Design your way

Tuesday, September 9, 2014

The Internet is a crowded place with many websites vying for the attention of busy consumers. It’s not uncommon for websites to see bounce rates as high as 70%. In order to attract and engage visitors, a website must stand out. The best way to do that is by choosing a bold design that also improves usability.

When a site has optimized its layout, it makes a statement. The right things will pop and the visitor will understand exactly what is expected of them. On the other hand, cluttered sites with limited white space and too many calls to action can confuse visitors. Confused visitors won’t take any action and will most likely leave the site quickly.

The first step to optimizing a site is to determine what is necessary in order to achieve desired goals and functionality. This will act as the foundation for everything else – colors, pictures, layout, etc. Looking at other sites for design inspiration can help get the creative process on the right track.

Because the creative design is so important, it’s important to take action. Great sites aren’t designed based on luck; they’re designed after careful research and testing has been done. Use the examples provided to find the inspiration needed for your website.