Have you ever wondered what makes a marketing strategy successful? Well, you’re about to find out. A winning marketing strategy focuses on the solutions supplied by the products or services your company delivers in today’s world. Accordingly, as a business owner, whether you’re just starting your business or have been in the industry for a while; your marketing strategy should always aim at solving your clients’ problems.
As much as you’d like for it to be so, not everyone requires your services. So, it is advisable to work towards attracting clients who are interested in what you have to offer; this is lead generation.
Although most agencies and businesses are primarily concerned with increasing brand awareness, strategically developing quality leads is critical in the sales process. You must be able to convince your target audience that what you sell is what they are looking for.
A great way to get this done is by utilizing various digital marketing platforms to dish out premium content to your audience. Are you now thinking of the best ways to retain your clientele and improve the quality of your content? Well, this article touches on five ways you can do all that and even more.
Keep reading to get all the information you need!
5 Ways to use compelling content to generate leads
Content marketing involves creating and distributing relevant articles, videos, podcasts, and other media to attract, engage, and maintain your audience. It is a simple and successful and effective way of attracting your target audience organically.
88% of B2B marketers employ content marketing as a strategy to generate leads, and it has proven to be three times more effective in attracting paying clients.
Reeling in clients is one thing; persuading them to buy your services is another. You have to convince them that they are in the right place. This can be accomplished by producing excellent content.
Also, it isn’t just sufficient to put out content. Why? Because your content should also be able to influence your audience to use your services. Hence, the need to learn tips on how to use compelling content to generate leads.
1. Know Your Audience
In order to determine what content works best in terms of generating quality leads, you need to know and understand the personality of your desired audience. Your clients are more likely to buy your services if you create content that helps them and resonates with them.
To do this effectively, take out time to analyze your clients’ demographics and other information as they navigate your website and popular social media platforms today such as Instagram, Tiktok, snapchat, etc.. This helps you make the necessary decisions on what content works and what does not.
Additionally, leverage social media tools to get insight into your audience preferences, reactions, and feedback. With this information, you will be able to strategically dish out content tailored to suit their immediate needs.
You can use such content to learn the habits of your audience further. This makes it easier to understand their concerns, and you can subsequently come up with appropriate answers. Your target demographic will undoubtedly seek out your brand and purchase what you have to offer.
So, just by familiarizing yourself with your audience and knowing what works with them, you will be able to generate quality leads.
2. Use Catchy Graphics
The human brain has been conditioned to remember the pictorial version of what they see compared to the written version; it processes images 60,000 times faster than text.
Although the use of words in content creation is generally inevitable, it is advisable to use fewer words and more graphics in order to leave a lasting impression on your audience. 95% of B2B buyers prefer short and visual content as opposed to long and wordy content.
The use of graphics such as pictures, charts, and infographics as a content marketing strategy, help capture viewers’ interest and make your message easy to understand.
Capturing their attention is not the only thing your graphics should do. Your graphic should have a clear CTA, one that stands out in the graphic, which directs the audience to a specific landing page or your homepage and generates leads for you.
Considering the evolution of social media and the rate at which information is passed every millisecond, you do not want to overwhelm visitors with too many words. They might be too boring sometimes and not everyone has the patience to read through bulky write-ups. Your job is to make your content enjoyable and stress-free.
3. Put out trendy content
Once you have been able to generate a lead, the next thing you want to do is to nurture it to keep your clients loyal. The nature of the content you put out influences the buying decision of your potential client either negatively or positively.
After you’ve successfully attracted your target audience, you’ll want to keep them pleased by releasing useful and timely material regularly. Using trendy content helps generate traffic to your page by attracting people who aren’t looking specifically for it.
To accomplish this, you must generate material that is based on credible patterns.
Strive to educate and inform your audience through your brand. What this does is that your audience becomes aware of your brand and consistently seeks you out for credible information. As time goes on, they might convert to paying clients.
4. Use incentives
The use of incentives as a content marketing strategy encourages your audience to do business with you. This is known as Incentive Marketing.
Incentive marketing is strategically using motivational devices to influence your audience to act. It involves using incentives to encourage your clients to buy your products or use your services.
By attaching incentives to actions taken on your page, visitors become interested in your services while navigating through the content posted there. Incentives boost conversion rates by more than 70%.
There are several incentives you can offer your clients as an agency.
For example, you could provide your first few clients free services, offer discounts to loyal clients, or reward referrals. This way, you get to enhance engagement on your page, creating good publicity for your business and generating leads in the long run.
5. Personalize email copies
In recent times, email marketing has become a popular and effective way of engaging clients as well as generating leads. This marketing style gives you an opportunity to grow a community for your brand.
Almost everyone reads their mail on a daily basis; to stay in your clients’ minds, you have to create an interactive email copy that speaks to them.
For new subscribers, you should use personalized and welcome email templates – there are several newsletter layout ideas on a tool like Flodesk that make them feel accepted into your online community. In the case of already existing subscribers, take out time to create emails that make them feel understood and appreciated.
Your subscribers should never read your emails and feel like they were sent by bots.
Once you are familiar with your audience, creating personalized and effective email campaigns will not be a problem. At this stage, you know and understand their needs and you have to communicate this through your mails.
In addition, don’t be too quick to throw your products in their faces. Avoid sending emails only as a marketing strategy. Instead, use it to inform and educate your audience. Try using your mails to give them valued content and then, sell yourself naturally.
Why you need great content to generate leads
So we’ve spoken in-depth about how you can effectively utilize your content for lead generation. By now, you should be able to identify a few benefits of great content for your brand if your goal is to generate quality leads.
Here are some of the benefits.
- Increased client base
Quite naturally, a consequence of putting out good and helpful information for your audience is that you get an increased follower rate. Consistently doing this converts these followers into leads.
- Paying and patriotic clients
One of the benefits of consistently putting out good and compelling content is that you attract clients who are loyal to your brand and will effortlessly pay to buy your products. Just by posting good stuff, you have converted your audience to paying clients.
- Increased brand awareness
Well-structured and strategically placed content always ranks higher on online platforms. Content marketing gives you the freedom to present your brand the way you want.
Being able to successfully use content marketing is an indirect way of promoting your brand. While you are actively thinking up great content marketing strategies, you end up creating awareness for your product or service, which translates into generated leads.
- Brand credibility
When you constantly put out compelling content, your brand becomes identifiable as a credible one. Your clients trust you and would readily recommend your brand to family, friends, and colleagues. This way, you generate quality leads.
- Profitable sales
The goal of every business owner is to make profitable sales. By taking out quality time and money to develop your content marketing styles, you indirectly increase your market base and this translates into profitable sales for your brand.
Conclusion
Every marketing strategy you adopt should be designed to motivate your target audience to make a purchasing decision. While making a quick profit is great, organically growing your market base through content marketing is important for lead generation.
Businesses can benefit from this as it allows their websites to generate more traffic, leading to better client service and increased sales.
To generate quality leads for your brand, you have to familiarize yourself with your audience, use graphics, put out trendy content, use incentives, and personalize email copies. All this ensures your clients feel more connected to you and your products and services remain beneficial to them.
Thank you for your time.
Author Bio:
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.
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