Design your way

Thursday, July 10, 2014

Brands are the core of any business. When someone is looking to buy a product or a service, the only thing that sways them towards one option instead of another is the fact that they feel strongly about a specific brand.

Therefore, how you build the symbol of a business in various channels is crucial to attracting and keeping clients. Here are the three must-haves of personal branding.

Logo

A logo is the place where your brand is placed front and center for everyone to know. You need to have a powerful image that does justice to the product(s)/service(s), and makes one business stand out from all the rest.

When creating a logo, the most important aspect is to be mindful of the colors you choose, as each draws certain emotions from the audience. A well-designed logo makes people instantly recognize the brand identity, and pass judgment in its favor.

Business card

A business card is a mobile resume in small version, and a direct way to push forward the brand to potential customers anywhere. If done right, it enforces credibility, sends a message of professionalism, and makes a great first impression.

The business card is supposed to consolidate a brand, and not stray from it one bit. As such, it should include the logo, and the advertising slogan. Design, stock, and ink color are equally essential in making a good business card.

Website

Whenever someone is even mildly interested in a brand, you can be sure that they will check out its website using a phone, tablet, or desktop device. Whether you wish to market a small freelance business, or establish a corporate-level brand, it’s paramount that you help that brand work its magic in the online environment, too.

First off, how much attention span do you think a new visitor allows for a site? It’s quite limited. In just a few seconds, the public has to both grasp what you’re about, and like it. So, you need a website that loads fast and functions well on all platforms and browsers.

Then, the logo and a strong value statement have to greet visitors from an eye-catching section of the site. Besides, you need appropriate colors, fonts, images, and tone in text to convey that brand’s personality, so that visitors commit it to memory.

You can always enlist an efficient website builder to make your or your clients’ personal brand known on the web. One such tool is IM Creator. I think it’s a great idea to launch websites for any type of business through this platform, because it’s easy to use, and proficient.

You can choose from a wide variety of handsome site templates that are cross-device and cross-browser responsive. Then it’s child’s play to drag-and-drop the logo, images, and set the other content components that make up the brand. Besides, a free source of crisp stock photos is only a click away.

Conclusion

The success of any business depends on how its branding is devised. You can have the best product or service in the world, but if you don’t present it in the right form across the internet and in printed materials, no one will give it a second thought. The logo is the quintessence of your brand, and the first barrier to cross.

The second one is an appealing business card to seize each opportunity with, and the final step is a fully-fledged website that gives the public a memorable incursion into your brand.