If you are about to do your first business cards than for sure you are having many questions in mind. Today we can see business cards in all kind of colors and sizes. Choosing the right one for us depends on many variables and you get really creative.
So how can we know what to put on a business card? Well, their main goal is to act as a middleman of communication. You choose the best method that somebody can use to get to you and print it out on your card.
In the business world for sure your business card is also a potential customer’s first contact. This is why sometimes a pressure might be felt in terms of finding out what to put on a business card.
Probably the best way to go ahead with it is to go for something that really represents you or your brand. If you want to do your business card soon or need a redesign here are some tips that you should know.
What to put on a business card and why do they still matter?
If you are a professional no matter your domain networking is important. Your business card information is going to be the first contact with a possible client. Any good quality business card needs to look professional and reflect your services.
So, if you don’t have any business card to give out now you might be losing some connections.
Details to include on your business card info
Probably one of the first things you need to do when designing your business card is choosing the information. It is an important step because we are talking about a small space available. This doesn’t allow you to include too many details.
Most of the recent designs include your name, website, email address and mobile phone. A logo should also be present together with the name of the company. Remember to help the designer and when you send the info you need just include the basics.
Logo and Tagline
Another important detail that you need to think about when asking yourself what to put on a business card are the logo and tagline. Because your business cards connect to a brand, they also need to be similar to that identity. This can be given through shapes, colors and words.
Any person that is going to see your business card between their fingers should be able to know what brand they are holding. This is important because you want people to associate fast your business card with your brand.
Identification and Contact Information
Any business card should include some basics. So, here are some of the vital stuff that you need to consider when deciding what to include on a business card:
- The name and a business name
- The contact information like phone number, email address or website
- Something relevant for what you do – CEO, Web Developer etc.
Include your Website
One of the reasons why it is good to include your web address on business cards is quite simple. People will understand first of all that you have one. On top of that, if people are impressed by your business card, they are also going to check your website. So, there is really no reason why you shouldn’t include it in the design.
An image that shows what you do
A great photo can be a good choice for a business card. Visuals always impress and if they are done right, they will definitely work. More and more designers are using photographs in their business card information.
Just remember that it has to be small so avoid pictures that have a lot of details.
Social Media Profiles
Including your social media profiles for sure is going to be a good idea. You really have to stop thinking about what to put on a business card. Social media is very obvious because everybody that has a smartphone is connected to these channels.
Include the ones that you think your prospects are using most often and test that out. See if you get contacts on your social channels after handling the new business cards.
White Space
White space is also very important when you want a simpler design. You don’t want to get your business card to be overstuffed with too much information. Remember that their goal is to invite people to connect with you.
Texture Effect
As a business card is a physical medium you can make the most of it using something that users can see and feel. Go for a textured effect like letterpress or foiling. Use high-quality printing for production to avoid bad-looking designs.
QR Codes
QR Codes can be useful sometimes. In terms of what should be on a business card, yes QR codes are still relevant. It depends a lot on the type of business we speak about and what you want to achieve with it.
A Location Map
This is also something that can be added to the design of your business card. Just remember that if it includes too many details it might look back. So, an idea would probably be to add it on the back of a business card
Tips for Business cards
Understand the goal of the card
No matter what you do, your business card is going to connect your company with customers. Focus and check if the right information has been used before you print it out
Adjust the tone
When considering what to put on a business card an important aspect is the vibe of it. Do you want it to be funny, serious, entertaining? Again, it is all up to you and what are your expectations for it. If it is going to help you get more attention go for it and see how it works.
Use Creativity
Get creative and play with all kinds of ideas for your business cards. You can do extra research, search for unique design ideas, find god examples to inspire yourself from. There are many ways to get creative with your business card information.
Don’t get quality and luxury mistaken
A luxury business card doesn’t mean it’s always the best. Don’t get fancy and choose gold foils or stuff like that. The main goal of your business card is again to communicate with a potential client. Focus on getting the right info there and then the design.
Make it Legible
Make sure that when choosing what to put on a business card the text you use can be read. Sometimes designs look good on the screen but when printed they are too small and people can’t read.
Check this aspect again before you send them out for printing.
Pick the right font
The font that you use needs to be neutral. Again, this comes back to what to put on a business card to keep it simple and clear. Avoid sketchy things, go for simple fonts.
Color Choice
If you want to stay consistent choosing the colors of your brand is the best option here. This is going to help you communicate better but also the person that sees the business card. They will be able to relate faster to what you have to offer them.
See the designer that is going to do the business card that you can do. Get the right color scheme according to your brand and after you can play around with different designs.
Use the back of the card
Always use the back of your card and don’t leave it empty. If you do so it is going to look very bad and you can add a signature or the logo on it. Here there can be many ideas put into use so think about your needs when making this decision as well.
Ending thoughts on what to put on a business card
In conclusion when deciding what to put on a business card you need to pay attention to your needs. Remember again to what type of persons you are trying to communicate and soon enough you will have your first ideas. As the internet is full of resources you can really find some great ideas to inspire from. After that, it is just a matter of time until you get the final design of your business cards.
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