Design your way

Wednesday, May 14, 2014

Presentation is everything. You can have the best thoughts, designs, ideas and concepts in the world, but they are meaningless if you cannot communicate them to clients, employers or others.

To help others to understand an idea and concept, one may make a presentation, model, prototype or draw an idea to get to agreement or an understanding. Graphic designers do the same thing by making a mockup of an idea or concept.

Many times when creating designs, graphic designers could be tempted to send out a flat graphic to the client. Sometimes it is perfectly right to do so; however it is much more effective when there is a means for people to imagine a design as it will eventually look.

Whether a designer is presenting designs to clients or displaying his or her latest work in a portfolio, making the effort and taking the necessary time to present work to its best advantage really increases its value and shows the design in its intended form.

A mock up is a model that allows you to represent the design digitally, as the project will eventually look in the physical world.

Displaying your stationary, branding designs, business cards, posters and flyers in real looking settings, as though they have been professionally printed and photographed, has never been easier. Examine this collection of free PSD mockup templates for yourself and I’m sure you will use them as soon as you have a good opportunity.