Design your way

Wednesday, October 2, 2013

No matter what business you’re in, your logo serves as the visual representation of your brand. When consumers see that logo, you want them to think of your company; what you do and what you market.

For most companies, quite a bit of thought and consideration go into the logo design. Everything from the colors, to the font, to the graphics say something about the company.

According to marketing experts, the most effective logo designs are those that are eye catching, yet not overwhelming to the viewer. They should be clean, creative, and most importantly, fonts should be readable. Many companies make the mistake of choosing a fancy, italicized font for their logo. While it may look elegant, a consumers need to be able to read the logo in just a glance.

So, if your company is just starting out, or looking to rebrand, make sure that you put a lot of thought into your logo design inspiration and keep in mind that it’s the face of your company.

Check out these 42 logos and notice the styles and techniques that were used on them and maybe you’ll find one style that you can try for your own clients.