Design your way

Consumers rarely purchase unseen items. They are interested in examining products closely before making a final decision. We can all agree that it is impossible for one to physically inspect items being sold on the internet and this is the primary reason why sellers should make an big effort to make an exceptional online sales presentation. This can be done with clear photos and excellent sales copy.

Images play a vital role when it comes to marketing goods on the internet. They have the power to help online marketers secure substantial conversion rates for several different reasons. Consumers are now expecting to see rich images of products that can improve or enhance their lives. Consumers are also less inclined to purchase an item that only has a text description. Recent studies show that images have stronger influence on the behavior of shoppers.

Individuals are now more interested in connecting with the site owner. This is one of the main reasons why many online merchants are now adding social features and photographs to their sites. Using the correct photographs can increase your conversion rate substantially. They can also help you form a bond with your potential customers.

Images play an important role in the world of e-commerce, but they have not received their proper recognition for helping marketers earn a comfortable living. Some feel that images do not have a great impact on the mindset of consumers and do not use images because they cannot find an instructional guide that can teach them use photos for conversions and sales. That’s pretty silly.

Let’s take a close look at some solid tips that can help you learn how to use images to secure a high conversion rate for your e-commerce website.

Use high quality and detailed images

Landing pages have featured poor quality images for many years. Many online entrepreneurs have made the mistake of using low quality stock images for their landing pages. This trend has recently changed due to the efforts of large marketing companies.

These marketing companies understand the importance of creating a great impression on potential customers. They are only interested in using high quality stock images that will influence site visitors to make a purchase. This is one of the reasons why they have very high conversion rates.

Images are designed to help the consumer learn more about the products being offered by the virtual merchant. They provide detailed information in a simplistic manner. Images are a critical component of the sales process. They help people understand the details of services and products.

Marketers should provide photos that display multiple views of the item. In some instances, an accurate zoom feature can be very effective in helping people see the finer details of the prospective product or service. Products such as white papers and electronic books can benefit from an accurate zoom feature. Providing a detailed table of contents can also increase sales substantially.

Use photos of people who are showing emotions

Many individuals are controlled by their emotions while shopping for products and services. Making an effort to influence the emotions of potential customers can help you gain an edge over your competition. People are now becoming more cautious when it comes to purchasing products and services on the internet.

They are more inclined to spend their money with a virtual merchant who has a site filled with people who are displaying positive emotions. For example, photos with people smiling can increase your chances of making a sale. You should never underestimate the power of emotions!

The majority of your site visitors or prospects are not dumb when it comes to making an informed buying decision. They will more than likely exit your site without making a purchase if your site is filled with images that are associated with negative or bland connotations.

You should make them feel comfortable and happy. This can help you form a lasting bond with them. You will always benefit from the advantages of leveraging photos that display positive emotions.

Also, it is worth mentioning that it would be a grave mistake for you to use cheap or cheesy photographs on your website. Cheap and cheesy photographs can hinder you from establishing a strong virtual sales presence.

The pictures should revolve around realism. Many online marketing experts encourage site owners to use stock images for their sites. That’s not necessarily a bad thing, but using stock photos that look like the generic stock photos that everybody knows might backfire.

Use humor if applicable

Photos have the capability to entertain and inform. Using humor can help alleviate the suspicion one may have once they visit their site. Some people are drawn to humor when it comes to making a purchase on the internet.

Considering this, you may want to consider injecting some humor in your site’s sales presentation. It could help you establish a well-known brand in your niche.

Use photos on testimonials

Television commercial producers have used the same strategy for many years. They use actors, professional athletes, and common people for endorsement purposes. Television viewers are more prone to purchasing items that are being used by people from all walks of life.

Studies show that people are also interested in getting a third opinion on a service or product. Seeing photos in the testimony section can increase the chances of a prospect making a purchase. Prospects want to see if others have experienced success with your product or service in the past.

Make the customer look where you want

Online marketers should always place place important images close to a navigation feature, opt-in form, or purchase button, having the subject looking at the site element that you want the visitor to see. This can help increase conversions with ease.

Show products in use

Showing products in use can help prospects see the advantages of making a prompt purchase. This can also help create a feeling of need within potential buyers. Prospects will be able to see how your services or products can enhance their lives. Product shots in the most appropriate environment will help the potential customer see how it should be used.

Place the images carefully

Marketers should also understand the importance of image placement on e-commerce websites. One should always place images in a pattern that can help potential customers gather more pertinent details on the product or service. Some virtual marketers fail because they have too much space between their photos. Too much space between the photos will not help you increase conversions.

Consider using 360 degree photos

This is a new and innovative way to display your products on the internet. The popularity of 360 degree photos steadily increases as time progresses. It revolves around capturing several images of your product from different angles.

The images are placed in a manner in which your visitors can see detailed images of your product from every side. This is one deluxe selling feature that you cannot afford to ignore. Many marketers are experiencing success with 360 degree photographs.

Conclusion

Photographs will always play a vital role when it comes to educating and influencing consumers in e-commerce. You should always examine the photos on your site periodically. This simple step can help you determine if the photos are helping you secure sales.

The designer is always responsible for image selection. User experience professionals should always play a serious role in how images are chosen for the purchasing process. Online marketers are now discovering that using a placeholder for photographs in wireframes will only provide poor results when it comes to sending strong marketing messages. Carefully chosen images can work well if they are of exceptional taste.

E-commerce site owners should not forget the issues written in this article mind when it time comes to research for photos that should be used on their sites. One should always learn more about a photo’s purpose before selecting it. This can help you choose photos that can convert visitors into customers.

You should test the changes you make on your website from time to time. This measure will uncover important results such as traffic and sales changes. Testing is the key to running a successful online business.