Design your way

In this article, you will find 500 of the most creative advertisement ideas that were used in the past years to promote various brands.

Advertising is all around us day by day, be it in print, online, on billboards or on TV.

According to some recent research, we’re running across 362 ads per day (brand exposures excluded), but we are not aware of it because only 3% of the ads manage to leave an impression. That makes about 12 advertisement ideas that keep us engaged.

Swimming out of this advertising clutter is not as difficult for us as it is for advertisers, who struggle to come up with creative ads for the target audience.

In order to make their ad attractive, creative advertising needs a solid concept and a unique design, so that people will actually pay attention to their layouts and how they present them. In fact, what matters the most for us as viewers, is to remember that a creative ad existed.

To be completely honest, we all approach creative advertising ideas with a certain dose of prejudice, which is the reason why we sometimes underestimate the effort of marketing professionals to connect with us in an entertaining way.

The other reason for such approach is that we’re overwhelmed by advertising ideas which have raised the threshold of expectations, and, as a result,an advertisement needs to be really good to impress us.

There are many clever, text-free advertisement ideas that have a joking tone and make us laugh, others that pose a question to make us think, but the most successful ones are those that cause an instant emotional reaction.

Companies are using this smart strategy of respecting our sense of humor/intellect, instead of coming up with cheap advertisement ideas with flashy images and low-cut necklines to catch attention.

Most of the time, these uninspiring ads are not even ‘speaking’ about the company and what they do, but they make an actual point on how their product is going to improve our lives.

This draws our attention to products we wouldn’t think of otherwise.

Nobody wants to hear how long a company exists before he’s actually liked their products, and so it is more interesting, then, to focus on the sophistication of those products instead, and why they are necessary to him.  An attractive advertisement, therefore, catches the viewer’s attention.

Both conventional and online commercial ad design have to attract us in a few seconds, if not; it has failed to complete its mission.

The ‘cool advertisements’ factor is long overcome by big corporations, and they’ve understood that they have to ‘touch our souls’ in order to make us look at something twice.

Creative advertisement ideas

Creativity means the world to advertising, and this can be confirmed by almost any professional out there.

According to Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer, creativity is the key to successful advertisement ideas, because it helps commercials last longer, and companies spend less on them.

But what does creative advertising actually stand for?

Is it an interesting attribute prescribed to a product, or a fancy catalog exposing its benefits?

There are many experiments claiming that creativity sends a stronger message and creates a positive impression of the product.  Research confirms that innovative adds boast sales and improve purchases overall.

However, there is not enough empirical evidence to confirm that creative messages increase sales, but not because there is no straightforward connection, but rather because companies don’t have a systematic approach for calculating the effectiveness of their ads.

We do know, however, that when it comes to the advertisement of any product, from creative publicity ads to clothing advertisements or even college advertisement ideas, an advertisement which transcends the product will have a wider impact.  This is why branding has proven itself so successful.   Creative ad design ideas work.

Finally, what does creative mean when it comes to advertisement ideas?

While looking for measurable dimensions and factors that influence creativity, we focused on social/educational psychology and defined creative as divergent thinking, directed towards the discovery of uncommon and non-obvious problem solutions.  This means that creative advertisements are unique.  When searching for advertising campaign ideas, it, therefore, helps to search for a range of innovative perspectives, building upon ideas so that innovation may thrive.

The founder of this definition, Ellis Paul Torrance (an American psychologist who developed the TTCT creative thinking test), introduced a battery of measures that can estimate the capacity of individuals to think creatively and to make a contribution to their environment.

His test works on the basis of four dimensions (originality, fluency, elaboration, and abstractness).

This is how the test works: firstly, it poses a question and evaluates the capacity of the tested individual to develop relevant ideas to answer it (fluency).

The second step is to compare the answers to previous ones and see how many of them are actually unique (originality).

Finally, the test pays attention to the amount of detail provided in the answers (elaboration) and whether they actually refer to something concrete or go beyond the boundaries  (abstractness).

The test also pays attention to so-called ‘premature closure measures’, taking into account the factors an individual uses to answer the questions and to process the information.

This process was first used in the 2000s, by an Indiana University researcher Robert Smith, who was dealing with creative communication at the time and established a straightforward connection between creative brands and execution elements, and the success of advertised content.

He developed five dimensions of creativity instead, and we’ve based our today’s survey on them:

Originality in advertisement ideas

When an ad is original, that means that it contains rare/unexpected elements, and moves away from advertising as we know it.  A creative ad concept brings something new and intriguing in order to capture attention.

Advertisement ideas have to be unique, meaning that the creator is free to diverge from common visual experiences and verbal solutions.  Creative ads, therefore, push the boundaries.

For example, a prototype detergent commercial highlights customer satisfaction with his clothes being white after washing, while perfumes draw attention with good-looking models and amazing traffic-free landscapes.  However, as an advertiser, you can push the boundaries when it comes to ad ideas.  From creative newspaper ads to television advertising examples, you can offer creative advertise ideas.

We can draw inspiration from the successful and unique commercial that is  Coca-Cola’s ‘Happiness Factory’ which provides an excellent example of creative commercials.

Flexibility in cool advertisements

When an ad is more flexible than usual, it reaches a larger range of audiences with a larger range of ideas.

Take Kraft Foods, for instance, and their 2011 Jacobs Krönung commercial, which showed men struggling to complete household activities while women were enjoying their coffee.  Challenging social norms provide innovative advertising ideas which appeal to a diverse audience.

Synthesis

Synthesis refers to building a connection between supposedly unrelated ideas and objects.

Wrigley’s chewing gum advert provides a good example: They used to have a commercial with cattle-corralled rabbits eating berries, bananas and melon, while their buckteeth were growing as with the Juicy Fruit chewing gums. Rabbits and chewing gums have little in common, but the divergent story was very successful.  This proves that interesting ads grab attention.

The artistic value in interesting advertisements

In order for creative campaign ideas to be artistically valuable, they have to contain many appealing elements (visual, verbal, and sound).

The production has to be the highest quality possible, using clever dialogues, smart color schemes, and memorable music, which would make a consumer perceive it as a piece of art rather than a common sales pitch.

More creative advertisement ideas

Creative advertising ideas are a sure catch if they are attractive or funny.  Humor appeals to all audiences. From advertisement ideas for kids to summer ads sharing holiday ideas.

If advertisements have these qualities they’ve accomplished the basis of interesting ads.   If they’re also well thought they’ll surely get the customers’ attention. Some print advertisements will make you smile and you will like others just because of their bright ideas. Enjoy!

Hawaiian Tropic: Extreme waterproof

Sargam: For better digestion

Durex Performa: Delays your climax so you can last longer

Perrier

Travel Studio

Hot Wheels: Kids! Do try this at home

New Straits Times

Sundek: Unplug yourself

Insurance ETB

Sensodyne Protects

Baygon: Fight your worst fear. Use Baygon

Axe: Emergency Exit Sign

Lovemachine condoms: Bed

Banco Financiero

Bob Martin: Imagine what it could do for your dog

Durex “O”: The Power of pleasure

Viking: Nothing cuts grass better

Breathe Right: Get rid of the Snore

See Further

Dulcolax Laxative: It works

Reveal Your Dark Side

Axe shower gel: Wash me

Parodontax: Rescue gums

Decathlon

NaturaSi Organic Shops

ENO: Make heavy meal light

Maglite

Stihl: Think bigger

Stroy Master Soundproof Windows

Autan: Gotta love the outdoors, the view, the people

Betili

Soviet Jeans

For beautiful city. Clean after your dog

Miracles happen only on Sky Sport

Mozambique Music Awards

Rubbermaid

Stella Artois: Perfection has its price

Don’t Drink & Drive

Bose

Yin-Yang Martial Arts School

Suplicy Cafe: Awaken the post lunch PhD that lives inside you

Arkade. A survival guide

Sony: Theatre atmosphere

Meio e Mensagem

Olympus: Image stabilization

Ultje Crispers

Zoo Safari

Earpick Groom: Only you can’t see how the creature is growing

Mazda 6. The road is the best gift you can give it

SnapTax.ca: Paper is evil

Dacia: Service 24/7

Juicy Fruit

Staff Jeans

Harvey Nichols: Fashion statement

Children for a Better World: Fashion for Food

Fresh Step

Available for careless drivers, at all intersections

Cobra Car Alarms

Fedex

CNN: Stories with the full background

Bioblas: No escape for hair

Old Spice: Fiji

McDonald’s: The Real Milkshake. Now With Double Flavor

Sensodyne Protects

Stihl: Think bigger

No reason is a good reason to harm the nature

OHL Highway Concessions: Making Road

Volkswagen Tiguan. Off-road has never been so exciting

It’s time to change for fiber optics

Reporters Without Borders

Shortcut to the story

Mercedes-Benz Attention Assist. Keeps you awake

Without tomato sauce there’s no pasta

Google Maps Street View: Know before you go

Awesome Rags: In Lust We Trust

FedEx: Within walking distance

Jooooy Finally Has Meaning

Axe Excite: Even angels will fall

RATP

Bröker Security Systems: Security Systems Perfectly Integrated

Envision Financial: The right plan can bring your goals to life

Calgary Food Bank: Yes we also accept fresh food donations

A tree never dies alone

Jeep: Take It Outside

Fiat: Drinking and driving can be tricky

Allied Pickfords: Deliver the impossible

The bad guys are still on the top floors

Axion Oxi: One less headache

Traffic accidents start long before they happen. If you drink, don’t drive

DDB

Axe Excite: Even angels will fall

Volkswagen Commercial Vehicles

Juicy Fruit

Fedex

Toronto Crime Stoppers: Your tips help expose criminals

Do you still want to see creative advertising ideas?

There are plenty more in this article.

Read on.

Fresh Step

Cobra Car Alarms

Art Directors Club

DraftFCB

Pledge: Furniture polish

Miracel Whip: only 4.9% fat

KIT Gold Series: Perfectly shiny

Cruzeiro do Sul University: Distance learning

Canon PowerShot S90: With optical image stabilizer

Bob Martin: Imagine what it could do for your dog

Baygon: Fight your worst fear. Use Baygon

Euro RSCG

Control Extra Lube

Nikon S60: Detects up to 12 faces

Sony: Theathe atmosphere

Peugeot: Standard Parking Assistance Control

Ogilvy & Mather

Allied Pickfords: Deliver the impossible

Available for careless drivers, at all intersections

Hot Wheels: Speeding ticket

Sargam: For better digestion

JWT

Corona Extra: Drink responsibly

Olympus: Image stabilization

SHS: Fight sleep

Publicis

RATP

Rowenta Vacuum Cleaner

Durex Performa: Delays your climax so you can last longer

Omax: Wide Angle Lenses

Lowe

Stella Artois: Perfection has its price

Stella Artois: Perfection has its price 2

Saatchi & Saatchi

Mazda 6. The road is the best gift you can give it

Carlsberg Weather

Smoking kills 14,000 people every day

Carlsberg: Camouflage

Ariel: Don’t be afraid

SPCA: It’s time to neuter your dog

The first 3D smartphone is a LG

I see dead people

Anticipate the road

Land Rover Defender

Free calls between midnight and 5am

American Apparel: Fall-Winter 2011/2012

DHL: No matter what, we know how to protect

Mitsubishi L200 Triton: No photoshop

Disconnect, enjoy Rio

Don’t wait for a job to fall on you. Find your vacancy at job.ru

USA with a higher IQ

SBS: The Seven Billionth story

Jobgroup. Agency for permanent or temporary work

Free your joints. Life Nutrition

Be One With The Wild

Aljazeera Network: Gaddafi is Dead

Elite Paintball

Grand Casino: Queen of spades

Grand Casino: Full house

French Mushrooms

Solgar multivitamins: Encourages multitasking

Be conscious. Disconnect.

Catch your breath. Terra Travel

Siemens: Keep Your Kitchen Fresh

A learning experience beyond the ordinary

Shopping Total

Begendik Supermarket

Words create worlds

Now give your fries the perfect tan

Sunlight dishwashing liquid

Sony noise cancelling headphones

We send to heaven all the mice of your home

That’s why we don’t have front wheel drives

BKS 2620 vacuum cleaner. Very quiet. BEKO

Romantic FM. Throughout the country

Help mother nature to fight back

Pepsi

With Vitamin D to make kids strong

Stronger Roots with TopRain Fertilizer

Next time you will use DHL

Chupa Chups

Vegetarian cuisine Café Kopel

Cernobyl. Causes and consequences

Fitness Company

Stop motion sickness with Bonamine

Tortoise. Mosquito repellent

Mir

Indicate the places you’ve visited. You lose 1/3 of your life sleeping. Time to wake up

Arbor Day. Respect

The alarm clock ruins everything. Folgers. Tolerate mornings.

If you can’t have it, build it

The 12th Annual Women’s Golf Classic: Priceless

Ram Trucks

Clark&Kent

Getty Images Editorial. Images In Real-Time from the Olympics

If it’s not Goodyear, good luck

LG Car Audio

Awkward

The definitive Diamond Jubilee coverage

Easy to assemble furniture

The boneless chicken by Perdigão

Ruff Haus Pets

Stains have evolved

Money makes you look younger

We’re for the real thing

Piano Media

Etisalat: Global Voice Roaming

Save your patterns

Airsana dehumidifiers by Henkel

Whatever life breaks up

Every headache has the same solution

Escape to nature

Live to cheer

OMO dirt is good

For those things you were too busy at school to learn

Stop trying

CO-OP Financial Services

Kills germs and whitens teeth

Speed up your mind

If you drive on drugs, you’re out of your mind

Anti acne cleansing cream

Waterloo Gin

Coming early?

The best photos for the best ideas

Nothing replaces a trip

Boss Insecticide

Animals can only scream. You can prevent

Hotwheels Vintage Collection

The largest trade partner of the European Union is now another country. The world is a hard place to understand

Lenor fabric softener

Make your English clear

Bake big moments

Don’t coffee-block your smile

IMAX is believing

The Big Ideas Brush Pack

Small Cakes. Big Occasions

Soft mattresses for sound sleep

The social media for the married ones

86 percent of sex workers are mothers

You don’t need it but you’ll buy it

Adopt a pet. The stories will follow

These are our models

Fiat 500

Suspense in more detail. 13th Street now in HD

For extra tough stains

Smoking is dangerous

Nothing happens without a soundtrack

Show your hidden beauty

70% of abused children turn into abusive adults

For a kid a toy is never just a toy

MASP Art School. Open enrollment

Videos get old really quick

Noraver: From a zombie to a tenor

Banana flavored milk

Skoda Superb with automatic DSG gearbox

Images that tell everything

Every side of the sound

What will we worship next?

Come with a story and leave with another

Advanced Whitening

A legend can never be brought down

Care for your most precious treasure: your skin

MNB. Many want in, Few can get in

Car Cleaning

Behind beggars there are people making fortunes

BMW with Backup Sensors

Mobility for Everyone

Toku-Chan Korean BBQ House

Make Christmas more cinematic

Hello, Mozart

Hankook Tire

Everyday, the work of too many photographers is used without their consent

Give your fingers a better use. Examine yourself for testicular cancer

As the varieties of corn disappear, the peasants disappear too

Personal lubricant Aleolub. Make it possible

Creative Imagery

We play any sound

Your father-in-law’s approval is not easy. But it doesn’t need to be expensive

Living Christmas Trees

Get out of web affairs. Have a real date

No logistic challenge is big enough

Fine Cut Knives

When your eyes are on the phone, they are not on the road

Make your CV stronger

Things are about to get interesting

Budweiser Budvar non-alcoholic

Visit the Tour D’Amour at Valentine’s Day

Winter coffee Forest Fairytale

Treat Yourself Better

Jam Packed with Japanese Engineering

What they see is what you are

New wife, new rules

Sales up to 40%. You can get more

Bad luck never misses

Tossing and Turning all night?

Only protects you from the sun

Photo retouching – CGI

Coffee Inn

Adam Teva V’Din

The sea can’t take no more

You’re the key

India’s most trusted Nilkamal Plastic Chairs

Our Business is motorcycles

Cockroaches pretend to be dead. Kill their careers

And you, why do you read?

METH

Just like you’ve been there

LG: Time Machine

Beijing Sports Radio

Leave your problems behind

Unleash the chaos

Bill Johnson and 19 others were here

Not that you would, but you could

Karate for kids

The world loses 1.598 astronauts everyday

125 years at the movies

Get to us before he gets to you

Leave your inner singer out of the shower

Happy Valentine’s Week

Here’s to the After Hours Athlete

HAWAII 5-0, Fridays at 8 p.m.

Called. Fished.

Happy Valentine’s Day

Happy Australia Day

Wide-angle Lenses For Lumix G

Biothymus F Anti Hair Loss Scalp Serum

Parisian Purple and a further 2015 colors

Hunting season begins

Organized tours to hectic destinations

Does your bank dislike you?

Much more than trees

Don’t let your home become their nation

Become David and fight against Goliath

Hotwheels

The great anteater is coming

Chevrolet Volt: 150 electric HP

Neostik Glue

Bringing the world to the classroom

Kawasaki Ultra 300. Power developed for the sea

McDonald’s McCafe

Audi: Passion leaves its mark again

Nobody’s immune to breast cancer

You are what you read

Exciting conversations don’t come out of your schoolbook

We have a hurricane on the ice, and a tidal wave right behind it

Are you sure your career choice is the best fit?

More advertisement ideas in this article.

Keep scrolling.

Smile! You’re in camera!

Volkswagen Side Assist

Arrive in better shape

Detecting pedestrians before you do

Vogele Shoes

Pfizer Viagra: Unleash the beast

Aspirin

Braun: Precision trimmer

Because your hair is your most beautiful accessory

Carrying too much weight?

Multiple Sclerosis sabotages your central nervous system

Bank Forum: Hysteria. German style

Text messaging while driving is equal to a blood alcohol content of 0.15 percent

Desertification destroys 6.000 species every year

Back seat belts: they’re there for a reason

We create. Your kid imagines

Whatever the road brings it keeps on going

Even on your most stressful day

Take a five minute holiday

Valspar Paints

Ray-ban

Tropical Sno

Lasikvision Corrective Surgery

MLK Dream Weekend

US Preventive Medicine / The Prevention Plan

Moen

Turtle Wax

Shiner Beer

Take control of your finances

Discovery Channel: Dirty Jobs

novopelle

Learn the world’s original contact sport.

Extend hope

Real hats for real men

Drink tap

AT&T Wireless International Roaming

Margarita Mayhem

Ugly Mug Coffee

CO-OP Financial Services

Glyde

Sports Comeback Movie Recipe

Bottled water: 98% melted icecap. 2% polar bear tears

Zippo

Gain Detergent with Febreze Odor Removal. Your clothes were never there.

A world divided. A journey uncharted. aiononline.com

Where will amazing happen this year?

Fast and fuel efficient. Introducing the Forte. The first of its kind

Cats everywhere are having a hard time smelling their litter boxes

Miller Lite

Max Magazine

Manix lubricant

Whatever life breaks up

Evian

Magnum

Missed your CSI episode?

Don’t let osteoporosis destroy your bones.

Café BonoGrão

From Manchester to the world

The Real Milkshake.

You have no idea where 99,9% of bacteria comes from

Bravery isn’t learnt in front of the telly

Spots the danger before you do.

Bench Fix Hairstyling Products

With built-in projector. Create and share instantly.

Brain injuries pull families apart

Audio Books

Switch off illegal downloads

Next time, try it with a fresh breath

Welcome to a front row

Milk

Let it Out

Go for Sporting Gold. A winning blend of British Hops

Free to move

The German Crafts

An Alcoholics never drink alone

Hopefully these days make up for all others.

Cancer can also be hidden and you just don’t know

The Sea level is increasing. We are all in danger

Fox Movies

Paper Mate Liquid Paper

Poly-Brite

Choose Later – Up to 130 consecutive shots

Rejected script?

Closer to the classical

More than just a centerfold

Lego: Imagine

Smells like you’re being an idiot

Brazilian Red Cross

When you drink there are some boundaries you don´t want to cross

New panoramic 360°

Who’s driving you home tonight

Get 15% more concrete from every bag

Get 15% more concrete from every bag 2

Don’t throw out your books. Donate them

Don’t throw out your books. Donate them 2

Captures everything

Whoomm! MaxxLux highlighter

This year, OREO turns 100 years young

No more fat excuses

Blow it out of proportion

An early pregnancy is no fairy tale

Handmade Masterpiece. Italian long lasting quality belts

So spicy, you’ll run out of tears

What seems like a great idea today, sticks with you for 50 years

The youth academy chooses them

The fine art of being a man

SPIT, extra strong fixings

Air Show in Salvador

Dogs have issues too

Utah Department of Highway Safety

ComFree Real Estate Service

Eliminates 99,9% of bacterias

Cabernet sauvignon goes well with red meat. Marcus james goes well with you.

World Water Day

Take care of your heart. One day you might need it.

Do not be apart from who you love. Always wear your seatbelt

Senac Rio Photoshop Workshop

Make your English clear

Not even that missing ear gets more attention than mouth without care

Senac Rio Photoshop Workshop

Get rid of grease

Paper Mate Liquid Paper

A small faulty screw once crashed an airliner taking 219 lives. Your body is machine 10X more complex. Smoking can damage any single part of it.

We’re almost near the end of this advertisement ideas article.

Choose Your Story

Sometimes it’s not easy to stop. Efficient grip tyres

Pleasure in your hands. Playboy Magazine

Goodyear Ultra Grip Tyres

Face your fear.

Kills germs and whitens teeth

Your son imagines much more than you imagine.

Hot Park Water Park

Knowing the origin is everything. Unida used cars you can trust

Horror Nights. Really scary

Newsweek

Nothing happens without a soundtrack.

Show your hidden beauty.

For a kid a toy is never just a toy

One letter is all it takes. Don’t text and drive

Home theater 3D sound LG. Every side of the sound

Just one non-original part changes the whole story

Don’t let the stains tell the wrong story

No logistic challenge is big enough

I hope these cool ads have inspired you, churning up creative work ideas so that you can work towards interesting advertisements for your audience.

If you liked this article with advertisement ideas, you should also check out these print ads articles:

• Nike Print Magazine Ads That Boosted The Brand’s Popularity
• Remarkable Anti-Smoking Advertising Campaigns – 53 Examples
• The Best 40 Beer Print Advertisements

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