Oxygen WordPress Site Builder Review

Saturday, June 30, 2018

Oxygen is a fairly new visual WordPress site builder from the Soflyy team – the developers behind WP All Import and WP Sandbox. The software has just officially launched as version 2.0, which offers advanced functionality from the initial release. Oxygen was designed to offer the ease of use of other theme and page builders […]

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20 Best Page Builders for WordPress

Friday, June 29, 2018

If you want to build new pages on your WordPress website or maybe even personalize a framework theme from scratch, these page builders for WordPress will help you do just that without having to know a single line of code.

Here are some of the best WordPress page builders on the web, both free and premium, which you can install on your WP site in just a couple of minutes. These page builders for WordPress come with built-in templating systems that let you save and load layouts, layouts can be imported and exported at any time, WordPress widgets and sidebars, mobile-friendly responsive designs, frontend and/or backend editing, support for shortcodes and WordPress widgets, content modules, and more.

Most of these page builders also support posts, pages and custom post types, have predefined layouts, are available in multiple languages, have a frontend user interface that is fast loading and easy to use, and have drag and drop functions.

Check out all the features of each one of these page builders for WordPress has to offer and decide which one is the best choice for your website. Keep in mind that these work only with WordPress and check your theme’s compatibility before installing the plugin.

Elementor

Elementor is a great page builder that was launched a couple of years ago. It comes with an easy to use visual interfaces, without any bugs or glitches, versatile styling options and lots of add-ons to choose from. use it to build entire themes from scratch!

1 Elementor

Beaver Builder

Beaver Builder is a clean page builder with a lightweight code and regular updates. It comes with a bunch of add-ons which add more flexibility to it and it’s really easy to use. This page builder was used on more than half a million websites around the world! Start using it and create stunning websites in minutes.

2 Beaver Builder

Divi Builder

Divi Builder is another popular page builder that comes bundled together with the best-selling Divi theme. This page builder plugin can be used with other WordPress themes as well. it has both frontend and backend interfaces that are easy to use and customize. Comes packed with many useful elements for building gorgeous, fully functional pages.

3 Divi Builder

Thrive Architect

Thrive Architect is the new version of the Thrive Content Builder WordPress page builder plugin. This new version comes with an upgraded interface with a lot of useful features and new add-ons. This page builder is focused on converting, being particularly popular among marketers and bloggers. It has so many useful features for bloggers and affiliate marketers so make sure you check them out and see if they’re useful to your marketing goals.

4 Thrive Architect

SiteOrigin Page Builder

SiteOrigin Page Builder is one of the oldest WordPress page builders out there, being listed on WordPress.org with a free version. It is a lightweight page builder that has plenty of elements to choose from.

5 SiteOrigin Page Builder

WPBakery Page Builder

WPBakery Page Builder is formerly known as Visual Composer – one of the most popular WordPress page builder that was used on thousands of WordPress themes on ThemeForest. This plugin is used by over 2 million people all around the world! It has absolutely all the features you need to take your site to the next level.

6 WPBakery Page Builder

Themify Builder

Themify Builder is a powerful page builder for WordPress that helps you design any page layout you need, using an easy to use and customize drag and drop interface. Create awesome website pages without any coding knowledge.

7 Themify Builder

Brizy

This is a new page builder that was launched recently. It was created by ThemeFuse and it’s growing rapidly, being installed on thousands of sites already. The interface makes it fast and easy to design new pages and it is packed with so many new and useful aadd-ons

8 Brizy

MotoPress

MotoPress is another frontend drag and drop page builder for creating fully responsive web pages. The visual interface looks clean and modern and lets you add many different kinds of modules and widgets.

9 MotoPress

Live Composer

Live Composer is a responsive drag and drop frontend page builder for creating awesome website pages. The editor’s interface is very user-friendly and easy to use and lets you style your page, add new modules or even load and create templates. It can be used to create blog pages, testimonial pages, team pages, shop pages, portfolio pages and more.

10 Live Composer

Page Builder Sandwich

Page Builder Sandwich is a premium-only WordPress frontend page builder with a ton of content building features. You can easily customize almost every aspect of a page using this builder and add any module you can think of, from tables, to newsletter, widgets, buttons and carousels.

11 Page Builder Sandwich

Forge

Forge is another drag and drop page builder which you can use live, being a frontend editor. It is free and has many elements to play with when building your website’s pages. It also comes with a paid premium version at an affordable price. The premium version adds a bunch of new add-ons and even a layout and templates gallery.

12 Forge

Cornerstone Page Builder

Cornerstone is one of the most popular WordPress page builders on the web. It also comes integrated with the best-selling WP theme – X-Theme. This is a front-end editor for both pages and posts. It has one of the easiest to use interfaces, completely clean and without any unnecessary items. Use it to take your website to the next level.

13 Cornerstone Page Builder

King Composer

This page builder WordPress plugin comes with two versions, both free and premium. The free version allows you to build pages only using the backend interface, while the paid version gives you access to the frontend editor. This page builder has an intuitive interface, with a drag and drop option and lots of elements to build your pages with: columns, rows, buttons, images videos, and more.

14 King Composer

Oxygen

The Oxygen page builder is different from other WordPress page builders because it functions with a separate sandbox module connected to WordPress. It has an easy to use interface with lots of page builder elements for buttons, containers, text blocks, image blocks, paragraphs, columns, and more.

15 Oxygen

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SITE123 eCommerce platform – REVIEW

Today we will be reviewing SITE123 – an eCommerce website builder that helps you manage and easily build your online store in just a couple of hours. This powerful online store builder helps you sell both physical and digital products with ease, offering you all the features you need for a professional online store. Let’s look over some of the features of SITE123 and why it’s a great solution for your e-commerce business.

Online Store Management

It comes with an organized system that gives you all the vital tools needed for managing your online store, making your clients return to your business again and again.

You get essential tools such as order tracking – to view the order number, date, client’s name, products in the order, total value of the order and order status.

Online Store Management

Create an online store

You can easily design your own store and launch your e-commerce website in less than a couple of hours. It comes with a ton of fantastic website templates to create your free e-commerce website.

It comes with a user-friendly store editor so you can customize every aspect of it. You will be able to:

  • Customize the online store’s template. Choose from dozens of beautiful, professionally designed online store templates.
  • Customize website backgrounds.
  • Add your own texts, images, galleries, media, buttons, and menus!
  • Change the colors of the site to match your branding.
  • Change the fonts of the template to match your style.

You can even have multiple stores on one website! Each store can sell a different type of service or goods. You can easily place multiple stores even on a single page so you can manage each store differently.

Free Website Templates

Mobile Optimized Website

Being mobile-friendly is mandatory for websites today, thus all the online store Site123 templates are responsive and look perfect on any device. They are fully optimized for mobile devices, so you won’t miss out on any potential customers.

website templates site123

Multiple currencies to choose from

It doesn’t matter where you’re from, you can use SITE123 to manage your online store in any currency you need. It offers a large selection of currencies from different countries around the world. You can choose from over 80 different currencies!

Multiple currencies to choose from

Product Options

You can add as many product options as you need. For example, you can add material, color, size, and more! Customize your products and let your clients choose.

Each product comes with an individual page on which details like name, price (before and after discount), image gallery of the product, description, product options, add to cart button, social sharing options, are added.

Images speak louder than words, this is why you can add more than one image to each product’s page. Create galleries with multiple images for each product you have in your store.

PayPal, wire transfers and other payment gateway integrations

Not everyone uses the same payment methods when shopping online, but the good thing is this platform offers you flexible options for payments, so you won’t miss any sales! You can use a mix of Paypal, a credit card processor, bank wire transfer, and offline call orders altogether.

PayPal is one of the most popular and trusted payment options in e-commerce, so you must have it on your website if you sell products. SITE123 templates can be easily integrated with PayPal so you can sell more and increase the trustworthiness of your business.

You can also add a wire transfer payment method to your site. Clients can send you bank wire transfers with ease.

Integrating credit card processors is also simple. You can choose from Braintree, 2Checkout, and Stripe. This way you can process credit and debit card payments on your site. Offering many payment options increase the chances of making a sale!

PayPal, wire transfers and other payment gateway integrations

Coupons and discounts

There are a bunch of different marketing tools you can make use of, and the most popular are coupons. You can send coupons to your clients and increase your store’s sales. Manage them and create them with just a couple of clicks, the platform will do the rest.

This platform gives you the ability to create custom coupons that can be entirely edited by you. You can give them a name, set the discount rate, dates of availability, and even limit their use.

Product sorting options

You can organize the products in your online store any way you want. Create a bunch of different categories, like cosmetics, clothing, outdoor equipment, etc., menus within menus, and more. Visitors will be able to easily navigate through your website and find the product they need.

SITE123

Conversion Code Implementation

Add pixels and other codes to track conversions on your site, with just a couple of clicks and no coding knowledge. You will be able to know your traffic flow and where your users come from, thus optimizing your marketing strategy and boosting your sales.

Shipping And Tax

Add tax rates and shipping costs with ease. You can list tax rates by country and shipping costs by locations. These settings can be adjusted at any time!

Selling Digital Products

You don’t have to sell just physical products, digital products can also be sold through your e-commerce website. You can add the option to set a download period for the product after it was purchased by the client. Sell eBooks, courses, and more!

Store inventory management

You can be effective in managing your store inventory by using the tools provided by SITE123. Track the product stocks manually or automatically.

Related products

Upsales can be easily done on your site! You can showcase up to 3 similar products to encourage visitors to add more items to their carts.

The post SITE123 eCommerce platform – REVIEW appeared first on Web Design Blog | Magazine for Designers.



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Mistakes to Avoid When Designing an eCommerce Website

Thursday, June 28, 2018

E-Commerce websites have the potential to be great income earners. Therefore building a site that customers love is the equivalent of creating a great retail space. Both take a lot of time and effort and rely a great deal on an understanding of how people behave.

Retailers may look at the aisle a customer travels and the spaces where he casts his attention. Understanding an e-commerce site means exploring how people browse the site, if they prefer muted colors or vibrant ones, and the purchases they make because of this.

While it is putting the website to test which will provide an accurate result on how the site works, understanding conversion studies will give you some great pointers.

There are many e-commerce site design mistakes which could be easily avoided. I’m going to point them out so that you can exclude them from your own site designs. If you are making some of these mistakes, test your results after you have made some corrections. I am sure you will see a difference in your sales results.

Lack of clear reason to purchase

When you display a product on an e-commerce site, the goal is always to get your viewer to make a purchase. However, to do this, your customer needs to know why to buy from you instead of your competition. Do you offer better prices? Is your shipping free? Is your product unique to your site?

If your customer doesn’t know why they should buy from you, they won’t bother exploring your site. Without sharing your value, your customers could quite simply go to large online retailers such as Amazon, who provide a wide range of products at excellent prices.

As an online retailer, you will need your clients to know what you are selling and why it stands out. As a fashion retailer, for example, you could share that you offer local designs which uphold ethical standards and that your designs are unique.

Many sites don’t offer clients a reason to buy. Not only this, but badly organized sites may not even properly inform clients of what precisely is on offer.

When creating an e-commerce site, ensure that your value proposition (what you offer when compared to your competition) is clear and precise. You can also offer up photos or imagery if this will assist clients to identify with your products.

Offer up a brief heading or description of what you sell: ethical fashion at excellent prices.

Use your copy to create a description of what it is that you sell. A leather bag with space for a laptop, internal pockets which have spaces for your charger, wallet and keys. Genuine leather with brass hardware. Fully lined. A one-year guarantee. Emphasize the quality of your product.

You could also emphasize that you offer bonus services such as free shipping door to door.

Show an image of your product. This could include a rear view image of the bag which is being carried by a model, as well as a look at the bag from the front and the side. An interior photograph would allow customers to see the quality of the interior. The photographs you use should resonate with your viewers and create a feeling of desire within them for the product.

When people understand what you are offering and why they should buy from you (and not your competition) you will see an increase in sales immediately. Remember that clients may merely be browsing your site. It is your job to create a desire in them for the product you have to offer.

Lack of detailed product descriptions

When clients are online, they cannot touch or feel your products the way that they are able to in a retail store. The sensual experience of touching a jersey or inhaling the scent of a candle is missing in online purchases.

Likewise, your customer cannot look at the care or packaging labels. They do not know if a product has a guarantee, how it needs to be cared for, or how it has been constructed. Dress sizes cannot be accurately assessed without details.

You, therefore, need to give your clients as many details as possible in order to motivate them to make a sale. If these details are lacking, your clients may be reluctant to make a purchase. Without product details, you will only be able to compete with your competition on price.

What you can do

Provide as much detail as possible. Share the measurements of your product, how much it weights, the materials it is constructed from, and the sizes and colours which are available. If you are selling a fashion item, give your clients a sizing chart so that they are able to work out which size will fit. Point out any care instructions your product requires.

When selling products, use descriptive rather than technical terms. ‘A premium cotton shift dress made in a relaxed cut for easy wear.’ will appeal more than ‘cotton shift dress. Pleated style. White or Ink.” Describe your products with your client in mind.

No contact information

When your client has browsed your site and has found your products appealing, they will be reluctant to make a purchase if they cannot find your contact information. Hidden information may appear risky.

What if your product doesn’t meet your clients’ needs, and there is no way of returning it? What if they make a purchase and you are a fly by night company who will not supply the product?

By letting clients know how they can contact you (should they need to) and where you are based, you are showing them that it is safe to make an online purchase.

Place your contact information in an easily accessible space on your website! This could be in your header, in your sidebar or at the bottom of your page. As long as your client knows how to contact you via email, phone or residential address, there will be a high level of trust.

The higher the quality or price of the product you are selling, the more likely it is that your clients will require detailed contact information.

A confusing, long or detailed check out process

Many customers are happy to explore a site, but will often leave purchases in an online basket. Sometimes clients do this because the check out process is long and involved. Sometimes they do it because they don’t feel safe handing over large amounts of confidential information to a site. Sometimes they experience buyers remorse and wonder if they really need the product.

As a result, you will need to make it as easy as possible for your clients to complete their purchases at the checkout phase. There should be a few steps as possible between your client placing an item in his cart and actually paying for it.

The ideal checkout process would allow a client to make a confirmed purchase using information which has already been submitted, or which could be submitted later on. Anything extra is an obstacle to making a purchase. Easy to use payment methods such as PayPal, where a customer does not need to submit all his banking details, may also improve confidence in the site.

Your site is too cluttered

Many website designers try to push as much information onto a page as possible. This is particularly true when it comes to areas of a site which do not require scrolling. When a viewer lands on a site, therefore, he often feels overwhelmed by what is presented to him.

Many clients will naturally scroll down and find more information on a web page. However, when a site has too much information packed into a small space, the site will not feel simple or attractive to the client.

What you can do

Make use of white space so that your site feels clean and fresh. This will enable your viewer to take in the information he needs and form a positive assessment of your site. You don’t want to demand too much of your customer while trying to encourage him to make a purchase.

Your call to action button is hard to find

Once you have displayed your products and convinced your customer that only your wares will meet his needs, you will need to guide him on how to make a purchase. This includes making use of a Call To Action button (such as add to cart). These buttons show customers how to make purchases on your site. If they are hard to find, your customer will be left in the dark and you will lose sales.

Instead of making your call to action button inaccessible, you need to ensure that it is the most visible button on your page. You can do this by keeping your button large, creating a vivid contrast between your page and your call to action, or using a bright colour. Keep your button in the upper half of your page (before your user needs to scroll) for the greatest impact.

If your call to action button is obscured by a large amount of copy used to explain the product, offer your customer a ‘read more’ button so that your button remains clearly visible. Use a unique colour for your call to action, so that it stands out from the surrounding copy,

Summary

Once you have created a great concept and designed your site around the products on offer, it helps to ensure your customers will buy from your site. The following tips are here to help you avoid some common mishaps which render an E-commerce site less effective. Keep these tips in mind when designing (or making alternations to) your site, and you’ll see an increase in sales.

Once you’ve constructed your site, remember to keep monitoring and evaluating your customer behaviour. How do they respond to your site? Do they leave items in the shopping trolley? Do they browse without purchasing? The more you tweak your site to meet your customers’ needs, the higher your conversion rate will be.

The post Mistakes to Avoid When Designing an eCommerce Website appeared first on Web Design Blog | Magazine for Designers.



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How to Get User Onboarding Right in Your Apps

Wednesday, June 27, 2018

You might know how difficult it is to design a great app.

After all, one in four apps is abandoned by users after their very first launch.

After 72 hours, just less than a quarter of users will still make use of an application. The other users will have dropped the app.

As a designer, you, therefore, understand how important it is to get onboarding just right.

So how do you manage this? How do you create an onboarding experience which will guide your users on how to use your app? How do you share what is special and unique about your app with your users?

In the short time before many users abandon your app, how do you get them to see how beneficial your app can be? You just follow app design trends or do you actually put some thought in the process?

What does ‘user onboarding’ mean?

Although you may have heard the term ‘user onboarding’ before, you might not know what it actually means. User onboarding means showing your user how to take part in a number of tasks on your app. Once these tasks are complete, your user will understand the value and purpose of your app.

This means that you show your users how to use your app so that they will be able to achieve the maximum benefit from it. This helps them see the value an app has to offer.

When people think of onboarding, they often think about how to use a screen to learn more about a mobile application.

They may even think about functions, such as how to change settings, send replies or retrieve information.

This article draws on techniques and practices from some of the most inspiring mobile applications. Learning more about onboarding will help you to retain your app users.

Get to know your customers

When customers download your app, they do so because they see the potential it has. Some might have learned about your app from a friend. Others may have stumbled across it in an app store. When you take a user through their onboarding experience you will show them the true potential of your app.

Although onboarding will show the full promise behind your app, you will need to explore the process through the eyes of your user. This means establishing your buyer persona. You’ll need to explore why your user identified with your app in order to reveal the full promise in the onboarding process.

Consider who has downloaded your application and why they chose your product.

It is only when you get to know your clients that you will be able to construct your onboarding process to meet their goals and desires.

Show your users your app’s value

When you guide your user through your app, your goal is not simply to just inform your user. Instead, you will need your user to feel the value your app offers up. It is the experience rather than the intellectual understanding that you need to share.

Once your user feels the value offered by your app, he will experience an ‘aha’ moment. The value of the app will become clear, and your user will use the app in future. In order to prevent your user from abandoning your app, you need to create that lightbulb moment very quickly.

Give them the feeling of success early on and your users will be willing to put in the effort to learn more.

Keep your onboarding process simple

When you show your users how to use your app very quickly, you will increase your user retention. Almost three-quarters of mobile application users share that it was the quick onboarding process which helped them commit to their app.

The onboarding process should, therefore, be as simple as possible.

Keep your user information to a minimum and only walk your user through the most essential features. This will help them to effectively navigate the app.

You can always show your user additional features later on. You could do this by means of friendly introduction emails. If you need to, you could also include later onboarding sessions, where you explore more complex features.

Your first user experience should, however, be quick, simple and undemanding. If you ask your user for personal details, keep them to a minimum. Remember to explain why you would need any information.

Give your users the choice to skip

Some people find technology simple and easy to use. Such users may not want to be taken through an onboarding process. Instead, they might prefer to delve into the app and explore what it has to offer.

The ability to skip the app might actually increase your app usage. Music video app Vevo found that allowing users to skip a guided tour of their app increased their user logins substantially. Sign-ups increased by over 5%.

By allowing your users to skip your onboarding process, you’ll be able to see which option works best for your current clientele.

Keep your users informed

Current research shows that if you keep your users informed of push button notifications or the reasons behind information requests, you will increase your user rates.

When they learn why you are being asked for permissions to access your information, payment details or locations (in order to show you products available in your area) users will trust the app to a far greater extent.

More than 4 out of 5 mobile application users explained that this information is important to them.

Show your app value quickly

When your user downloads your app, he wants to know that it will meet his needs and fulfil its potential. By showing him via your onboarding process that you can meet his needs, you will encourage him to use your app.

One of the greatest reasons that users abandon an app is that it does not meet their needs.

When you walk through your onboarding process with your user, always show how the app will benefit the user rather than show any features the app has. The goal of the app is to meet user needs.

Offer incentives to your users

After your user has downloaded your app, you could encourage them to keep using it by offering an incentive. This could be for taking part in an onboarding process, subscribing or making a purchase.

You could offer a discount on a product, cover shipping costs, offer up a reward or give your users access to additional features.

Delay your sign-in process

If you want your new users to explore your app without any hassles, let them see what is available before asking them to sign up.

Applications such as Airbnb allow users to explore accommodation options, see which dates are available and find out the discounts offered for extended bookings. They are only asked to sign up when they actually choose to book their chosen accommodation.

When users know what an app has to offer, they are more willing to subscribe.

Approach users using multiple channels

Once your user has downloaded your app they can take part in an onboarding experience. However, this does not need to happen only inside your app. You can use multiple different channels such as emails, messages and push notifications to help users explore the app’s value.

If a user has explored elements of the app, you could send a message sharing what they have achieved, and what could be done next.

Keep your messages simple, encouraging and precise. Include a call to action. Limit your messages so that your users don’t feel spammed, but do encourage them to take part in new experiences.

Summary

In a digital world, a mobile application is often an incredible marketing tool. Apps offer users the opportunity to explore new information, keep in touch with a service provider or purchase products. Every company wants to keep its users engaged. Your mobile application will be ineffective if your clients abandon it before discovering its worth.

Your mobile application, if used effectively, can assist you to grow your userbase. However, this means little if your user doesn’t return.

Onboarding assists you to share the value of your application in order to retain your clientele. Keep onboarding simple, prompt users to explore new aspects of your app and share what your app has to offer. This way you will keep your users coming back.

The post How to Get User Onboarding Right in Your Apps appeared first on Line25.



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The Cash Box Blueprint

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