Design your way

Friday, October 18, 2013

Every day we are inundated with adverts, all around us. They’re in newspapers, on billboards, on websites and TV – and we’re exposed to hundreds on a daily basis. The vast majority of the time, we ignore them because we’ve learned to tune them out – but every so often you come across an advert that’s so clever, you instantly stop and appreciate it.


I wanted to explore some of the more interesting and clever print adverts that I could find – the kind of adverts that make you pay attention because they’re out of the ordinary, and make you think.


Each of these adverts has a message to get across, and instead of writing reams of copy, they’ve all done a great job of visually presenting that message in a way that’s imaginative, intelligent and unexpected.


I hope that you find this collection interesting and that it helps to give you some creative ideas that you can apply to your own work. If you’ve discovered any other interesting and intelligent print ads that you’d like to share, I’d love to hear about them in the comments section.


VW Precision Parking


VW Precision Parking Intelligent Print Ad campaign


LG Vacuum Cleaner


LG Vacuum Cleaner Intelligent Print Ad campaign


Omega Diet Dog Food


Omega Diet Dog Food Intelligent Print Ad campaign


Ford Transit


Ford Transit Intelligent Print Ad campaign


FedEx Express


FedEx Express Intelligent Print Ad campaign


Traid Vintage Clothing


Traid Vintage Clothing Intelligent Print Ad campaign


Volkswagen Scarecrow


Volkswagen Scarecrow Intelligent Print Ad campaign


Etisalat Voice Roaming


Etisalat Voice Roaming Intelligent Print Ad campaign


BMW – Feel Safe


BMW – Feel Safe Intelligent Print Ad campaign


Lego


Lego Intelligent Print Ad campaign


Bekol – Organization of Hard of Hearing People


Bekol – Organization of Hard of Hearing People Intelligent Print Ad campaign


Zoobiker


Zoobiker Intelligent Print Ad campaign


Fiat – Don’t Text and Drive


Fiat – Don’t Text and Drive Intelligent Print Ad campaign


Sky Company Parachuting


Sky Company Parachuting Intelligent Print Ad campaign


Hortifruti – Only The Good Ones Get In


Hortifruti – Only The Good Ones Get In Intelligent Print Ad campaign


LG Big Screen – ET


LG Big Screen – ET Intelligent Print Ad campaign


Borders Cook Books


Borders Cook Books Intelligent Print Ad campaign


Protex – Stay Away from Germs


Protex – Stay Away from Germs Intelligent Print Ad campaign


VW Commercial Vehicles


VW Commercial Vehicles Intelligent Print Ad campaign


Ebay – Yoga Mat


Ebay - Yoga Mat Intelligent Print Ad campaign


PlayStation


PlayStation Intelligent Print Ad campaign


Peugeot Parking Assist


Peugeot Parking Assist Intelligent Print Ad campaign


Curtin University


Curtin University Intelligent Print Ad campaign


Zurich Insurance


Zurich Insurance Intelligent Print Ad campaign


Westone Earphones – No Buzz


Westone Earphones – No Buzz Intelligent Print Ad campaign


Wear a Helmet


Wear a Helmet Intelligent Print Ad campaign


Land Rover Defender


Land Rover Defender Intelligent Print Ad campaign


Volkswagen Tarot Cards


Volkswagen Tarot Cards Intelligent Print Ad campaign


HotWheels


HotWheels Intelligent Print Ad campaign


Are there any clever, thoughtfully designed and creative print ads that you think we missed? Which of these ads do you like best? Let us know what you think in the comments!


Author bio


Alex writes for Print Express, who specializes in colour photocopying, posters & more. In his spare time he enjoys studying graphic and web design, and tries to sharpen up his Photoshop skills.








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