With the growing use of mobile devices, websites are no longer just for desktop computers. Mobile traffic has increased significantly over the past few years and continues to grow as more people rely on their phones to browse the web.
Google even launched an update in 2016 that rewards responsive websites with a higher search engine ranking over non-responsive sites because it sees them as more user-friendly. The thing is that Google cannot threaten every website that does not have a responsive or mobile-friendly design. Hence, it rewards those who have it.
Here are some other ways a responsive website can benefit your business:
Mobile Traffic Is Growing
Mobile traffic is growing and will continue to do so in the future. In fact, mobile devices have become more popular than desktop computers, as they allow you to access the internet from anywhere. Mobile traffic is also expected to continue growing as more people switch over from desktop computers and laptops to smartphones and tablets.
Suppose you want your website to be successful in today’s digital world. In that case, having a responsive design will help increase its visibility on search engines like Google, which gives preference to mobile-friendly websites when ranking them in their search engine results pages (SERPs).
According to Statista, the global mobile internet traffic was 31.16% only a few years back in 2015. However, the number has risen to 59.16% in the 4th quarter of 2022. This shows that there is a 28% increase within 8 years.
Links Are More Important Than Ever
Links are still the most critical ranking factor. And although they’ve changed, links remain an essential part of SEO. Links from high-quality sites that share your content will boost your website’s reputation and increase its visibility in search results.
Links can also give you an edge over competitors who don’t have as many links or quality ones. For example, if you’re trying to rank for “best pizza in town,” but there are lots of other restaurants competing for this exact phrase, and some have more than 10 times as many pages on their site as yours does. Getting links from trusted sources will help set yourself apart from those other businesses in relevance and authority.
The thing is that Google considers links as a way to determine the importance of websites. The idea is that more critical and authentic websites will likely have more links from other websites.
The importance of a responsive website reflects here, as top-tier publications will likely consider your website genuine if it has a responsive design. However, building a responsive website can be challenging. Hence, it is advised to seek help from professional agencies. These agencies will have all the required resources to build a robust, responsive website.
You can search online to find the right agency for your needs. You can select a reputed company like Revive Logic if you want a blend of experience and quality. With over 200 websites designed, the company can help develop the custom website you want for your business.
Improves Customer Experience
Responsive websites are easier to navigate, and they look more professional. This is because they are created with the customer in mind. A responsive website will be able to accommodate all devices, including desktop computers, tablets, and smartphones. The layout automatically adjusts to fit whatever device you’re using, so there’s no need for scrolling or pinching on smaller screens.
Customers who visit your site on their smartphones will have an experience similar to those who visit on their desktop computers. They can quickly find what they’re looking for without constantly zooming in or out. They’ll also know that your site was designed specifically with them in mind, not just because it looks good on smaller screens but because it’s easy to use across devices.
Customer experience is vital for your business. According to Spiceworks, customer experience has become the top brand differentiator, leaving behind both product and price. In fact, it can directly impact your sales. According to a PwC report, 32% of all surveyed customers will stop doing business with a company that has delivered a bad experience even once.
Responsive Design Increases Loading Speed
Responsive web design improves your website’s loading speed, a key factor in search engine rankings. When visitors land on your site, they want to see content immediately, not wait for the page to load. If they have to wait too long or if it takes too much data for their browser to download, they’ll leave and go elsewhere.
Responsive design reduces the amount of code required for different devices, so mobile users only get what they need when viewing from their smartphones or tablets. This helps reduce server load times and improve customer experience by ensuring that everyone gets up-to-date information quickly and easily.
Responsive Web Design Reduces Bounce Rate
Bounce rate is a metric that measures the percentage of visitors who leave your site without clicking any other pages. A high bounce rate means that people aren’t staying on your site long enough to read or watch anything, indicating that they didn’t find what they were looking for and/or didn’t like what they saw.
A good bounce rate depends on your industry and where you rank on search engine results pages (SERPs). For example, if your competitors have very low bounce rates while yours are very high, it might be time to rethink some things.
The average website has between 26% and 70% bounces. If yours has more than this number, there may be something wrong with how users interact with it, whether because there are too many ads or just insufficient content.
Conclusion
The benefits of responsive web design are clear. It’s the future, and it’s time for you to switch. If you have any questions about what we’ve discussed or would like help with your project, please don’t hesitate to reach out.
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