A survey conducted by Google claims that a majority of shoppers now use the internet to find out more about local companies. The bottom line is that, if almost all of your prospective customers are interacting on the web, you need to be there too.
If you have a robust internet presence, your marketing methods will naturally become much more effective – this is true no matter what the nature of your operation or what sector you work in.
In this age of constant connectivity, it is a question of ‘when’ and not ‘why’ you should be building up a strong identity on the internet. In fact, all companies – large or small – will need to confront the task of setting up a valuable online platform at some point. To learn how to get your designs noticed, you need to get to grips with the web.
Time to Get Some Exposure
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It is very important to establish a strong online identity these days, because almost everything that we do now is done within – or connected to – the digital world. This is the case whether you are putting together a website, writing a blog, or designing a new logo. For all of these things to be a success, they need a band of trusting fans who want to interact with them.
For print designers too, there really is a need to establish an online presence. There is no real excuse for failing to have an internet portfolio – even if you already manage a great physical portfolio, which is entirely offline, the online version is still necessary. It is a vital aspect of working out how to get your designs noticed.
Always Keep Your Portfolio Relevant
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Your design portfolio is essential when it comes to make it through the often harsh and unrelenting world of the creative sector. There are lots of prospective clients who make the judgement as to whether or not to work with a designer based on the strength of a portfolio alone.
It represents a summary of your talents and learning and it provides indications as to your personal methods, preferences, strengths, and values.
This is why you should treat your portfolio like a kind of organic CV. It works in the same way – you have to keep the information relevant and current and carefully presented. If you do this, it will sell your skills all by itself.
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It should stand as a self-assured picture of your professionalism, value, and advantages as a prospective client. You should not be afraid to really sell yourself; do not hang back – this is part of learning how to get noticed as a designer.
The reality is that current content is essential for any online platform. This is especially true if the platform is marketed via the use of social media.
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Thus, a robust online identity needs to incorporate a blog and an image collection space where you can reveal details of new ventures, assignments, and interests. You should always keep content linked to your work; even if you are not producing a lot of new work, this content can keep things exciting.
Create a Website
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If you created an online platform quite a while ago now, it could be ripe for an overhaul. The design might still be fairly modern and current, but user behaviors will have altered and this is a good enough excuse for a bit of tweaking. The amount of mobile users is predicted to exceed the amount of desktop browsers over the coming 3-5 years.
This means that your online platform is not going to be quite as valuable as it used to be – particularly if your website cannot instantly resize to fit different displays. (If you do not know whether your website can do this, access it from a mobile phone. If it cannot, the content will not reshape itself to fit the smaller screen).
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As soon as your website reveals itself, you need to start capturing the interest of users and persuading them to keep browsing. You need to make them believe that they have landed on a website which will give them everything that they need.
Optimize Your Website
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If you do have an online platform, you need to make sure that it can be indexed by search tools. This is important because 89% of shoppers rely on search engines to find out about products, services, and commercial deals before they think about making a purchase. To make the most of this, you must include search engine optimization techniques within your website content.
The easiest way to grasp SEO techniques is to know that the greater the number of inbound links to your content and the more current and valuable the information is to specific search terms, the more exposure your website will get and the higher up the search listings it will be placed.
Feedback is important
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Whether you agree with it or not, users will rarely just accept that you are valuable because you claim to be. This is why referrals and reviews, given as direct responses from customers, are great for representing the general consensus about your work or services. There is absolutely nothing preventing you from displaying positive feedback on your website.
Whilst you might think that the integrity of your work is enough to sell it, you really do need the back up of some satisfied customers – reliable reviews offer trust, confidence, and dependability.
A valuable way of exhibiting your skill is to add information about former clients. So, if you have interacted with a big name enterprise, it will make you seem even more professional and talented. This is a quick and easy way to add more integrity to a portfolio – remember to add links to the clients as well.
Benefit from Social Media
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You should know that social media is a vital aspect of building up an online identity. It enhances your chances of securing extra profit and accumulating consumer trust. It is a very important part of learning how to get noticed as a designer.
It enables shoppers, prospective buyers, and any other interested people to interact with you quickly and efficiently, via a platform which is prominent within their everyday lives anyway.
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It is clear to see that Twitter and Facebook are the most standout social media platforms, so if you do not have time to manage a presence on the others, do not worry about it – sites like LinkedIn and Pinterest are handy, but they should only be tackled if you have the time to really look after your profile and connections.
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