Design your way

Monday, October 28, 2013

Although you can’t design without type, you can use mostly, or even only, type to create breath-taking products. In fact, many graphic designers and artists take exactly this route to communicate their ideas through their work.

Sometimes crazy, sometimes artsy, sometimes beautiful, these results often simply differ from what the viewer is used to. As the designers explore these new and unique horizons, their audience gets the opportunity to explore new viewing perspectives. This individualized experience is truly at the heart of inspiration.

Typography, the art of arranging, designing, and modifying type, is no easy task. It takes time and patience to create a well-designed and aesthetically appealing typography poster.

When utilizing typography as the primary design element, the designer’s focus moves beyond legibility; instead, the design has to be carefully crafted to ensure that the type is both legible and artistic.

The art of typography moves from the typographer who creates typeset to the designer who meticulously adjusts the size, letter spacing, and line length. This process, although long and complicated, allows the designers to create a product that is not only functional, but artistic.

These posters, made by masters of typography, bring the letters themselves to the forefront, showcasing the art of typographical design in a way no book or website can.