Design your way

Monday, August 4, 2014

Hundreds of fonts are available to any web designer and if you are a savvy designer you can incorporates type into the design of a page so good that you will make it a focal point.

There are three main functions for type on a website. The first and most common use for fonts is in text. It’s essential role is to make content readable and easy on the eye.

The second use is the font for headlines. Their purpose is to catch the visitor’s eye but still blend in with the surrounding text.

The third is type used as a design element. It can be big, bold and dominating. It takes skill and experience to effectively use type as a center of a website’s overall design. When it’s done right, the result is an elegant webpage with a sense of precision and eye-catching form.

Before a visitor reads any text on the page, design typography creates an atmosphere, eliciting a response much like the tone of a person’s voice. We don’t have to hear what they say, simply listen to the sound and tonality to form an impression of them.

Your website visitors can absorb the big font without actually reading its meaning, forming an impression of the entire website at a glance.

The purpose of large typography

When type is part of the design of a website, its purpose is to convey the message of the designer in a way that is both distinctly visual and, at the same time, textual.

By balancing the visual and textual elements, the designer appeals to the visitor’s artistic sense and at the same time entices him to read further.

Large type stands out among other elements on a website, especially when surrounded by large areas of white space. It makes it the perfect way to highlight information you want people to focus on quickly. It works especially well for call to action buttons and main titles.

The use of big type isn’t new. It has been part of designers’ toolbox since the invention of type.

The size and flowing proportions of each letter of large type focus attention even if the color is the same as the text on the website.

Big, bold type also helps with branding consistency, which is very important when a company is trying to get visitor recognition online. By using the right font, a designer can give the typed word inflection, emphasis and even warmth.

Showcase

Notice the well defined personalities of each of the following websites. Their designers have used typography effectively to make a statement, to get attention and to be remembered by site visitors.

Big is good. Whether the font you are choosing is for the menu, buttons or the name of your client’s blog, big gets the job done. Large characters send a clear message, much more so than smaller type.

Your choice of fonts to use as big, bold design elements is almost limitless. Many websites offer them for free.

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