Design your way

Tuesday, September 23, 2014

Have you ever visited a website you thought had good information but did not feel like reading through the web page? Chances are that the website had paragraph after paragraph of text with no headings. This is an example of the use of poor typography is web design.

Although some website owners are tempted to think that only quality content matters, readability matters as well. Typography is one of the most important elements of good design that is overlooked by many.

Good website typography makes web pages more appealing. As a result of good typography, you can lead a reader across a web page based on the usage of font characteristics and images.

Typography is not just about using different fonts types and sizes. It is about understanding that the use of different font characteristics allows readers to organize information into separate chunks and thereby process the information better.

As a result, you can get your important points across and communicate better. Although mastering good typography demands extensive experimentation and understanding of web design, it is well worth the effort to keep readers engaged and not lose visitors.

To begin mastering this skill, you should understand the basic structure of typography. For example, understand what font sizes, font types, and colors are applicable to the various design elements of a web page. You may use a different font size for the heading of your webpage versus the subtitles.

Besides understanding the basic structure, it is important to understand the relationship between all the design elements and typography. This will help you choose the right colors, images, font type, and font size. Experiment with different combinations to create a website that enhances readability and communicates your main points.

In addition to having basic knowledge of typography and experimenting with different style elements, studying other websites can also help with mastery. Exploring other web pages will give ideas you can use on your own site without having to start from scratch. If you find a good style that fits your web page, you should incorporate it into your website.

Although overlooked by many, good website typography is essential in keeping your readers engaged and interested in your website. Keep and increase readers by mastering this skill!