation

This technique allows customers to scrutinize products without visiting a store. The possibility to get closer to the chosen item, to look inside it, and visualize a texture promotes thoughtful choice. Considering the product in all projections, the buyer convinces himself that his choice is based on a rational assessment of the benefits of the product, and not on an emotional impulse.

Demonstration of the Instruction or Assembly Manual

Many products require the ability to operate them. And some, such as furniture, even need to be assembled first. The accompanying instructions usually raise more questions than explain all the necessary steps to be taken for the product’s operation. With the help of 3D animation, you show all the necessary actions step by step, simplifying the process of adaptation to new acquisitions.

Cross-selling with 3D Animation

By placing your offers into attractive environments, you’re not only creating an aesthetically pleasing picture. You can include other commercially available products in the animation. Thus, you encourage the consumer to recognize the role of these products as supplementary goods for the chosen one. You can be sure that he will decide in favor of buying some additional items.

Telling exciting stories with 3D animation increases your website conversion significantly. The product ceases to be faceless. It acquires its own history, and with it an additional attraction. The emotional connection that arises between the consumer and the product becomes a guarantee that your offers will find their owners.

The post How Product Animation Services Can Help Retailers appeared first on Design your way.