Design your way

Thursday, March 5, 2015

Since the invention of the printing press, typography has evolved to become a complicated and beautiful element of modern design. Typography is ubiquitous in daily life; every single piece of media you see was meticulously crafted to give you a specific impression of the product and brand. The appropriate use of typography can elevate a brand to an identity that sticks in the mind of the client, or turn a blog post into an extension of the ethos of your work.

The perfect melding of typography and other elements of design can evoke more than just effectiveness in the viewer, but can be just as emotionally provocative as any other piece of art. Typography brings about cohesiveness in any work that it is in, from web design to album art. With proper type, a simple page of text can become a work of art, well-balanced and perfectly proportioned.

Almost every modern designer uses various methods and styles of typography in their work, ranging from classical fonts to custom fonts made just for the company. The font choice, which is just one tool in the typographer’s tool-belt, can help your graphics become more effective in both creating a brand identity and effectively communicating the information you need to get to your customer.

Because there are so many different styles and methods of typographical design, designers have multiple sources to draw inspiration from, ranging from posters to web design. This compilation of typographical works is composed of things I’ve found that may be both beautiful and a good resource for designers looking to be inspired.