One of the things that makes a company great is when we speak about its marketing strategy. Of course, there are also the goals and expectations that they set for themselves. Any brand wants to build awareness around its image.
Red bull ads are an excellent example of how a company managed to position itself so well in the market. Even though they had a short history, they managed to use their campaigns to create some of the best ideas in the industry.
The brand was launched in 1987; Red Bull is an energy drink that was sold by an Austrian company that has the same name. It has one of the highest market shares in the energy drink industry. Five billion cans get sold every year.
Any company that wants to create a successful marketing campaign needs a social media presence. Red Bull knows this, and they a lot of advantages to this. This is why Red Bull ads are a great example of what good campaigns look like.
The motto “Red Bull gives you wings” is probably one of the most known messages that make us think at the brand. The message is not just aligned with what the company does, but it works both online and offline, as well.
Cool Red Bull Ads
‘Giving Life to the Night
Giving life to the night is one of the Red Bull Ads that got a lot of attention. Here 2475 Red Bull cans that got recycled were turned into a new and renewable source of energy. It converts thermal heat from the sun into electricity, and in the night, it lights up.
The campaign was part of their “Charge Ahead into your Dream” that aims to empower individuals to fulfill their dreams. Red Bull and the global marketing agency VMLY&R started working on this red bull ad in 2018. They dedicated a lot of energy and time, but the result is indeed a strong one.
#thissummer hashtag
As they are focus on building their brand, Red Bull ads always bring good results. This campaign was done as a teaser just before the summer hit. To get an audience focused on the new look of the cans, they had a great idea. Images and videos portraying typical summer days were added.
This increased the chances that the brand got associated with the #thisissummer hashtag trend as any of the nearest competitors.
Red Bull TV Commercial, ‘World of Red Bull’ Featuring Travis Rice
The well-known snowboarder Travis Rice and his team take inspiration from Earth. They watched the water cycles and set out across 16,000 miles around the North Pacific. What they did there was to surf, skydive and bike are the most amazing landscapes in the world.
By doing so, these athletes embody the world of Red Bull and what can be achieved.
Science Behind – Break dance
The science behind was another Red Bull advertisement that did an excellent job. It was used to get a scientific approach to sports performances.
Red Bull TV Commercial, ‘Vampire: Sunlight’
When a vampire sucks the blood from a woman that just had a Red Bull, he can’t sleep during the day. When he awakes from his coffin, the light destroys him in ashes. Red Bull ads like this one are very ingenious as this time; the brand might not always give wings after all.
Canyon
This prin advertisement created for Red Bull was indeed a creative one, and it targeted Non-Alcoholic Drinks.
Red Bull TV Commercial, ‘UFO’
A UFO can be seen landing outside a gas station. Red Bull gets purchased as the patrons are looking at this appearance. The funny line here is that a man watching from the gas pump says that the word about Red Bull has spread far and wide.
Red Bull TV Commercial, ‘Traffic Jam’
Can horns blare out when a man keeps standing in the middle of a traffic jam? As he is trying to find a solution to pass that situation, an idea arrives. He takes a can of Red Bull and ads a pair of wings on his back.
He is soon flying up in the air away from the sea of vehicles. Once he ascends, he finds other people like him. They all have cans of Red Bull and wings. This is one of the best Red Bull ads we’ve seen.
Red Bull TV Commercial, ‘Santa Can Fly’
No matter if they like it or not, all the reindeer are not going to fly this time with Santa. He just had a Red Bull, and now he has his wings. This is one of those ads that come from the world of red bull and makes you laugh.
Pulp
A simple advertisement that was created in print form in Mexico. Red Bull doesn’t go just with online advertising!
Red Bull TV Commercial, ‘Fish Date’
Red Bulls ads are entertaining to watch, and in this one, we can see two fish. They are enjoying a nice candle dinner and drinking a couple of Red Bull cans. Without the knowledge to the fisherman above them, one of the fish tugs the fishing line and brings another round of grub for his date.
Portable Charger
This advertisement was created in South Korea for Red Bull, and we think it is a fun and creative one.
Red Bull TV Commercial For Napoleon Song
Red bull ads go into history as well, and we can see a cartoon of Napoleon together with a song about his life. We see his interests and exile. What is funny is that he seems always to have one hand in his jacket, and this is why he was able to escape the island of Elba. He was holding a Red Bull that gave him wings.
Travis Rice: World of Red Bull Commercial 2016
As it is inspired by the well-known hydrological cycle, we see Travis Rice doing something incredible. Watch this red bull commercials series and find out what happens.
Red Bull TV Commercial, ‘Moon Landing’
Resuming our list of great Red Bull ads, we reach a more SF scene. Astronauts land on the moon and prepare to make a small step for man. Funny enough, they just had some Red Bull and grown wings as a result. They can’t touch with their footprints on the moon, and the pair are told to go back home and shoot the landing in a studio.
Anthony Davis: World of Red Bull Commercial 2016
When Anthony Davis is healthy, he can’t be stopped on the basketball court. He is swift and significant with excellent guard skills.
Red Bull TV Commercial, ‘Banana Peel’
This is one of the classic Red Bull ads that is going to be known for an extended period. Just give it a check and see for yourself if you like it!
Ending thoughts on these Red Bull ads
In conclusion, the Red Bull ads are a great testimony of what this brand managed to achieve. We like how it positioned itself, and we are curious to see what future moves they are going to make.
If you enjoyed reading this article about Red Bull ads, you should read these as well:
- The Amazon logo, its meaning and the history behind it
- The Lamborghini logo and why the symbol is so powerful
- The Samsung logo and how the brand evolved over the years
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