Design your way

Saturday, September 30, 2017

How easy would things turn out to be if you would have the internet take the obvious decisions on your behalf like the way humans do?

Gone are those days when the users had to keep clicking till frustration seeped in. Anticipatory design brings a revolution in UX design by giving users everything in a way they want to – speedily and easily.

With the technology racing forward, businesses will suffer if they don’t reduce consumer work by taking up the obvious decisions on behalf of the consumers. And that’s where Anticipatory design comes to the rescue.

The term anticipatory design was coined in the year of 2015 by Aaron Shapiro, the CEO of Huge. And then, anticipatory design has managed to bring a revolution in the world of UX.

Read on to know what anticipatory design is and how you can implement it in your web design to increase conversions.

What is Anticipatory Design?

Anticipatory design has been around longer than you have known. It works on the logic – If users do X, show them Y. Just like the way Google works – It anticipates a couple of possible options based on the search queries you are using and shows various search options related to the keywords you just typed in.

Imagine yourself booking a cab through the Uber Mobile Application.

Now, if you would have your location turned on, you would notice that the application immediately takes your current location as the starting point of your journey. Now, all that you would have to do is to select the destination. This is a clear example of how the clicks made by a user is reduced because of anticipatory design.

When it comes to hardware, Amazon Dash Button and Google Nest are clear examples of anticipatory design.

DashButtonCover Anticipatory Design: Revolution of the User Experience

Amazon Dash Button lets you hit the button to automatically place an order for the respective product when it gets exhausting. And you don’t even have to worry about accidentally placing an order because you would get a text on your registered number to cancel the order if placed by mistake.

Nest-Thermostat Anticipatory Design: Revolution of the User Experience

Google Nest Thermostat – A modern-day thermostat that mugs up your schedule and adjusts itself according to the temperature you had set it to, previously, based on the different timings.

You get to control it with your cell phone and other than that, it realizes when you are at home and when you are not, through sensors and your phone’s location and then it adjusts itself to the eco temperature to save energy.

Netflix has used the concept of anticipatory design very well.

netflix-anticipatory-design-revolution-UX-web-design Anticipatory Design: Revolution of the User Experience

When you look up a particular series on Netflix, your choices are being analyzed and your user behavior is being tracked.

So the next time you look up a new series, a list of similar and relevant content is being recommended to you. This reduces your effort to find similar content and this also shows you a list of series that you might have intended to watch later.

Anticipatory aids in simplification of UX by narrowing down the clicks or decisions a user has to make.

Now that you know what anticipatory design is, know what it is commonly mistaken as to be.

The miles between Personalization and Anticipatory Design

Personalization and Anticipatory Design can easily be confused for being the same. While both work towards the same goal of customer satisfaction, anticipatory design and personalization stand a mile apart. Anticipatory design is built on the base of intelligent personalization.

Companies use various tools like Google Analytics, Kissmetrics, CrazyEgg etc. to track user behavior on their website. They use the browsing history of the particular user to show them a list of the products that are similar to what they had browsed through before. They also show a list of recommended items that would be in accordance with the browsing history of individual users.

This is known as personalization where the list of recommendations varies from person to person, leaving the decision in the hands of the user i.e. whether he wants to choose from the list.

Anticipatory Design walks yet another mile to create a better user experience. While personalization shows a user what he wants, anticipatory design takes the decisions on the behalf of the user.

Why Anticipatory Design

Choosing on behalf of the users does seem like a big step forward. But in the world of choice overload, anticipatory design is actually a blessing in disguise.

Anticipatory design is all about relieving the user of decision fatigue, which is closely related to the Paradox of Choice.

A famous study conducted by two psychologists – Sheena Iyengar and Mark Lepper revealed that consumers were 10x more likely to purchase a jar of jam when they were asked to choose from a variety of 6 over a variety of 24. More customers were attracted to the variety of 24, no doubt. But they found it mentally tiring to choose one from the 24. On the other hand, more people bought jam when they were asked to choose one from 6. This is known as the Paradox of Choice.

paradox-of-choice-1 Anticipatory Design: Revolution of the User Experience

The more the options, the tougher it becomes to land on a decision. An average adult makes about 35000 decisions a day and instead of making the wrong decision from too many options, he is going to procrastinate on making the decision. And the deteriorating quality of decisions made by an individual after a long session of decision making is known as decision fatigue.

How to use Anticipatory Design for a better user experience

Anticipatory design can be implemented in web design to boost user experience. But it needs an easy user interface because people won’t get to the decision-making stage if the design is not understood. And that requires a responsive web design.

After you create a responsive web design, you should track user behavior to figure out if the decision-making elements in your web design i.e. CTAs, forms etc. are fueling the fire of decision fatigue.

Now, let’s say you own a Web Development Outsourcing firm and a customer is filling out the Ballpark Cost Estimation form on your website. When he finally ends up on the layout field where he has to make a choice between Fixed and Responsive, he sees that the option for Responsive Design has been already chosen by default. The user now moves forward to the next form field.

This is anticipatory design. You, as a Web Development Outsourcing firm, know that Responsive Web Design is in trend. And since you know that, you anticipated that most of your clients would also be interested in having a responsive layout for their website. So you made Responsive Design as the default option in the Layout form field.

Now, this may seem like too tiny a step to you. But you actually reduced a click for the user by anticipating the needs of the user.

And it is the addition of several of such small steps that sum up to be a clever anticipatory design. But to get in-depth information for each step, you need to gain customer intelligence i.e. do a smart analysis of all the customer data that you have accumulated.

Although, one thing to be taken care of while creating an anticipatory design is that you must not cross the subtle line between the decisions allowed to be taken and the decisions that you must not be taking. Users won’t appreciate if you go ahead and automatically order a product they have been checking out frequently on your website.

But the one thing that must be taken care of while creating an anticipatory design is that you must be sure of the decisions that the customers would be okay with you taking them. They wouldn’t appreciate it if you anticipate what card they would be willing to pay from without asking them.

You can also give users the option to prefill certain fields the way Google Chrome does every time you have to fill up any random form that consists of similar fields like name, email i.d. etc.

To get started, here’s what you should do.

  1. Look for ways to make decisions simpler for the user
  2. Suggest an action based on previous preferences
  3. Pre-fill the general form fields

These tips will make decision-making design elements time saving, which will, in turn, enhance the user experience by reducing the number of clicks they would have to make.

Key Takeaways

Anticipatory design is the future of the web because it promises more output through less input. We are swiftly moving into the world of AI and Machine Learning and anticipatory design is just a part of it. And one of the main reasons why it sounds so promising is because users are subconsciously looking forward to faster and better results through fewer choices.

Thus, anticipatory design is bound to be the turning point in your business if you make the appropriate decisions on behalf of your users.

The post Anticipatory Design: Revolution of the User Experience appeared first on Design your way.



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10 Girly Pink Websites with Great Graphics

Friday, September 29, 2017

Pink is known to be girly, but there are so many different shades of pink used today that pink does not have to be an ‘only-girls’ colour at all.

Pink can be found in logos, websites, banners, billboards, and if used correctly it is really eye-catching! We’ve selected a bunch of feminine pink websites, which use the color pink as an emphasizer; whether they use the colour heavily or sparingly, it is certain that these websites are attractive and creative. What do you think?

Snog

Snog Pink Websites

Snog is a company selling a delicious frozen yoghurt that lacks fat, shuns sugar and has hardly any calories. This is the product’s presentation website. It uses vibrant, neon pink and many other bold colours all over the design! This site has some amazing visuals and the interactive design layout is as delicious as the product looks. With the help of parallax effect, this site looks dynamic and very user-friendly. Have a look and see if this example inspires you in future projects.

We Shoot Bottles

We Shoot Bottles pink inspiration design

This is a commercial photography studio in the UK has narrowed its business to focus on the bottles niche and hence the birth of We Shoot Bottles. They have a great website design with large typography and a cool photo manipulation of a glass bottle. They use pink as an accent colour on a horizontal web design layout. The whole website design is vert simple, straightforwards and has an unusual navigation system. Have a look at this example and check out their project.

Creative Debuts

Creative Debuts Pink Websites

Creative Debuts is an online platform for artists and art lovers. This website has an elegant design that uses a fading pink background on which a large thumbnail gallery of artworks is showcased. Each detail is carefully thought, especially the choice of typography and a really elegant menu bar that blends in perfectly with the web design layout. It also has some smooth transitions between pages and elements and uses a simple, masonry grid design to showcase the blog posts. Have a look at this website and check some amazing artwork along the way!

Geekletics

geekletics.com Pink Websites

Geekletics.com has become the #1 fashion brand for geek athletics. The brand was created and designed right in the heart of Silicon Valley. They have a pink logo which matches their pink website. The design has some really nice illustrations and effects but besides this, it has a pretty simple layout and design. What makes it stand out is the great color choice and fun, cropped image on the homepage. Check out their unique menu bar, pink buttons and details and see if this example inspires you into creating the perfect pink themed website.

Victoria Spicer

Victoria Spicer Pink Websites

The next example can be a great source of inspiration thanks to the care and effort which was put into creating this amazing web design project. Victoria Spicer is a set designer and a prop artist with an elegant design with plenty pink details and large photos. This website has some amazing and powerful visuals and you can easily notice all the effort that was put in designing even the small details. The choice of typography also blends in really well with this design. As you scroll, the transitions are really smooth and create a pleasant experience. Also, the photo effects are subtle and effective. All in all, this website has quite an eye-catching design.

Motherhood India

Best Maternity Hospital Pink Websites

This is an online store for moms and babies. It has a very feminine design and uses subtle pink and girly curls, to create a soft, warm and friendly atmosphere. This site also uses pink to highlight certain keywords phases or buttons. This website has an elegant and minimalist design, with powerful images and some nice and effective illustrations about motherhood. The layout is basic, with a large slider on the homepage, followed by some boxed elements with the main categories of the website.This example is definitely worth following. Have a look and see if you find your inspiration on this website.

Wonderfour

Wonderfour Pink Websites

Wonderfour’s website starts with a powerful large pink image with huge typography. Even the logo is cool and looks great on this pink background. Continue scrolling and have a look at this minimalist design. Another cool detail of this website is the grid gallery and its large thumbnails. Some of the thumbnails have a pastel background. This site uses an interesting shade of pink, which looks more neutral rather than too girly. It also combines powerful graphics and beautiful photos with great typography. This example is definitely worth following!

Behere

Pink Websites

Are you up for yet another amazing website that uses pink as the main colour? As their motto says, life shouldn’t have to be stressful and that is exactly what this website’s design expresses. It uses huge typography with a pinkish gray that covers only a part of a square and representative picture. The home page is entirely designed in pink tones and it looks really great and elegant.

Etienne Godiard

Étienne Godiard Pink Websites

If you like interactive websites then you will probably love this example. Etienne Godiard is a French graphic design lover with an awesome portfolio website. The interface is really friendly and it uses pink as background for his latest project.  This website design also uses parallax effects to add some dynamism and life to the vector elements. The navigation is also very interesting, make sure you check out how the links to the Works and About pages are written! This is a creative and unique idea, isn’t it?! This is an example worth following and can be a great source of inspiration.

Odopod

Odopod Pink Websites

Last but not least, this is yet another good example worth following and which can be a great source of inspiration if you are looking to build a good-looking pink website. Odopod is a global design and technology consultancy that works with some of the world’s most innovative companies. They use both vibrant and pastel pink shades on their website design. The website has an overall simple design with a large horizontal band on the upper part of the website with huge typography. This site’s color palette successfully combines a darker, neon, pink shade with a bright orange color, in a subtle gradient all over their homepage.

The post 10 Girly Pink Websites with Great Graphics appeared first on Web Design Blog | Magazine for Designers.



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30 Web Designs Featuring Pop Out Navigation Menus

Once upon a time navigation menus were constantly anchored in place along the top or side of a web design, but nowadays as Javascript and CSS animations are becoming more popular, we’re starting to see different navigation UI approaches when it comes to directing your users to where they want to go.

The “hamburger” icon has become the recognized metaphor for the menu, which allows designers to hide away their links until they’re needed.

Today’s post features 30 modern website designs which make use of pop out navigation menus. These sites cleverly bring the menu into view using slide-in or overlay effects.

Visage

Clicking on the menu icon reveals the side menu and the content disappear when the menu is closed. There are smooth transitions involved in this process.

Visage Pop Out Navigation Menus

Sampedro

This website design has a hero image placed on the header section paired with a hidden navigation makes the user navigation more intuitive and easier.

Sampedro Pop Out Navigation Menus

We are Empire

We are Empire website has a minimalist design with a hidden navigation marked by a hamburger icon in the top right corner.

We Are Empire Pop Out Navigation Menus

Brand Junkie

The navicon for the menu blends perfectly with the environment in this website. It may be difficult to spot right on, but it’s positioned in an intuitive place, the top right corner of the page.

Emotional branding applied to product design

Deux.is

This menu has a smooth transition effect for the menu, plus some subtle colored hover effects for the links.

Deux.is Pop Out Navigation Menus

Camp David Film

This website has two navigation systems, one on the top header, and another partly hidden in the top right corner of the page. The secondary navigation can be triggered with a click.

Camp David Pop Out Navigation Menus

The Blnce

The simple design of the menu goes well with the site. Clicking the hamburger icon opens up a fullscreen, dark overlay menu with white links.

The Blnce Pop Out Navigation Menus

Michael Villeneuve

This is a more simplistic design for a hidden menu. It blends perfectly with the rest of the site and offers a unique user experience.

Michaël Villeneuve Navigation Menus

Huge.

The white font color creates a nice contrast against the pink background, and the font is just big enough.

Huge Navigation Menus.

La Ligne Rouge

This top menu opens while hovering on the navicon at the top center of the page. It also pairs nicely with smooth menu transitions and hover effects.

La ligne rouge Navigation Menus

Xander

To find this website’s primary navigation you will have to click the navigation icon in the top right corner of the page. A fullscreen, overlay menu will appear.

Xander Creative Navigation Menus

H. Creative Group

This fullscreen menu blends well with the overall design of the website. The subtle hover effect of the menu items adds some extra points to the user experience.

Non-Profit Marketing Agency In Atlanta Navigation Menus

Griflan Design

Clicking the menu icon reveals the big, dark, overlay menu that covers the entire website.

Griflan Design Navigation Menus

Jim Ramsden

Being hidden initially, hovering over the menu icon reveals the full menu in a unique, interesting layout with icons for each section/page.

Jim Ramsden Navigation Menus

Tannbach

This website’s design is marked by some dynamic navigation elements which are triggered when instinctively hovering on the top of the page for finding the menu.

Tannbach Navigation Menus

Cofa Media

Cofa Media website has a navigation system based on a hamburger button that subtly uncovers the main navigation of the site while covering the whole screen.

Website Design Navigation Menus

Hooch Creative

The menu icon is non-intrusive and very subtly positioned in the top right corner of this website. Click it to see how it uncovers the primary navigation.

Hooch Creative Navigation Menus

Demodern

Demodern has a distinctive navicon that contrasts the website design. Clicking it uncovers a geometric menu design with subtle hover effects for the links.

Demodern Navigation Menus

Keegan Burkett

The design of this simple side, slide-in menu is top-class and matched the design style of the whole website.

Keegan Burkett Navigation Menus

TOWA

Check out this fullscreen menu that opens when clicking the navigation icon. The menu items are provided with a cool hover effect.

Digital Agentur slide in Navigation Menus

Design Council

The side menu of this website can be toggled on and off. Also, check out the subtle hover effect for the links.

Design Council slide in Navigation Menus

Fjord Trends

This simple website menu instantly catches the visitor’s attention. That’s how you design an efficient side menu!

Fjord Trends 2017 slide in Navigation Menus

450 GSM

450 GSM has a right side menu that reveals itself when clicking on the navicon. It is paired with some smooth effects.

Print Online slide in Navigation Menus

Vity’s Design

This website’s design is accompanied by an elegant side menu that opens in fullscreen mode when you click the burger icon.

Design slide in Navigation Menus

Trask Industries

Take a look at the colorful side menu of this website that instantly catches the visitor’s attention.

Trask Industries slide in Navigation Menus

Lightfoot & Wolfville Vineyards

This simple website is accompanied by a very attractive side menu with simple and elegant fonts.

Lightfoot & Wolfville Vineyards slide in Navigation Menus

Drawtoclick

Here is another side menu that is positioned on the right. This menu is initially hidden, and it reveals itself on hover/click.

Studio graphique slide in Navigation Menus

Hyperakt

Here’s another example of a simple side menu that appears when clicking the menu icon revealing the big, bold side menu.

Hyperakt slide in Navigation Menus

OwnerListens

This simple slide-in menu integrates perfectly with the overall design of the website. The designer kept things simple and user-friendly.

OwnerListens slide in Navigation Menus

TriplAgent

The simple design of the menu goes well with the site. It is opened when clicking the hamburger icon.

TriplAgent slide in Navigation Menus

The post 30 Web Designs Featuring Pop Out Navigation Menus appeared first on Line25.



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