Design your way

React Native is an open-source cross-platform created by Facebook, which lets developers build native mobile apps on Android and iOS simultaneously using a single codebase.

Before diving into the actual topic, let’s take a short trip to the history of React Native development.

React Native was introduced in the market when Facebook wanted to release its mobile app version back in 2012-2015. Initially, they tried to do it using software development technologies. However, considering the popularity and importance of user experience in mobile applications, it turned out to be insufficient. Eventually, providing a good user experience to their mobile app users became one of their main goals.

The turning point was when the developers at Facebook discovered a way to create native iOS controls using JavaScript. Then in, a hackathon allowed the development of this idea, and the React Native prototype was developed as well.

Then later, in 2015, Facebook released its first version of React Native and revealed that Facebook Ads Manager was the first application to be developed on this platform. More and more apps then followed the path.

Famous Apps Developed Using React Native

Instagram

It is one of the most popular social media platforms, well-known for sharing photos and videos. Although it is currently owned by Facebook, it was a separate company when it was developed on React Native Platform. The team of developers at Instagram wanted to explore React Native to launch their new features faster; they also wanted to improve their version speed through code sharing. Eventually, they were successful in speeding up their cycle speed through code sharing. New updates and development on Instagram are now more productive and hassle-free.

AirBnB

It is an online marketplace that connects the two parties, i.e., people who want to rent out their place and the person. At first, when they began to invest in React Native app development, the integration of the existing native app felt wasteful and costly. But right after realizing the app performance, they are pretty much satisfied with react native.

Skype

Skype is a proprietary telecommunications application and one of the oldest video chat and conferencing call platforms. They shifted their app development platform to react native to maximize the efficiency of its features and functions.

Resultantly, Skype updated its interfaces, such as icons, layout, button placements, etc, using React Native app development services, and they could add additional features to make it more functional.

Why the World’s Top Brands Choose React Native for their App

Saves Double Work

The companies that use native for their app development have to hire two separate teams for app development, i.e., for iOS and Android. React Native is a cross-platform that uses a single codebase to develop mobile apps for both platforms simultaneously. This way, businesses can save a lot of time and energy resources for the developer team. The logic layer is written in JavaScript and the views are described using React Native.

Lessen the Development Time

Development and delivery of React Native apps are relatively short. Thanks to the fast refresh feature, a local version is refreshed in just a few seconds, with each save. If you alter a control in the code, once you save the change it will be immediately visible in the simulator. When we talk about native apps, a full app recompilation has to be processed to see your change, and thus the delivery takes longer.

Platform-Oriented Teams Turn Into Product-Oriented Teams

While using React Native, companies can emphasize the product itself and have one team of developers working on it, rather than two separate ones for each platform.

Why Is It Still Worth Learning React Native in 2022?

If you are already familiar with working in web development, then learning React Native might not be the challenging for you, also it will give you even bigger opportunities while using the minimum amount of effort. You are already equipped with a couple of skills that are required to learn React Native;

• the understanding of React and its related tools,
• declarative UI or a component strategy for building apps.

That is actually a solid knowledge base for a start.

When you are a React Native developer, doors of interesting and cutting-edge projects that use innovative technologies like Augmented Reality, are often opened for you.

An example of this type of app might be an app for a paint company, where you can see what a specific paint will look like on a particular wall. Simply by scanning the wall with your camera. Another example might be an app that allows users to see how furniture will look when placed somewhere. Sounds pretty cool, right?

Also Read: 15 FAQs Related To React Native Mobile App Development

Ending Notes

Nobody can deny the fact that more and more companies are opting for react native for their mobile app development services due to faster development and deployment time. This creates a high pool of jobs to react native developers, the job market is flooded with requirements of react-native developers and it is definitely a path worth taking.

Contact us to get your app developed by the best react native development company, or you can also get consultancy from a team of developers with many years of experience. Our team is waiting to help you out!

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Design your way

These days, content marketing is everywhere – although some people may not even realize it. Blog posts, white papers, video webinars – you name it, businesses are out there creating it all right now.

But content marketing is about more than just generating new prospects. If you approach things from the right angle, it can be a great way to support your existing product pages by increasing both traffic and sales, all at the exact same time.

Why Do You Need Content to Support Your Product Pages?

Simply put, people are tired of being “sold to” by brands these days. They don’t have time for it – they’re already being bombarded by advertising collateral from virtually all angles.

Instead, they want the brands they like to go deeper. They have questions – they want you to provide the answers. They have concerns – they want you to provide the solution. Content marketing is how you do it in a way that allows you to also come off as a voice worth paying attention to. If you are new to this marketing strategy, be assured that it doesn’t have to be expensive, and there are plenty of low-cost tactics you can incorporate, especially if you are a startup.

The right content marketing strategy can also help separate you from your competitors, which is especially important in an increasingly crowded industry. This is particularly true in terms of creative endeavors, for example, if you sell art online. You could not only show off the art piece you’ve just finished, but you can also write about your process, your inspirations, and more – all to draw people in and get them interested in what you’re doing. For example, you could live stream yourself working on the next digital art and show your favorite tips and tricks working with Adobe Photoshop along the way.

How to Direct Users From Your Content to Your Product Pages

 

Directing users from your content to your product pages is something you can do in a few different ways depending on the situation.

First, you should be subtle about implementing a reference to a product into the body of the copy itself. Remember, you can’t afford to be too salesy – people can sense that. But if you sell vacuum cleaners and you’ve written an article on the topic, there’s no reason why you can’t use your own product as an example.

 

You could also include a call-to-action (CTA) at the end of something like a blog post, directing people to a product page to find out more information. Internal links within your content also is a great tactic that can drive users to your product pages. This is a great way to put the choice in their hands without being too pushy. Think about how your customers will get to your sales pages from your content, be it your blog, Youtube video, email, e-book, or others.

Content Types

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Blog Articles

By far, one of the most popular types of content marketing available to brands today comes by way of blog articles. If there is an important industry-related topic that you think your audience might want to know about it, don’t shy away from writing a blog post.

Not only does it give you a chance to position yourself as an authority, but the more you post the more opportunities you have to rank highly in search engines like Google. Websites with blogs will have 434% more indexed pages than those without blogs. This means more online visibility.

Tools

Depending on your industry, tools may also be a great way to attract the attention of a wider audience. An example of this would be a CPA’s website that has a tool people can use to help estimate what they’ll pay in taxes this year.

Downloadable Content Marketing

Downloadable content is also a great idea, as these are things like videos or even PDF documents that people can take with them – even when they’re totally offline.

E-Books

Speaking of positioning yourself as an authority, e-books are a great way to really dive deep into topics that you think your audience will care about, giving your unique perspective in a way they won’t be able to get through other means.

White Papers

White papers are similar in concept to e-books, but they tend to be more technical in nature. White papers are great for tackling one particular subject from all angles, and they’re also a great opportunity to reach B2B (business to business) customers as well.

Educational Content

These days, marketing success is just as much about educating your audience as it is about selling to them. Educational content can be a great way to show off your products and services in a way that highlights not just what you do but why people should care so much in the first place.

Infographics

Infographics are a great form of content marketing because they’re highly visual. They help distill even complicated topics down into a format that anyone can understand. They’re also easy to share on social media, too – which explains why you see so many of them on sites like Facebook and Twitter.

Case Studies and Testimonials

One of the more important elements of marketing these days comes in the form of social proof. People aren’t just going to take your word for it that your products and services do what you say they can do. They want to hear real experiences from real people. Case studies and testimonials go a long way towards achieving precisely that.

Social Media Posts

Social media sites like Facebook, Twitter, Instagram, and others have the potential to connect you with a nearly limitless number of people around the world. Regular social media posts are a great way to attract someone’s attention, and once you have it, you can use the opportunity to drive them right to your website.

Email Marketing

Email marketing is great because it is immediate. Most people check their phones moments after waking up in the morning, and if you send your emails at the right time, you can reach people practically anywhere.

Webinars

Webinars are yet another opportunity to educate your target audience while also establishing yourself as an authority. You could host a webinar about how to get the most out of one of your products, ways to integrate your products with other items people may have, and more.

Podcasts

Finally, we arrive at podcasts – one of the dominant forms of entertainment today. They don’t even have to be overly long – a podcast as short as 15 or even 20 minutes can still make an impact, provided that you’ve selected the right topic to focus on.

Steps for a Successful Content Marketing Strategy

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Create a Buyer Persona

Marketing is all about communication, and if you want to do so effectively, you need to know who you’re communicating with. That’s where buyer personas come in handy – they give you a hypothetical version of your ideal customer so that you have someone to “speak to,” rather than just stabbing around in the proverbial dark and hoping something sticks.

Define Objectives and KPIs

But no content marketing strategy should begin without first defining what you’re trying to accomplish. Then, you need to select KPIs or key performance indicators. The first part helps you understand what you’re trying to do, and the second helps highlight whether or not you’ve done it and how much work you still have left ahead of you.

Consider the Buyer’s Journey

It’s equally important to create content for all parts of the buyer’s journey. If someone is halfway through your sales funnel, what type of content might they be looking for? What questions do they have? Make sure that you have the content ready to answer them.

Research

The importance of research in content marketing cannot be overstated. Things change fast these days, and if you’re not up-to-date on all of the latest trends in your industry, you could be missing a significant opportunity to really engage with an audience.

Implement SEO (Search Engine Optimization) Practices

Search engine optimization – including the use of keywords and similar techniques – will help you rank highly in search engines like Google. The vast majority of all interactions between a brand and its customers still begin with a search engine, so it stands to reason that this is one part of the process you do not want to ignore.

Diversify Content Distribution Channels

As you create content, make sure it’s getting online in more than one place. Don’t just post to your website’s blog. Post unique content on Facebook. Link to interesting articles on Twitter. Create visual content for Instagram. Find influencers in your niche that can distribute your content to their audience. Leverage all of these channels for the best possible results.

Analyze and Measure Results

As you continue to work and create content, you’ll want to pay attention to how you’re actually doing. Those aforementioned KPIs will come in handy during this time. This way, you can see what is working and – more critically – what isn’t. That’ll give you the chance to adjust and make things even better moving forward.

3 Examples of Brilliant Content Marketing for eCommerce Sites

1. BarkBox

One great example of content marketing for eCommerce sites comes by way of BarkBox. They’re a service that allows people to purchase food, treats, toys, and other items for their dogs, all in one place. They have a content hub that provides information on upcoming boxes, products that may be trending, and much, much more.

2. Grammarly

Grammarly is a site that is aimed at helping people write to the very best of their abilities – so it should come as no surprise that their content marketing does the same. They regularly post blogs on certain grammar and spelling-related topics that people often confuse, all in the name of helping people rise up to their fullest potential.

3. Amazon

Finally, no list of great content marketing strategies for ecommerce sites would be complete without a mention of the biggest of them all – Amazon. Amazon regularly uses internal data that has been collected about users – including things like past purchases – to make recommendations on future items they think they might like. You can even get this delivered right to your email inbox in the form of a newsletter if you prefer.

Conclusion

Overall, content is king on the Internet these days – and those brands that put themselves in a position to take advantage of it have enjoyed a tremendous amount of success as a result.

Never forget that people have lost patience with traditional advertising at this point. Instead, you have to dive deeper. You have to make a real effort to create a connection with them. That’s not just how you generate a one-time sale. That’s how you take someone and turn them into a repeat customer. Soon, you’ll have a loyal army of brand advocates who are singing your praises far and wide – exactly as it should be.

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Design your way

Website localization refers to the process of revising website content to suit a specific market. It includes customizing the design and features of the site and translating content to suit the language and culture of your target audience.

A website localization strategy is a crucial business activity  that plays a key part when entering a new regional market or adapting to the needs of a new market segment. Simply put, localization makes your business and products more accessible to a new set of prospective clients.

If you’re wondering whether your business needs localization or are planning to start the process, consider the basics and best practices of website localization.

Identify your target audience well

Knowing who your target market is the first step in website localization as your revisions and succeeding actions will be based on this. Before hiring specialists to translate a website, make sure that your prospects can provide you with the growth you envisioned.

Understanding your most viable audience involves knowing the majority of the audience most likely to purchase from you. Through this research, you’ll learn how to position your brand on the market as their culture and preferences may impact your brand and localization activities.   (1)

Focus on high-quality translation

While localization takes more than translation, the latter is still a critical component of the former. This means you can achieve good localization practices without ensuring your translation is accurate.

If you’re translating content, consider the nuances within your target audience. For instance, if you aim to cater to the Chinese market and its territories, it’s imperative to familiarize yourself with the language widely used in each. The majority of Singapore and Taiwanese residents speak Mandarin, while citizens of Macau, Hong Kong, and the Chinese provinces of Guangdong and Guangzhou predominantly use the Cantonese dialect for example.

An erratic translation may create a wrong impression on your audience, negatively impacting your brand. When browsing your company’s website, users expect to read comprehensible and relevant content written by a native speaker.

Having a professional site will also retain your credibility and enhance authority.  (2)

Prioritize accuracy

Besides impeccable translation, ensure that all transactional components such as currency, date picker, and measurement units are precise. Doing this may look menial to some, but it can ensure accuracy and proper handling of transactions. It also makes your audience more comfortable using your site. According to studies, 92.2% of people prefer to purchase in their local currency. (1)

Hire a local consultant for cultural considerations

Localizing your site also means adapting it according to the preferences of the region you’re setting your sights into. So, before rushing to study the 2022 web design trends, know your target market’s cultural norms and practices as they should form part of your design choices and content revisions.

Apart from conducting market research, you must understand how to position your brand and make it more appealing to your new markets.

Hiring a local cultural consultant may be good to ensure you’re sending the right messages understood by the new market. A consultant can help you customize your entire content, not just your site, to make it more appealing and convincing—allowing users to convert, purchase, and trust your brand in the long term. (3)

Think of localization as a marketing tool

Most entrepreneurs underestimate website localization’s contribution to increasing sales. Because of the Internet, it’s easier for small businesses to reach global customers. Your brand must strive to localize your website to penetrate broader markets if you want your business to thrive and grow.

Your marketing campaign then shouldn’t just focus on the obvious aspects such as search engine optimization, paid advertisements, and website visibility, among many others. If you want to gain a foothold in other markets, create an excellent localization plan to access emerging markets faster than your competitors. The more relevant and localized your site is, the higher the chances of your business staying competitive and viable amid fierce competition and instability. (4)

The Bottom Line

Localizing your existing website requires extensive research and proper preparation. Seeing this crucial business move as a potentially effective marketing tool, companies must prioritize website localization to ensure better success when entering new markets. As the “face” of your company, your website must be relevant and highly acceptable to your prospective audience to increase the chances of conversion and expand your revenues.

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Design your way

Have you decided that a multipurpose WordPress theme might be the right answer to your present and future website-building needs?

The fact that some tend to be top sellers would seem to suggest that you are on the right track. After all, these types of themes are known to give users the tools and flexibility needed to build virtually any website type and do so with relative quickness and ease.

Not every multipurpose WordPress theme will do that for you though. Some are poorly coded or have other limitations you should not have to be bothered with.

How should you go about finding the right one for the job? How about relying on the experts who are in a position to help you select one that will serve you best.

While it may take you a little time to narrow down the following selection to one that will work best for you, you can take comfort in the fact that your choice is bound to be a good one.

BeTheme | Responsive Multipurpose WordPress & WooCommerce Theme

Its more than 250,000 customers and 40+ core website-building features makes BeTheme the biggest multipurpose WordPress theme of them all.

BeTheme gives you all the design aids, options, and flexibility you are ever likely to need.

With BeTheme it is possible to have a complex website up and running in less than a day. With the new BeBuilder creating a website can take even less time.

Let’s take a closer look at several key features.

• Be’s 650+ pre-built websites cover more than 30 industry sectors, all the usual website types, are responsive, and feature UX functionality.
• BeTheme is the fastest WP website builder on the market, scoring 100/100 on GTMetrix, a tool that measures page speed and performance.
• The new BeBuilder is super-fast, easy to work with, and features 3000+ importable pages plus generous selections of pre-built blocks and design elements.
• BeBuilder Woo offers a quick and easy way to create an online shop with its customer-centric shopping features and single product layout options.

There’s so much more. Click on the banner to see for yourself.

Total WordPress Theme

A premium multipurpose WordPress theme will give you the tools and flexibility you need. The aptly named Total multipurpose theme has those features in spades and is designed with ease of website building in mind.

Open the package and what will you find? How about –

• 50+ ready-to-use demos, 95+ section templates, 8 header styles, and 75+ post entry cards; all designed to enable you to get any website-building project off to a quick start.
• Total’s 100+ builder elements, and 500+ customizer settings together with the front-end drag and drop WPBakery page builder will speed things along should you elect to start a page from scratch.
• Total is optimized for speed, it is compatible with most popular WordPress plugins, and it is as developer friendly as any multipurpose theme on the market.

Click on the banner to learn more about this popular theme.

WoodMart

If eCommerce is your thing, you won’t go wrong by selecting WoodMart. It is ThemeForest’s highest-rated eCommerce theme, due no doubt to the many features it has that you won’t find in most other eCommerce-oriented themes.

Customization options are virtually unlimited and WoodMart’s drag and drop builder reduces workflows to a minimum.

Key features include –

• An easy-to-use setup wizard
• A library of premade websites, templates, and special pages (the templates are also useful for prototyping if you are not sure what you want the finished page or product to look like).
• Plenty of product page display options
• A full AJAX shop with a valuable array of AJAX shop filters

Click on the banner to visit the site and see why WoodMart could be exactly what you’ve been looking for.

Avada Theme

Sales figures usually don’t lie and Avada is the #1 best-selling multipurpose theme of all time (450,000+ users). That could be reason enough to make it a major player in your web design toolbox.

What does this 100% responsive, speed optimized WooCommerce-ready theme have to offer? For starters –

• Powerful page building tools: Fusion Builder, Fusion Slider, and Shortcode Generator
• 40+ customizable demos, 50+ design elements, and page and theme options that provide maximum design flexibility.

Uncode – Creative & WooCommerce WordPress Theme

Embedding superior performance in a multipurpose theme requires great attention to detail, and that is what you can expect with Uncode.

You’ll experience –

• the same performance that more than 90.000 buyers have experienced and made Uncode an Envato best seller
• the joy of working with Uncode’s souped up page builder, advanced WooCommerce features, and Wireframes plugin with its 550+ section templates.

Uncode is ideal for building blog, magazine, and portfolio sites.

TheGem – Creative Multi-Purpose & WooCommerce WordPress Theme

Much of TheGem’s popularity is undoubtedly due to the fact that this multipurpose theme is one of the most customizable and high-performing WordPress themes on the market. It is a perfect choice for professionals and beginners

• TheGem features rich collections of WooCommerce templates and tools
• Its Flexible Templates Builder allows you to build headers, footers, and product pages with the page builder of your choice

Outstanding performance and lightning page-loading speeds are guaranteed.

Litho – Multipurpose Elementor WordPress Theme

This modern, creative, and highly customizable Elementor WordPress theme can be used to create any business niche, portfolio, blog, or eCommerce site.

• A Slider Revolution plugin is included at no cost along with a selection of 37+ home pages, 200+ design elements, and more than 300 templates
• Litho-created websites are fast, responsive, and SEO friendly

Litho’s highly-detailed online documentation is excellent, and its customer support is first-class.

Impeka – Creative Multipurpose WordPress Theme

This multipurpose WordPress theme is an impeccably designed website building tool. It’s easy for beginners to use and at the same time has everything advanced designers require to satisfy their expectations.

• Impeka-built websites are fast, responsive, professionally optimized for SEO, and sure to be noticed by the right people
• You can use Elementor, the Gutenberg editor, or an enhanced WPBakery page builder.

And you don’t need design or coding skills to use it.

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We are pleased to have the opportunity to help you eliminate any worries you may have in your attempt to find the right multipurpose WordPress theme for your needs. Including one that will actually be fun and easy to work with.

You won’t have to settle for a multipurpose theme that “hopefully” will be a good choice.

Relax, enjoy a cup of coffee, and before you know it you will find a perfect choice among these 8 top multipurpose WordPress themes.

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Design your way

If you’re about to start the process of building your own website, then, for the best results, it’s a great idea to make sure that the design matches your business’ niche.

Not sure how to go about this? Don’t worry; use the handy guide below to easily navigate the process.

Incorporate the Branding

It’s important to make sure that your website reflects every element of your business – today, businesses are increasingly ensuring a seam-free user experience in terms of their physical and online presence. One of the easiest ways to do this is to make sure your branding is incorporated into the design of your website.

As well as having your business’ logo feature prominently on each page, also use your company’s color scheme throughout and, if possible, match the font, too. Use the tone of voice that’s best associated with your business as well, whether that’s chatty, informative, or more formal, to clearly tie your virtual space to your physical premises.

Color Psychology

As part of your design, you may also want to think about the associations that different colors have and how these connect to the type of business you run. For example, blue is known by marketers to be a shade that suggests calmness and can promote trust, while red is associated with passion, and yellow is linked to optimism and motivation.

Matching to Your Industry

Thinking carefully about how to match your site’s aesthetics to the industry your business operates within can help you to build a strong and consistent brand image. Begin by thinking about how you want your visitors to use your website so that you can design effective, user-friendly navigation and menus.

High-end tech companies might want to incorporate a sleek minimalist design, for example, while a business selling craft supplies will probably be best using brighter colors and a more informal overall tone. Thinking about the personality of your business, and keeping this in mind at every point of the design and build of the site, will help you to achieve a site that both matches the industry you’re operating in while retaining your unique tone.

Website builders often feature vast libraries of templates, many of which are specifically designed for different types of business, so you can choose the perfect one for your niche, whether you run a pizza restaurant or a pet shop. Have a look here for the best Wix templates, including their features and how they could benefit your company.

Use the Hero Photo

The main photo on a website’s homepage, which is designed to instantly capture the visitor’s attention, is known as the hero photo. Choose an image (or video) that perfectly reflects your business and its niche, and then base all the other images on the site on this one, whether that’s in terms of content, composition, or color, for example.

Selecting a strong hero image is a great way to make an immediate positive impact on your visitor and tell them exactly what they can expect from the site and your business.

Add Some Animation

If you need to convey some potentially complex messages to your audience, then adding some custom animation to your site is a useful way of getting across this information. Perhaps you run a tech business or a marketing company and want to explain why your potential customers need the product or service you offer but putting things down in words is a bit unwieldy. Animation offers the perfect solution: as well as allowing you to clearly convey what you want to; it’s a good way to keep your audience engaged, which is vital to building a connection.

Presenting Data

More and more businesses are now using data and infographics on their sites, both to add visual interest and to drive up conversions and sales.

Making a decision on how to present this data based on your business’ niche can promote consistency across your whole site and strengthen your branding, too. For example, a vegan restaurant presenting data on the popularity of their new seasonal menu could incorporate some stylized images of food into their infographic, while an accountancy firm wanting to convey the data that shows just how much their clients have saved by using their services over the last five years may opt for a more straight-forward graph or pie-chart.

Make every decision regarding the design of your site based on the unique character of your business.

Why This Approach Is Important

Matching your website’s design to your business’ niche is an extremely worthwhile endeavor that could deliver many benefits. Fundamentally, if done well, it can add to a positive user experience, meaning that visitors are more likely to turn into customers, and customers are more likely to turn into return customers who recommend your business to their friends.

Using a combination of text, high-quality images, infographics, and other elements makes for an interesting user experience and can be deployed to navigate them seamlessly from the landing page to checkout. Aligning all of these elements with your business niche can enhance this journey and help build your brand’s visibility.

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Design your way

If people are coming to your website but not converting, your web design could be to blame. A good design can help people find what they’re looking for and earn their trust, but a bad design can drive them away completely.

It’s worth considering whether some simple web design tweaks could make a difference to your sales numbers. In this article, we’re going to outline some simple design mistakes that could be preventing you from getting the conversions you deserve. Let’s get started.

Your web pages are too cluttered

A messy or cluttered website can lead to confusion, causing people to leave without making a purchase. So, to reach your sales goals, when designing each of your web pages, you should stick to the essentials. This doesn’t mean your website has to be plain or boring, but it’s important that you’re smart about the design elements you include.

Every website needs to have a logo, eye-catching imagery, and a straightforward navigation menu. From there, you might want to include a header and subheader that gives readers an idea of what your page is about, as well as a call to action that moves people towards making a purchase. Be sure that the most important information is displayed, but don’t overcrowd your pages with every detail.

Let’s take a look at a business with a great web design as inspiration.

Blue Apron, a meal kit subscription service, has a great web design. As you can see above, it’s clean, simple, and provides the basic information anyone would need to get started. The homepage highlights that they help people with busy lifestyles and the navigation menu has options like their pricing and menu selections. Lastly, there is a bright orange call to action (CTA) button that the user can click to get started. Because the website design is so straightforward, people are more likely to make a purchase.

Be sure to design your website in a way that isn’t too cluttered, like Blue Apron has. You want people to be able to see everything they need on your website without feeling overwhelmed — this will help encourage people to make a purchase.

It’s unclear how to move forward with your business

If someone wants to invest in your products or services but it’s unclear how they can do so, they won’t wait around. Instead, they’ll go to the next website that they’re sure offers what they need. So, you need to put effort into ensuring that it’s easy for people to take the next step. You can do this in several ways. For instance, you could:

• Create a sophisticated search feature that takes people to the products or services they need
• Provide a simple and easy-to-use navigation system
• Place your contact information on every page

Let’s take a look at a few examples of businesses that have designed their websites in a way that makes it easy to convert to provide you with some inspiration.

RMIT Online, a higher education institution based in Australia, makes it easy for people to take the next step with their business from their homepage. As you can see in the image above, they have a handy tool to help people download a brochure for the program they’re interested in. This helps users get more information, hopefully making them more likely to want to study at RMIT Online.

Consider providing a similar form on your website that helps people take the next step with their business.This could help them download a brochure, for instance, or take them to the products or services they’re looking for. This can help encourage people to make a purchase, as it makes it incredibly easy for them to access what they require.

Venngage, an online infographic maker, makes it easy for people to take the next step with their business, as well.

They make it clear that they can help you create better infographics and make your website and documents more engaging — right below their header, there is also a “sign up” CTA that users can click to get started. Because their homepage makes it very clear what users have to do next, they’re more likely to make a purchase.

Use CTAs to direct people to where they need to go to spend money with your business. This will help ensure that your website visitors take the action you want them to take and spend money with you.

Finally, Intelius, a public information search website, makes it very easy for people to get started with their business, too. For example, on their reverse phone number search page, there is an easy-to-use tool that allows a person to simply plug in a phone number and get the information they need. Because it’s easy, people are more likely to jump straight in and use it.

If you need to gather any information from your customers so they can take the next step with you, ensure that providing it is incredibly easy. If it’s too difficult, they might leave without spending money with you.

Visitors can’t see any reviews from past customers

Social proof is incredibly powerful for boosting your sales. This is because people tend to trust other people like them over other forms of marketing — as a result, you should take advantage of social proof with your web design.

There are a lot of different types of social proof you can display on your website. Consider collecting reviews from your past customers. You could send them a post-purchase email asking for a review, perhaps with a discount as incentivization.

Whether you’re using written testimonials, star reviews, or video reviews, be sure to display them on your homepage and any relevant product or service pages. This will ensure that they’re seen by your audience and can encourage them to purchase from you.

Let’s take a look at a business that uses reviews well as inspiration.

FreshBooks, an online accounting software company, uses reviews on their website well. For instance, on their small business accounting software service page, there is a review from Pat Flynn, a small business owner. He outlines how helpful FreshBooks was. Additionally, there are thousands of star reviews that people can refer to. Combined, these elements can help encourage sales.

Be sure to post reviews on your website’s product and service pages. These can serve as social proof and show website visitors that you provide quality work, encouraging them to make a purchase.

You haven’t placed the most important information above the fold

Consumers don’t like to work hard to find the information they’re looking for. This means that, when designing your website, you need to ensure that the most important information is included above the fold — this means at the top of your web page so nobody has to scroll to see it.

You might want to highlight details like exactly what you provide, your unique selling points (USPs), or information about how to hire your company or buy your services. Think about what people come to your business for. What makes you stand out from the competition? This is the type of information you want to display above the fold.

Let’s take a look at an example of a business that has done a great job of highlighting the most important information on their site as inspiration.

Bedroom Furniture Discounts, a discount furniture store, ensures that they provide their visitors with the most important information they need without having to scroll. As you can see above, they’re having a winter sale, so the company has clearly highlighted how much money people can potentially save when shopping at their store. This is sure to grab people’s attention and make them want to make a purchase, as they’ll be worried about missing out.

If you’re having an impressive sale, make sure it’s the first detail people see when they land on your website! This will get people excited about buying from your business at a discount, which can make them more likely to spend money on your products or services.

You aren’t using engaging imagery to keep people interested

When browsing online, people’s attention spans tend to be very short. This means that you need to do everything you can to keep people’s attention when they land on your website. One of the most effective ways you can do this is with engaging imagery!

You can show off photos of your staff, graphics that show how your products or services work, or pictures of your products in action, for instance. Be sure to display these images throughout your website to ensure that they’re seen by visitors and are engaging.

Let’s take a look at an example of a business that uses engaging imagery well as inspiration.

Nintendo, a video game company, has a lot of engaging imagery on their website. Because Nintendo is all about having fun, it’s very important that they get their website images just right. For instance, above, they’re promoting their new Pokemon game in their hero image. Doing this can engage website visitors and get them excited about the new release, which will make them more likely to purchase directly from the brand.

On your website, you can engage people with images of your new products or services. Not only will people be excited to see that you have released something new, but they’ll be more likely to spend money with you.

Summary

Ultimately, your website’s design can make or break a sale, so you want to invest a lot of time in getting it right. In this article, we outlined how you can improve the design of your website with reviews, images, and more.

Take a look at your website and see what work needs to be done! The results might surprise you.

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Author bio & headshot:

Adam Steele is the COO at Loganix, an SEO fulfillment partner for agencies and marketers. We build easy-to-use SEO services that help businesses scale. If you liked this article, please check out our SEO guides and templates on the Loganix blog.

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Design your way

Is your website running as efficiently as it could be? Are you getting the most out of your web hosting plan? If not, don’t worry – you’re not alone. Many business owners and website administrators don’t take the time to optimize their websites, which can lead to decreased performance and lost revenue. In this article, we’ll discuss some tips for optimizing your website to improve performance.

Web Hosting

One of the most important factors in website performance is your web hosting plan. If you’re on a shared host, your site shares server resources with other websites. This can lead to decreased performance if another site on the same server is using a lot of resources. Upgrade to a VPS or dedicated server to get more control over your server resources. When it comes to web hosting, you really do get what you pay for. Try to find a balance between cost and performance when choosing a web host.

Caching

Another important factor in website performance is caching. Caching helps improve performance by storing static files and eliminating the need to generate dynamic content each time a page is loaded. Another great way to improve website performance is to install a caching plugin. There are many plugins available to help you cache your WordPress site, so take some time to research which one is right for you.

Caching plugins create static versions of your pages and serve them to visitors, which reduces the load on your server and speeds up page loading times. WPRocket and WP Super Cache are two popular caching plugins for WordPress websites.

Compression

Compressing your website’s files can also help improve performance. When your pages load faster, your visitors are more likely to stick around and browse your site. Gzip is the most popular compression method, and it’s supported by most web servers. You can also use a content delivery network (CDN) to compress your files and deliver them faster to visitors around the world.

Optimize Images

Images can be one of the biggest culprits when it comes to slow loading times. Images are often the heaviest elements on a webpage, so it’s important to optimize them for the web. Resize images to an appropriate width and height before uploading them to your website. You should also compress images to reduce their file size without sacrificing quality. Optimize your images by saving them in the correct file format (JPEG for photos, PNG for graphics), and using an image compression tool like TinyPNG or Kraken.io. These tools will reduce the file size of your images without losing quality, so your pages will load faster.

Minimize Plugins and Add-Ons

Too many plugins and add-ons can slow down your website, so only use the ones you really need. If possible, try to find lightweight alternatives that don’t require as many resources. For example, use a simple contact form instead of a plugin that requires a database connection. Every resource your website uses adds to the overall loading time, so it’s important to be selective about which plugins and add-ons you use.

Use a CDN

A content delivery network (CDN) helps improve website performance by caching static files and delivering them faster to visitors around the world. A CDN stores copies of your site on servers in different locations, so visitors can load your site from the closest server. This reduces the load on your main server and speeds up page loading times. Cloudflare is a popular CDN service that’s free to use for most websites.

Optimize Your Website For SEO

Search engine optimization (SEO) is important for website performance. When your site ranks higher in search results, you’ll get more traffic and your pages will load faster. Optimize your website for SEO by using keyword-rich titles and descriptions, adding alt text to images, and creating sitemaps. You can also use Google’s PageSpeed Insights tool to test your website’s speed and get recommendations for improvement. SEO includes both on-page and off-page optimization, so be sure to research both before you start making changes to your website.

Linkbuilding is a popular off-page SEO tactic that can help improve your website’s ranking. It works by getting other websites to link to your site, which signals to search engines that your site is important and relevant. You can build links by guest blogging, creating informative content, and directory listings.

These are just a few of the many ways you can optimize your website to improve performance. By taking some time to implement these tips, you can ensure that your site is running as efficiently as possible. Your visitors will thank you for it! We hope this article was helpful!

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Is your website not converting visitors?

Do you notice your bounce rate is sky high?

The main problem might be your landing page.

According to WordStream, the average landing page conversion rate is 2.35%. The best landing pages are converting over 5.31% or higher. That’s the benchmark you can measure.

In this article, we’ll go over some essential tips for landing page optimization. We’ll make sure to go over some of the most common mistakes and give you actionable tips on how to fix your website and implement a great converting landing page.

What Is Landing Page Optimization?

Landing page optimization is the process of improving on-page elements of a single webpage where your visitors land. The primary focus is not entirely on optimizing your entire site, but just that one webpage. The process resolves around A/B testing elements on a single page until you can maximize your conversion goals.

What are landing page conversion goals?

It is an evolving test and trial until you find the best optimization elements to increase your conversion goals.

1.  Create An Optimized Website

There are a lot of things that go on to starting a website or starting a blog completely from scratch. One thing you can do immediately is to have a speedy website that is quick to load. The average attention of span of people today is less than a couple of seconds. If your website loads longer than that, then people would just leave the landing page, causing a huge bounce rate.

2.  Design A High-Converting Landing Page

The first impression is key. You have seconds to capture the attention span of your visitors. A beautiful landing page design helps your visitors stick to your landing page longer. Now, not all of us are great designers or coders. That’s ok. There are landing page builders available where you can simply drag and drop pre-built templates. This helps you quickly design, implement, and test different elements until you find the one that fits the best for your goals.

3.  Copywriting

You don’t need just generic paragraphs of what your landing page is about. Your visitors are smart. They know exactly what is landing page is about already because that’s why they clicked the link that leads to your landing page. Now, they are there on the landing page. Your job is now to make to convert towards your goals The headers and texts on the landing page are clear and concise with actionable actions.

• If your goal is to collect emails, describe how many people are on the email list and what the visitor can benefit from subscribing
• If your goal is to get a purchase, describe the benefits and features of your product and why you are the best one to solve their problem or help improve their lives

4.  Images

Images are important to make sure that the visitors are in the right spot when they clicked onto the landing page. Have something prominent that stands out and speak out to the visitor. This could be you, the face of the brand, your product, the services you offer, or the happy customer testimonials.

5.  Add Social Proof & Testimonials

Do you buy something on Amazon without reading reviews? I wouldn’t. I want social proof. I want to see other people’s experiences and their thoughts on the pros and cons of the offer or product. A great landing page is to make your offer transparent and irresistible by eliminating obstacles of doubt. The best way to do this is to add reviews and testimonials from your past customers.

Your visitors clicked to your landing page for a reason. People want to feel relatable. Include past customers’ headshot and their quotes about their experiences with your product and offer. It’s even better if you can get a video testimonial.

6.  Call-To-Action (CTA)

Call-To-Action tells your visitors to act now. You can add scarcity elements like a countdown timer or persuasive copywriting, telling your visitors this offer only last for a certain period of time. Scarcity plays a huge part in human psychology for people to take action.

7.  Refund Policy

If you have a product or service offer, you need to include a refund policy. Your visitors may have never heard of you and your brand, they want reassurance that it’s a good purchase without any doubt. This landing page optimization is critical to remove any last barriers your visitors may have in their minds. It might be something simple like a money-back guarantee before a certain period of time.

8.  Live Chat

It’s common for people to be curious and have questions about everything. In today’s time, people want instant gratification and instant answers. If you can add a live chat to your landing page, your visitors will be amazed by the great customer service you offer. If you show them quality customer support, in return they have a higher chance of taking action on your call-to-action offer.

9.  Exit Pop-Up

If a visitor decides to leave your landing page, you show them an exit pop-up. This is one final way to grab the attention of your visitors to have them convert. Give your leaving visitors a huge incentive and reasons why they should accept the offer on your page. If you have an ecommerce product, you may offer the leaving visitor a massive discount. If you sell services, you may offer the leaving visitor free consulting.

Final Thoughts

If you want a higher conversion rate for your landing page, you need to capture the interests of your visitors as much as possible. A great landing page eliminates any visitor’s doubt while maximizing conversion. By using these tips described in this article, you are on your way to designing a great landing page.

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