Are you wondering about the upcoming logo trends in 2019?
Which fresh logo designs will light up the 2019 arena? Why would they make a difference? A logo helps to identify a business but that’s not all.
It is also a sign of the times, a way of keeping your business looking clean and fresh and a way of showing how dynamic you are.
There is no better time for updating your logo than the start of a brand-new year. Trendy logos and bright brand designs will keep your marketing campaign sizzling hot.
All companies need to stay on top of the market. Logo trend will help you to keep your brand alive. From trendy typography logos to innovative agency logo designs, there are designs to appeal to all.
As the world moves at an increasingly fast pace, trendy logos help you to grab attention. Innovative logos help a brand to make a memorable impression. This will set you apart from the competition. A great logo will also share your brand, your values and that special quality only you offer your customers.
Logo design or branding in general?
The best logos in 2019 acknowledge the brand. A brand is always more than the products being sold. Logos represent these transcendent qualities.
Creativity, sex appeal, compassion and intelligence are all qualities represented by a brand.
Although a trendy logo doesn’t stand apart from a larger marketing campaign, it will eventuality become a symbol of these deeper messages.
The 2019 logo trends will focus on the design as a part of the brand. Logos are no longer seen to be a separate entity. Both the logo and the brand message should complement each other.
A professional logo design will become a simple and clear symbol which will help to identify your brand.
Vibrant colors and interesting contrasts
Bright colors return to logotype design for 2019. This trend is not only limited to creating great logos but extends to website design as well. There’s never a dull moment as unusual colors combine to create a palette which is both bright and alive.
Think of contrasting colors in interesting new forms. Pale greens with bright pinks, or dusty yellows combined with muted violets present a dynamic and interesting contrast.
Agency logos and popular brand are using vibrant colors to sell their brands. This pattern will only increase in 2019.
The predominance of the function over the design
Popular logo designs now focus on the simplicity and functionality of a design. How a design works in a range of different settings is now considered important.
Design trends have now become simpler as detailed designs are less versatile and can’t be reduced in size as easily.
Aesthetics are no longer seen to be as important in logo design. Instead, logos are important because they assist with identifying a product or brand. The logo is there to deliver a message about the brand. As a visual representation of the brand a logo helps to attract the right clients.
Simple logo designs are more important for clients who have an established brand with a good reputation. These clients can afford to present a logo which is less visually aesthetic and more practical in design.
If a brand has established meaning and reputation by other means, a logo will only need to be a visible identifier. New companies, however, often rely on a logo to stand out as a unique and aesthetic entity.
Simple geometric shapes
Simple geometric shapes are an important aspect of trendy logos for 2019. These simple shapes come in interesting combinations. Although these shapes may be simple and easy to use, they have a dramatic impact.
They also offer many possibilities for trendy designs. Interesting shape combinations are great for companies with a broad audience as logos designed in this way can be very versatile and open to a diverse audience.
Bold colors
Logo design trends for 2019 include bright, bold colors. Thick lines combine with bold colors. This style is reminiscent of pop art design styles. This design trend is not for all types of businesses.
Entertainment companies, design companies, and trendy companies benefit from this innovative logo design. However, companies with corporate goals may find this design trend for 2019 garish. This logo style is fun, playful and full of life.
Drawing on traditional art technique
New logo design draws on classic art techniques such as etchings, bas-reliefs, engravings and drawings. This gives designers the opportunity to create complex logo designs.
Combining traditional art styles with absurd designs enables creative logotype designs. Logo designs enter a whole new realm. Creating such interesting and unique designs will enable a brand to capture attention.
Simplify forms
In the past, agency logo designs have often been very detailed. Logos were complicated.
Popular logo designs have become increasingly simple. A simple design is easy to recognize as a part of the brand. Simplicity has become one of the popular 2019 design trends.
Parallelograms
As designs mirror brand goals, future progress, and new possibilities, it is no surprise that current logo trends include parallelograms.
The sides of these parallelograms point upwards on the right. Fresh logo trends represent company goals.
Subtle gradients
Modern logo design trends move away from a history of flat designs. Gradients were re-introduced with the Instagram logo, with bright, rainbow designs. Not all gradients are so defined, however.
Subtle gradients add depth to what was often simply flat design. Colors are often monochromatic. Some colors may bleed together as blues and purples sometimes do. This blending of colors has started a new movement away from flat design.
Golds
Not long ago, designers would often try to talk clients out of using golds. Innovative logo designs are now using golds to add a glitter to logo designs. Golds combine with gradients to add interesting marks to a logo design.
The print industry has used false bullion and metallic ink to create golds. Neither of these options is available for digital designs. While many clients have moved towards the digital world, gold moves the choice back towards the print media.
Fatty Fades
Design trends for 2019 draw imagery from wall art and carpets which had swirls, stripes, curls and zigzag designs. In fatty fades, color channels draw on inspiration from the seventies.
Geometric designs are mixed with Ombre colors to create a dramatic and exciting effect. The movement with this design is strong color channels.
Linear Fade
Not all fades are stepped and dramatic. Linear fades are nuanced. Channels are stripped and less intense in color. The best new logo designs have channels which may be either equal in width or may thin down.
The design is more sophisticated than casual and is very effective within a corporate context. Color choices determine the atmosphere of the design, which can be anything from joyful to serious.
Adding color channels creates a stylish statement which adds interest and impact to corporate logo designs. This look is set to become a new logo trend for 2019.
Field Lines
Field Lines began when designers focused on the outer lines of a design rather than the interiors. Mono lines are no longer thin but have become thick and bulky. These perimeter lines have become strong statements in their own right. These trending logos have a retro feeling to them.
Negative space comes to the fore with field line design trends. Some field lines serve as color channels which bring the design to life. The design carries a strong and consistent weight. This creates a balanced design which is effective even at a distance.
Cutouts
Typography trends have become increasingly minimal or clean lined over time. Cutouts continue this minimalist trend while adding creativity and interest. By using cutouts designers add embellishment and interest.
By removing a line or stroke here and there a logo design will stand out. Creating cutouts which are both legible and visually interesting can be challenging. However, it is well worth the effort.
Nostalgia
Within the world of interior and fashion design, there has been a move towards retro and vintage designs. This movement has moved into the field of graphic design resulting in innovative logo trends.
Designs are influenced by fonts, colors, and patterns from the ’70s, ’80s, and ’90s. This nostalgic trend has been visible in screen logos such as Stranger Things which draw on influences from years gone by.
Punctuation as an element of design
Cool modern logos often make use of punctuation as a metaphor. Commas may hint at words or conversations to come”. Full stops add precision.
This new logo trend is new and exciting but not linguistically correct. Punctuation may frustrate language lovers but it does make a bold statement. Punctuation adds more than just aesthetic appeal. It creates a conversation with your clients.
Outline
In the sports industry, the best-looking logos always had an outline. This outline was often grey and represented a team. Now though this outline as become a design trend. Logos outside of the sports world are now encased within a grey outline. This trend will give all companies the opportunity for cool logo designs in 2019.
Responsive, contextual logos
From crazy logo designs to simple typography, the new trend is towards responsive designs. Designs are no longer simply aesthetic elements that viewers are able to identify with. Now there is an understanding of how a design will be used.
Digital designs are used on a range of different devices. Print design can be applied to business cards or billboards. Some designs may be used within a specific context such as on bookmarks or coasters. 2019 design trends take this context into account. Logos are therefore designed to be responsive and to work according to context.
Architectural details
New logo designs are making use of architecture to create innovative designs. Although architecture has been used in logos ‘ this has now extended beyond architecture companies. Space has always been an important aspect of design.
Bookshops, coffee shops, and retailers often use space to create a specific feeling or atmosphere. This trend in now moving into the graphic design industry.
Graphic designers are starting to explore how to use spatial features in logo designs. Building blocks, windows, staircases as well as window features can all be incorporated into logo designs. This trend is most effective with an established company with a good reputation.
Vibrant, energetic designs
The latest logo trends are vibrant and fun. Fun designs have always been popular but this popularity is increasing as the world becomes increasingly uncertain. With the climate change and economic uncertainty that sometimes seems to dominate, people are turning to fun experiences in order for relief.
At the moment fun is completely irresistible and is, therefore, one of the biggest design trends of 2019. Think of bright colors, creative typography, and cute designs.
Using metaphor
Metaphors are not new to design and logos have always been used to share messages. Now however, metaphors have entered a new realm in creative logo designs.
Creative and curious expressions dominate. Trendy logo designs push meaning to new depths. Not only is a logo a means of identifying a brand. It is also a way of expressing the brand.
Experimental techniques in typography
Creative typography has always been an important element in design. From traditional fonts to modern sans serif designs, fonts are continually being modified and recreated. Fonts are currently moving into a more creative realm.
Bright lettering, illustration techniques and photographic overlays are all included in creative typography. 2019 will be a year of experiments, creative layout and font manipulation. It is time to be truly creative.
Grid-based logos
Grids have been an important aspect of innovative logo designs for a while now. Grids assist with creating a balanced layout and they are an important element in responsive design.
In new design trends, grids are becoming more dominant. Grids are a way of working with typography. They are also coming out of the background in the form of a subtle or bold trellis.
Masking and layering colors
Contemporary logo designs use masking and layering to create interesting patterns, shapes and to add creativity. Masking and layering can be subtle but also adds creativity”.
White space, color and pattern combine to add new and exciting elements within the logo. The result is abstract and creates innovative logo designs for 2019.
Simple typography paired with monograms
Popular design trends are currently embracing the classics. Both letterforms and names can be created using interesting typography.
The best trends in 2019 are embracing a combination of great typography with monogram style designs. These monograms are precise and very sophisticated but with a modern twist.
Geometric shapes
With the new trend towards simplification, it is not just typography which has become simplified. Imagery has also simplified with the use of geometric shapes. Minimal geometry has become a popular logo trend in 2019.
The simple shapes in basic geometry are versatile and easy to use. A great number of designs can be created from simple geometric shapes. As a result, this popular design trend will appeal to a broad and very diverse audience.
The effect of overlapping
There were always logos which used overlapping shapes but this has become a new design trend in 2019. Shapes which overlap onto others form striking logos with interesting and very creative designs.
Companies looking for fresh designs benefit greatly from overlapping shapes, as do those wishing to rebrand. Overlapping shapes symbolize innovation as they reminded us that by bringing together a combined viewpoint, we can create something completely new and original.
Color transitions and gradients
Flat design has dominated design trends for a number of years now. Gradients started to reemergence as a 2017 design trend.
This trend has become more popular during the last year. Color transitions can be either subtle, as mentioned above, or interesting. This trend will continue to appear in some of the best logo designs of 2019.
Creative lettering
Innovative typography has continued to make a splash over the past year. After years of minimalism, typography has become bold, creative and striking in design.
Trendy logos experiment with fonts. Interesting new techniques include changed alignments, interesting spacing or keening, combining different fonts, composition and replacing letters. This helps to produce creative text and striking designs.
The use of negative space
Negative space is not new to design trends in 2019. It has been around as a part of the design world for a while now. 2019 design trends have increased the use of Logos in which negative space is used are not a radical innovation of this year. However, the use of white space has developed and increased. Images and even typography come to life using white space.
Ending thoughts on the logo trends
The best logo trends for 2019 are innovative and creative. The trends mentioned above draw on gradients, color channels, interesting typography and thick lines. After years of minimalism, the new trends are bold, creative and exciting.
Understanding trends is an Important part of a designer’s work. These patterns will assist with creating a context for this year’s designs. As a designer, you don’t need to imitate the trends. Instead, all you need to do is draw on the ideas which are currently used in order to create new and exciting logo designs.
When creating exciting designs, context is important. How designs are used, and the needs of a company are both important to consider. Both relevance and context are important a well thought through and carefully considered logo makes a great advertisement for a company.
Logo designs are complex and have a great deal of meaning attached to them. The goal of a logo is to send an identifiable message to a company. Drawing on the best trends of 2019, designers are able to send a helpful message to the audience.
If you enjoyed reading this article about the logo trends, you should read these as well:
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